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TNPA invites proposals for Break Bulk Terminal operator at Port of Cape Town






Working with different businesses across many sectors, I often hear the same challenging questions:
Which is relevant?
I am 100% sure that my clients are not the only ones asking all these questions. So, I decided to write this to give trends some framework, according to me anyway. Here are a few pointers to make sense of the plethora of trends:
Intrinsic human needs create trends, they are called needs states.
Our needs are rapidly changing due to the rise of the internet, technology, free energy, driverless cars and more.
The three broad/main need states in mature awareness markets presently are:
UBER does all three of these brilliantly
We seek brands that can give us these continuously.
According to my experience (especially living in Cape Town and working mostly in South Africa), there are three broad markets in the world:Trends are totally different in these markets. It is imperative to be clear on who you are aiming at and research those trends - no, you cannot be focused on two different markets, they are sometimes the polar opposite in needs and subsequently trends.
Now break down the trends further, into:
Ready, steady, trenovate!