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Marketing & Media South Africa

Welcome to BizTrends 2016!

This week sees the launch of BizTrends 2016. Curated by Louise Marsland, the industry's thought leaders have submitted their top business trends to watch out for over the coming months. The content, set to be featured on our site throughout the month, is sure to inspire your upwards trajectory, so get reading!

I also explored how Publicis Machine's Drugstore concept is bringing big businesses tech-pain relief by providing a platform to facilitate engagement and fuel game-changing ideas.

Lastly, with a mere 140 characters often turning into lost jobs or former employer litigation, Hugo Venter shares how to avoid the nuclear landmines of social commentary. These include researching your employer's social media policy or guidelines and securing your social media profiles.

All you need to get the business of 2016 off to a good start...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Growth brand theory - the 2 million users gained club

Erik du Plessis and Neil Higgs

Here is a list of brands that gained more than two million users between 2010 and 2014 (Source AMPS). This is enough people to fill Ellis Park more than 33 times... Read

Drugstore: Bringing big businesses tech-pain relief

Leigh Andrews

Problem: Lack of collaboration, innovation and knowledge-sharing between 'big business' and small tech startups. Solution: Publicis Machine Drugstore... Read

Avoiding the nuclear landmines of social commentary

Hugo Venter

We are barely into the first two weeks of the New Year and already Twitter is seeing some very heated and contentious debates taking place around the themes of economics, racism and politics in South Africa... Read

Marketing
IAS offers five comprehensive pitch processes
IAS has added four bespoke pitch approaches to suit every budget without compromising client and agency cohesion and cost effectiveness: The Tissue Pitch, The Chemistry Pitch, Pitch in a Day and the No Pitch-Pitch... read
Incubator to support black-owned marketing, advertising businesses
The Creative Counsel (TCC) has launched an incubator programme to support black businesses in the marketing and advertising industry... read



Advertising
New board members at Ogilvy & Mather South Africa
Ogilvy & Mather South Africa's board of directors announced the addition of four new executive directors... read
SAB swirls international anti-underage drinking ad waters

Leigh Andrews

Here's how South African Breweries' new 18+ #BeTheMentor campaign cracked the list of global top six best adverts on TV... read
Eating the pack shot

Damon Stapleton

This story may or may not be true. Or, may or may not have been altered slightly, to protect the innocent... read
Meet ADC 2015 jury's SA CD

Leigh Andrews

Nkanyezi Masango, creative director at Y&R SA's Cape Town office, is the only South African to crack the ADC jury nod this year. He shares his views on gender equality and more in advertising... read
Have we lost the art of telling a good picture?

Mariana O'Kelly

Cannes changes categories
[Orchids & Onions] 'Dinosaur' marketing strategies still the best

Brendan Seery

[Orchids & Onions] You are at Liberty to rewind, reflect, refocus

Brendan Seery

#FeesMustFall - Red & Yellow releases more bursaries for 2016

Issued by Red & Yellow




Branding
New board members for Brand Council South Africa
The Brand Council South Africa (BCSA) elected a new chairperson and Board at the end of 2015. Leigh-Anne Acquisto was voted in as chairperson and Sbu Manqele as vice chairperson... read
Selfies, the new way to die

Leigh-Anne Acquisto

We live in an age where personal brands are as, if not more, important than where people work or what brands they surround themselves with... read
Branding lessons learned from religion (Part 2)

Jimmy Tembo

We went through part 1 of this article without defining branding... read
What will you do for your brand in 2016?

Mike Taberner

Sweat the small stuff!

Chris Midgley, Issued by Blast Brand Catalysts

CRM
Let's punish them for being loyal to us!

Johan Botha

I recently read a post on social media about one unfortunate individual who had been treated very unfairly by a business... read
Customer Experience World - Johannesburg 2016

Issued by The Focus Group

CSI
Thirsti Natural Spring Water and Operation Hydrate aid a country on its knees

Issued by Sugar The Agency

Design
Logos on sale now!

Gareth McKinnell

I am a graphic designer. I am proud of my education, my career and my profession. I carved out a life for myself from this profession and built a proudly designer-owned and -run business... read
2016 One Show deadline less than three weeks away

Issued by One Club

Doodle with Penquin

Issued by Penquin

Digital
Is it time for brands to jump on-board with programmatic buying?

