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Marketing & Media South Africa

Time to design a better country - literally

This week's all about change, with local Lowe and Partners SA rebranding as MullenLowe SA. This is a result of the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique.

The aftermath of the social media furore over the #ZumaMustFall advertising banner has been positive, especially with the replacement banner one that evokes a sense of harmony and nation-building - that of the SA flag. Dean Lederle, head of social media and design at Brandnew Creative Agency, took the concept a little further in redesigning the way we see SA so that we no longer see just black and white.

Also big on social media last week was outcry over unpaid internships and ones that offer as little as R30 per day. Safrea, the Southern African Freelancers' Association, as a representative of media freelancers and a healthy student membership category, clarified its stance on the matter - it remains opposed to unpaid internships in any form.

And with most companies back into full-swing now that it's the last week of January, Gwen Watkins shares why professional reportage at conferences is an essential service, for clients and delegates alike. Capturing the tone of the conference in a summarised version that is easily read and assimilated will go a long way towards maximising the value of their attendance.

All good advice that's bound to reinvigorate the industry, and as a result, the country...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
BREAKING NEWS: Lowe and Partners SA renamed as MullenLowe South Africa
With the global Lowe network introducing a new brand identity to reinforce its position as a global challenger and creative boutique, local Lowe and Partners SA has rebranded as MullenLowe SA... read


Redesigning the way we see SA

Leigh Andrews

A new design that gives the SA flag a positive spin is getting heads spinning on social media - in a good way. The designer of the artwork shares why it works... Read

Safrea remains opposed to unpaid internships in any form

After a spate of national unpaid internship offers, and the resulting debate on social media in South Africa, the Southern African Freelancers' Association (Safrea), clarifies its stance on the matter... Read

Professional reportage at conferences adds value to event

Gwen Watkins

Professional reportage at conferences is an essential service, for clients and delegates alike... Read

BizTrendsĀ 2016
Consumers as brand activists

Michael Baretta

There is no denying that there is a massive trend towards being more socially conscious; consumers are increasingly defining themselves through the brands that they buy... read
What clients want and need

Ann Nurock

Agencies need to start delivering on what clients want and need, in order to survive the current crisis that they are experiencing. read
The 2016 podcast push in South Africa

Warren Harding

Podcasts are not new and there has been much talk about them over the last 10 years. The turning point for podcasts came in 2006, when iTunes added podcasts to its menu... read
Develop a solid content strategy

Sue Disler

The art of predicting how content marketing will change, or which new technologies or channels we will need to adapt to and/or adopt in this day and age does not get any easier... read
More trends... | Full trend report...
Marketing & Media
All these trends! What am I supposed to be doing with them?

John Sanei

In the past five years the number of trends websites and trend experts have doubled if not tripled. The ability to understand the future is the promise... read



Design Indaba
Design Indaba FilmFestival goes nationwide in 2016

Issued by Design Indaba

Li Edelkoort back in South Africa for Design Indaba 2016

Issued by Design Indaba

Marketing
10 timeless marketing trends

Eugene Yiga

Every year, industry experts tout their top trends. What's the best way to keep up with it all? Since you can only waste so many hours in a day, the best approach is to learn the lessons that last... read
Co-branding: Bringing promotions to the luxury market

Leigh Andrews

The 'buy this, get that free', customer loyalty model is typically associated with FMCG and cheaper purchases - but not for long. With their latest brand association, Cruises International and Bentley SA are making the concept of 'partnership marketing' work for luxury brands... read
IAS partners with Scopen to produce local agency report
Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer

Issued by Knowledge Resources




Advertising
[NewsMaker] Bridget Johnson

Louise Marsland

One of South Africa's most awarded and respected creative talents, Bridget Johnson, was appointed as a creative partner at M&C Saatchi Abel Jhb, at the end of last year... read
Popimedia popped up by Publicis Africa Group
Here's how Publicis Africa Group is set to further change the game with its acquisition of Popimedia... read
[Behind the Selfie] with... Stijn Smolders

Leigh Andrews

This week, we find out what's really going on behind the selfie with Stijn Smolders, CEO at Sprout Performance Media... read
How advertising influenced sinister scientists

