Eugene graduated from the University of Cape Town with distinctions in financial accounting and classical piano. He then spent over two-and-half years working in branding and communications at two of South Africa's top market research companies. Eugene also spent over three-and-a-half years at an eLearning start-up, all while building his business as an award-winning writer.

Eugene has written about travel, leisure, food, drinks, marketing, media, television, film, music, theatre, art, books, business, personal development, and more for over 80 different websites, newspapers, and magazines across the globe. One of his top travel features won an annual Excellence in Journalism Award for 2017.

As a copywriter and journalist, he's profiled well over a hundred inspiring individuals so far: from Grammy-winning musicians and multinational CEOs to celebrated fashion designers and the world's best chefs. And as a marketing and creative consultant (named one of Travel Massive's top podcasters to listen to) he helps people and brands craft and share stories in the most impactful way, be it through words, images, video, or voice.