Graham Du Plessis

Programmatic buying or RTB (real-time bidding) has ceased to be that concept or 'new channel' confined to the likes of the US and Europe, or let's just say the 'developed markets'... read
Judges for 2016 Bookmark Awards announced

Issued by IAB SA

Your slow internet is going to make you $7,000 richer

Simone Somekh, Issued by Hola Networks

Reach customers, gain leads, build a business

Shaune Jordaan, Issued by Saatchi & Saatchi Synergize

DigitLab Academy, powered by Vega

Issued by DigitLab




Education
Writing Studio offers playwriting course
Daniel Dercksen of the Writing Studio in Cape Town will present the ABC of Writing a Screenplay workshop for budding screenwriters on 19 and 26 January and 2 and 9 February 2016... read



Entrepreneurship
Change your own behaviour, and your organisation's

John Sanei

After working with clients across many sectors for many years now, I have witnessed that process of change is exciting and fun at the beginning, hard but still fun(ish) in the middle and totally draining at the end. Here's why... read
Making a fresh start for your small business in 2016

Daryl Blundell

The start of a new year is always a great time to re-evaluate your business plans and operations, and ask yourself if there's anything you could do better... read
Events & Conferencing
Do we get full value for conference attendance?

Auguste Coetzer

Getting back to serious work in the New Year means getting the diary for the next 12 months into some sort of order. A key issue here is what conferences to attend, where and why... read
Speakers Inc announces their Annual Showcase line-up

Issued by Speakers




Exhibitions
EXSA members give insight into trends for 2016

Issued by EXSA

Countdown to the EXSA Conference

Issued by EXSA

Magazines
[NewsMaker] Tiaan Nagel - editor of House and Leisure

Louise Marsland

Tiaan Nagel is the new editor of House and Leisure for Associated Media... read
Cape Town Cycle Tour magazine in the post

Issued by Tenfour

Media
Daily Maverick shuts down comments... for now
In an editorial piece titled We tried. We really, really did, the Daily Maverick team explains why they've made the decision to (temporarily) suspend their comments section... read
Unpacking 2016 media trends

Lynette Dicey, Issued by The Redzone

High Five 2016

Issued by Tag 8

Audit Bureau of Circulations of South Africa 2015 year-end newsletter

Issued by Audit Bureau of Circulations

Marketers will unite sales and media touchpoints in new ways in 2016, says Millward Brown

Issued by Millward Brown




Mobile
WhatsApp faces possible regulation in South Africa

Gareth Van Zyl

Over-the-top internet services, such as WhatsApp, could be regulated in South Africa depending on the outcome of planned Parliament hearings this month... read
Zazoo increases its global footprint through partnership with India's Oxigen

Issued by Mobile Marketing Association




Newspapers
Announcement: Acting Editor, Business Report

Issued by Independent Media

Online Media
Eight lessons freelancing taught me about money

Alex J Coyne

Freelancing (or writing full-time) seems like the writer's dream, but many are too scared to take the leap. Right there on the map, scrawled in the blood of those who tried and failed before you, it says: Here be dragons... read
OOH
[Behind the Selfie] with... Ken Varejes

Leigh Andrews

This week, we find out what's really going on behind the selfie with Ken Varejes, CEO of Nfinity... read
Real People. Real Solutions

Issued by Tag 8

PR & Communications
PRISM Awards entries go online

Issued by PRISA

Printing
Nashua sponsors The GAPP Conference

Issued by Sentient Publishing

Production
[21 Icons Season 3] Oliver Hermanus
Hermanus has been selected for 21 ICONS South Africa Season 3 for addressing uniquely South African social issues through cinematic commentary... read
Film as Africa's key economic driver for 2016

Leigh Andrews

Triggerfish Animation Studios CEO Stuart Forrest explains how film is transforming business on the continent... read
Michael Matthews joins Velcoity Afrika

Issued by Velocity Afrika

Promotions
Herbex runs successful competition with Pyrotec PackMedia and Fix-a-Form