Chris Brewer

This concept of subliminal advertising has been well documented by Graeme Donald in his book When the earth was flat..., which is a fabulous read, by the way... read
2016 APEX awards open for entries
King James crowned overall agency for Pick n Pay

Leigh Andrews

CEO of Lowe South Africa steps down
[Orchids & Onions] Parties earn their stripes in poster war

Brendan Seery

When the client says it's bloody good, they know what they're talking about

Issued by Spitfire Films

Study shows mobile or web only campaigns are over

Issued by The SpaceStation

Branding
Five skills you need to be a strategist

Mike dos Santos

People in the industry often view the strategist and the creative as different animals. However, spend enough time with both of these individuals and you will come to realise that there are actually more traits that they have in common... read
How to create buy-in and influence buy-ing

Rebecca Cronje

Why a good reputation and brand can lead to more sales... read
CRM
#Badcustomerservicemustfall

Mareli Smit

We've all been there, it's nothing new, but what gets to me is that we, as consumers, accept 'it' even though we all agree it is wrong. And by not saying anything, companies and brands will continue with it - this crazy thing called 'bad service'... read
Pillar 3 - Customer Experience Mastery

Charles Bennett, Issued by The Focus Group

Design
[Design Indaba 2016] Most Beautiful Object in SA

Leigh Andrews

Design Indaba is just a few weeks away, but the hype has already started - especially with Most Beautiful Object in SA (MBOISA) 2016 well underway... read
The One Show introduces Penta Pencil

Issued by One Club

Digital
Digital agency trends to live by in 2016

Stephen Sandmann

I have the continued privilege of working with some of the best minds in the digital marketing industry. While doing so, I've picked up a few things that I believe are worth noting for the year ahead... read
10 things you have to know about SEO and social media in 2016

Dee Stephens

There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how... read
Digital marketing trends for SA in 2016

Desiree Gullan

Here are four key trends that will shape the approach to digital marketing in 2016... read
Digital innovation top of mind as IAB Bookmark Awards entries increase 12%

Issued by IAB South Africa

MRC accredits Sizmek for mobile web and in-app served ad measurement

Issued by Sizmek

Start Network partners with Quirk in mission to innovate, collaborate and catalyse change in humanitarian aid

Issued by Quirk

Take advantage of new domain extensions and improve your SEO

Boris Dzhingarov, Issued by Monetary Library

Entrepreneurship
How to increase your freelance earnings today!

Phindiwe Nkosi

Whether you are doing it full-time or want to supplement your income, freelancing can offer unlimited earning opportunities... read
Events & Conferencing
Technology pushes events into experience

Teresa Jenkins

As smartphone penetration reaches almost 40% in South Africa, so the interest in events technology grows, with mobile event apps topping the list in international events management trends for 2016... read
Technology pushes events into experience

Issued by Litha Communications

Exhibitions
EXSA to participate in Global Exhibitions Day

Issued by EXSA

Magazines
Magazine Community growing! Are you part of the informed?

Issued by CoreXalance

Media
Gareth Cliff and R25m: The price of freedom of speech?
NEWSWATCH: MyBroadband reports that Gareth Cliff is now suing M-Net for R25m - and his job back, of course... read
Editor of Business Day resigns
Mindshare South Africa appoints CEO

Issued by Mindshare South Africa

Mobile
Mobile convergence an opportunity in challenging 2016

Lazarus Muchenje

Convergence is a term that's been with us for some time. As with many things we get used to, sometimes we just accept them without really knowing what they're all about... read
Why brands need to wise up about mobile marketing in Africa

Patrick Palmi, Issued by JustPalm

Online Media
Can we cure clickbaiting?

