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Profile

Michael Baretta is an experienced creative thinker who is deeply committed to changing the world for the better through innovative marketing and communications. Baretta is the founder of [dot]GOOD, South Africa's first and foremost for-good marketing agency.
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Marketing to the post-lockdown consumer

Michael Baretta, managing director and founder of [dot]Good provides his insights into the future marketing landscape in South Africa, post-Covid-19...

By Michael Baretta 24 Apr 2020

#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 16 Jan 2019

#CSIfocus: Innovate or die - creativity is as important as research in CSI

It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent...

By Michael Baretta 2 Aug 2016

[BizTrends 2016] Consumers as brand activists

There is no denying that there is a massive trend towards being more socially conscious; consumers are increasingly defining themselves through the brands that they buy...

By Michael Baretta 25 Jan 2016

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