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SABC in bid to add three more channels
The South African Broadcasting Corporation (SABC) is pulling all external advertising for jobs and tenders in any print or other media.
This move comes as the public broadcaster is also preparing to establish more indigenous language channels as part of its digital migration strategy, according to SABC spokesman Kaizer Kganyago.
"One of the (other) announcements was the formation of three African language channels going forward - a Sotho channel, a Nguni language channel (a channel for xiTonga tshiVenda speakers) and an Afrikaans channel," Kganyago said.
The Afrikaans channel would address the cultural needs of all Afrikaans-speaking people in SA, he said.
The decision on advertising had been taken for business reasons, while the broadcaster had decided it had, or could develop, sufficient in-house marketing expertise, and did not require external agencies, he said.
The SABC is under financial pressure and is expected to face a cash flow crunch in the next three years because of the migration to digital terrestrial television. It failed to meet its commercial revenue targets for the 2014-15 financial year and cited increased competition and load shedding in its annual report for declining revenue.
Source: Business Day
Source: I-Net Bridge
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