Sarah Heuer

I've given up the fight against 'verb-ing', as you can see. I've accepted that language evolves, is dynamic, and that these are good things... read
Three easy ways to make money online

Boris Dzhingarov, Issued by Monetary Library

OOH
That big banner ad, take 2
NEWSWATCH: The outdoor advertising site that brought much criticism and fury to the social media space just a few days ago for the #ZumaMustFall banner is now sparking brighter conversation, thanks to its SA flag replacement... read
PR & Communications
marcusbrewster celebrates 25 years with new MD
Now celebrating its 25th anniversary year, integrated PR and strategic communications agency marcusbrewster has appointed Andre Fourie as managing director... read
Online entry system on the agenda for Prepping for PRISMs

Issued by PRISA

Radio
Power of the Primedia podcast

Leigh Andrews

There's no doubt this is the year of the podcast. It's been dubbed one of the top trends for 2016. With its forward-thinking, 'do it all' attitude, little wonder that Primedia has hopped on the bandwagon... read
Kagiso Media appoints Faith Daniels as Head of News for its radio brands

Issued by East Coast Radio

Recruitment
Recruitment trends 2016

Daniel Munslow

Leaders realise that to successfully run their companies, they need a clear business strategy that meets strategic challenges and drives the organisation forward... read
Ad Talent Salary Survey 2016

Issued by Ad Talent

Research
[Biz Online Insights] Trends
This week, our 'Biz Online Insights' section explores whether the South African online population pays attention to trends forecasts... read
Impacting the economy one micro job at a time

Cari Van Wyk

Revolutionary micro-jobbing platform, M4JAM, provides companies, brands, etc. with real-time data and consumer insights and contributes to the growing data economy... read
Sales
What is Saleboat?

Issued by Student Brands

Social Media
Twitter to see executive shakeup: reports
Twitter is losing at least three top executives, in a major shakeup at the social network, reports said on Sunday... read
TV
AJ+ curates content specifically for Apple TV audiences
AJ+, a network of digital properties owned by the Al Jazeera Media Network, producing and distributing content natively for digital audiences, has launched a new digital experience on Apple TV... read
The snowball effect of native advertising

Leigh Andrews

Imagine a TV show that's not interrupted by ad breaks - instead, the entire 30-minute slot is an ad. But it's not the typical promotional push that sends you clicking away - it's relevant, exciting and creates brand loyalty... read
Fine-tuning Turner Africa's TV strategy

Leigh Andrews

Will Netflix disrupt the market as predicted?

Lynette Dicey, Issued by The Redzone

International
Tash Whitmey, Emad Tahtouh are Lions Innovation presidents
Tash Whitmey and Emad Tahtouh have been appointed as presidents of the Creative Data and Innovation Lions juries respectively... read
Nielsen, Facebook team up to measure TV social media impact
NEW YORK - Nielsen has reached agreement with Facebook to improve how it measures the social media impact of TV shows, a useful means of assessing the size of an audience, the global information company announced on Wednesday... read
Top digital signage content trends for 2016
The Digital Signage Federatio® (DSF), invites members and non-members to attend its Wednesday, February 10 'Hangout' panel discussion at 2pm EST, on "Top digital signage content trends for 2016..." read
Jury heads for Health & Wellness Lions and Pharma Lions announced
More International
Business
Harnessing technology in business

Danette Breitenbach

Long gone are the days when technology was the IT guys' problem. Today technology and IT have risen in importance in companies and if they are not in the boardroom... read
New business

More accounts  Submit a New account
New appointments
  • Juliet McGuire becomes editor of Women on Wheels - more info
  • Blowtorch Advertising appoints new director - more info
  • Wesgro appoints new film and media officer - more info
  • IBT Media appoints its first chief operation officer - more info

More people  Submit a Person
Jobs offered
PR Account Manager - Cape Town
TenfourTenfour media is looking for a PR account executive with excellent writing and interpersonal skills. Read more >>



Media Sales Executive - Johannesburg
Oomph! AfricaLeading OOH and activations agency seeks sales specialist with experience in a media/marketing/advertising agency environment. Read more >>



PR Account Manager - Cape Town
Splash PRSplash PR is looking for an exceptional PR practitioner or journalist who can conjure up tactical media lists, pinpoint news angles, craft newsworthy editorials and compile social media content plans. Read more >>



Senior Advertising Executive - Cape Town
Primedia OnlineDash Of Lime seeks a senior advertising executive to grow the business in the Cape region. The role requires a digital media sales professional with extensive agency account management experience. Read more >>

Marketing Consultant - Johannesburg
International publisher, Fleet Street Publications, are looking for experienced multi-channel marketers, who have direct marketing and project management skills, to join their health, invest and business publishing divisions. Read more >>


