Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer

In an always-on world, consumers are expecting and demanding more personal and meaningful conversations and engagement with brands. Because of this the marketing function is also changing - data, digital, social, mobile and analytics have all become part of the business conversations and as a result marketers are expected to incorporate these new technologies and skills into their work. This is an exciting time for marketers, but also very challenging as their job descriptions keeps growing more and more complex.

KR is proud to present the Future-ready Marketing Conference 2016, taking place on 9 and 10 March 2016 in Johannesburg. This exciting event is designed to offer new and crucial insights on what it really means to do business in the digital era and engage with today's consumers. You will get the latest knowledge and real solutions to give you a headstart in your digital journey and help your brand thrive in the connected consumer space!

The most important asset of any business is its customers and in today's digital world, marketing is the function responsible for building and maintaining these relationships with their customers.

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SOME CONFERENCE HIGHLIGHTS

• The future of mobile marketing - innovation and creativity in mobile commerce
  Miles Murphy, CEO and Founder, Liquorice
  
• How to run your own user generated content campaign - CASE STUDY
  Katleho Mahloane, Head of Commercial Planning: Shopper Strategy, Coca-Cola
  
• Building a future-ready marketing team
  Charl Bassil, Marketing Director, Pernod Ricard SA
  
• How Barloworld Equipment has transformed their marketing to embrace new technologies and connect with today's customers - CASE STUDY
  Samantha Swanepoel, General Manager: Marketing and Communications, Barloworld Equipment
  
• Digital marketing in South Africa - How to stay ahead
  Ryan Sauer, Director, Search Online Consulting
  
• New age marketing in the era of the cloud - bringing the customer closer
  Farren Roper, CMO Lead: Microsoft South Africa
  
• Marketing automation to help companies define and understand their customers
  Claudia Foster, Senior Strategic Solutions Consultant, Oracle
  
• Brands solely-focused on Millennials will go out of relevance
  Jason Levin, HDI Youth Marketeers
  
• The correct approach for quality content
  Bongani Gosa, Digital Marketing Expert, Thought Leader, Speaker
  Founder and Creative Director of Breeze Website Designers (BWD)
  
• Customer Engagement - Connecting with the connected consumer
  Richard Mullins, Managing Director, Acceleration
  
• AND MUCH MORE...

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WHAT YOU WILL LEARN

• How to thrive in the age of the connected consumer
  
• How to be innovative and creative in mobile commerce
  
• How to address the challenges of the digital age in South Africa
  
• Learn about the correct approach for quality content
  
• How to build a future-ready marketing team
  
• How to run your own user generated content campaign
  
• How better analytics can assist marketers to make better decisions
  
• How marketing automation can help you understand your customers
  
• Learn how brands can become social businesses
  
• And much more...

REGISTER ONLINE

For more information and to book contact Katie van der Schyff az.oc.serwonk@eitak or 011 706 6009.

REGISTRATION FEE

R7,960.00 excl. VAT

Group specials and discount for NGOs and small businesses available - contact us for more information.