Stakeholder Relations Assistant - Johannesburg
SA Council for the Architectural Profession (SACAP) urgently seeks to employ a suitably qualified person to work in the stakeholder relations (SR) unit temporarily until the position becomes permanent. Read more >>


Junior Copywriter - Johannesburg
Hero is a full service, through-the-line strategic marketing agency with expertise that ranges from traditional advertising to the latest developments in the digital world. Read more >>


Junior Designer - Johannesburg
Hero is a full service, through-the-line strategic marketing agency with expertise that ranges from traditional advertising to the latest developments in the digital world. Read more >>


Web/Graphic Designer - Durban
Advertising agency in Durban requires mid-level web/graphic designers for permanent employment. Candidates should be confident and able to work under pressure. Read more >>


DTP/Layout/Repro Artist - Durban
DTP/layout/repro artist wanted. Must work well under pressure and meet deadlines. Proficient in Adobe Creative Suite (Adobe InDesign, Adobe Illustrator, Adobe Photoshop). Ensuring all work is repro ready. Read more >>





New events to diarise
Future-ready Marketing Conference - Marketing 2020 - 9 Mar 2016 to 10 Mar 2016, Johannesburg
Future-ready Marketing Conference provides you with the latest insights to stay ahead of trends and competition - advice from marketing experts. Read more >>



Reputation management
PRISA - 29 Jan 2016, Randburg


Creative writing course
Allaboutwriting - 8 Feb 2016 to 2 Mar 2016, Johannesburg | 9 Mar 2016 to 20 Apr 2016, Cape Town | 4 Jul 2016 to 22 Aug 2016, Cape Town | 10 Oct 2016 to 2 Nov 2016, Johannesburg


Learn everything about web design in three days
Multidimensions - 10 Feb 2016 to 12 Feb 2016, Cape Town


Illustrated infographics and animation workshop
Multidimensions - 16 Feb 2016 to 17 Feb 2016, Cape Town


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Course in customer experience management
Enterprises University of Pretoria - 8 Mar 2016 to 11 Mar 2016, Kyalami, Johannesburg


Short course in customer experience practice
Enterprises University of Pretoria - 16 Mar 2016 to 18 Mar 2016, Pretoria


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Upcoming events
One-day social media course
Digital Business Academy - 27 Jan 2016, Johannesburg


Professional Sales
The Peer Training Group - 27 Jan 2016, Durban | 23 Feb 2016, Durban | 23 Mar 2016, Durban | 13 Apr 2016, Durban | 19 May 2016, Durban | 22 Jun 2016, Cape Town | 22 Jun 2016, Durban | 20 Jul 2016, Cape Town | 20 Jul 2016, Durban


Business writing
Provox Centre for Public Relations & Communication - 27 Jan 2016 to 29 Jan 2016, Ferndale, Randburg | 14 Mar 2016 to 16 Mar 2016, Windhoek, Namibia | 30 Mar 2016 to 1 Apr 2016, Ferndale, Randburg | 20 Sep 2016 to 22 Sep 2016, Ferndale, Randburg


Five-day digital marketing course
Digital Business Academy - 1 Feb 2016 to 5 Feb 2016, Johannesburg


Project Management
1 Feb 2016 to 4 Feb 2016, Pretoria | 3 May 2016 to 6 May 2016, Pretoria | 5 Sep 2016 to 8 Sep 2016, Pretoria | 1 Nov 2016 to 4 Nov 2016, Pretoria


Graphic and web design workshops
Multidimensions - 1 Feb 2016 to 22 Feb 2016, Cape Town


Noticeboards
Informal/shared office space
[Premises] Creative company looking for informal/shared space in Constantia/Tokai.

More noticeboards  Submit a Noticeboard
Quotes
Richard Branson
"Do not be embarrassed by your failures, learn from them and start again."
Nelson Mandela
"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living."
Paulo Coelho
"It's a good idea always to do something relaxing prior to making an important decision in your life."
Sam Walton
"High expectations are the key to everything."
Steve Case
"In the end, a vision without the ability to execute it is probably a hallucination."

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