Issued by Pyrotec

Publishing
Report: South Africa 2016 unpacks SA's 21-year journey
The Oxford Business Group (OBG) has produced a new report on South Africa's two-decade evolution from apartheid to Rainbow Nation, while asking what is next for the country, as it reaches another critical juncture in its development... read
Radio
Jacaranda FM tackles racism issue with Moeletsi Mbeki

Issued by Jacaranda 94.2 FM

Research
[Biz Online Insights] Movie viewing
This week, our 'Biz Online Insights' section explores how and where the South African online population chooses to watch movies... read
[TrendTalk] 2015 was a hairy year

Louise Marsland

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly... read
Social Media
Social media training for employees is vital
We are just a week into 2016 and employee social media utterances are already dominating the media and bringing their employers into disrepute... read
Fiction lives on social media

Cecilia Mohlala

Wow, another week, another social media bang. Hey, I don't know about you but I certainly feel social media is becoming more and more frightening... read
Saatchi & Saatchi Synergize wins global social business for Acer

Issued by Saatchi & Saatchi Synergize

TV
Netflix goes global but domination will be slow

Tony Gunnarsson

The impact of a global Netflix will be felt for a generation to come and heralds the start of the new era of online streaming and Internet TV. It is one of the biggest moves in home entertainment... read
e.tv takes news to the next level

Issued by e.tv

Youth Marketing
New portal for youth advice
Corporate Fundamentals owner and founder, Jill Young and her business partner, Russel Brand have opened a new portal, offering advice and tips on career and entrepreneurship... read



Digital
[BizTrends 2016] Programmatic video is a gamechanger

Stijn Smolders

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel... read
Mobile
[BizTrends 2016] Smart brands will rethink how to create effective mobile ads

Ariane Längsfeld, Issued by Millward Brown

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead... read
International
Jae Goodman, Josh Rabinowitz head up Lion Entertainment juries
CAA Marketing's Jae Goodman and Grey's Josh Rabinowitz have been appointed as presidents of the Entertainment Lions and Entertainment Lions for Music juries respectively... read
International jurors announced for Dubai Lynx includes South Africans
There will be 56 international jurors judging entries from across the MENA region at the 10th Dubai Lynx, including six South Africans... read
Twitter adds live Periscope broadcasts to timelines
Twitter on Tuesday began weaving live Periscope video broadcasts into timelines streamed to its application tailored for Apple mobile devices... read
How mobile apps are revolutionising the entertainment industry

Hicks Crawford

Living in the 21st century is pretty freaking sweet. We get to keep up to date with our friends and family by simply looking at our phone and scrolling through a Facebook feed... read
More International
New appointments
  • New host of CNN's 'Winning Post' - more info
  • Konstantin von Vieregge to join South African Shows Messe Frankfurt - more info
  • Al Lotter appointed as executive creative director for Infinity Qatar - more info
  • Cinemark appoints marketing assistant - more info

More people  Submit a Person
Jobs offered
Business Director - PR - Johannesburg
TheGrind PRTheGrind PR is looking for a dynamic, committed business director experienced in brand and corporate PR. Join a growing startup agency and be part of an exciting future. Read more >>



Mid/Senior Digital Designer - Johannesburg
Blue AppleDigital designer in charge needed for all things with acronyms. We're looking for that perfect mix between geek and designer to create awesome digital, social media and web material. Read more >>



Graphic Designer/Web Designer - Johannesburg
Lumoss Mouldings has an opening for a talented, well organised graphic designer with experience in CorelDraw, email marketing, and website updating in Joomla. Must be able to start immediately. Read more >>



Regional Sales Manager - Johannesburg
Worldwide PositionsStrategic sales management within a large, dynamic print manufacturing company. Print background essential. Exciting, fast-paced environment, with a strong emphasis on POP and POS elements. Read more >>



AdWords/PPC/SEM Expert - Cape Town
Are you a Google AdWords ninja who has mastered the art and science of complex PPC campaign management? Are you looking for the best PPC job on the planet? Read more >>



Senior Account Manager/Account Director - Johannesburg
RogerwilcoMulti award-winning Cape Town digital agency seeks senior client services representative to service Joburg clients and grow Gauteng footprint. Read more >>



Creative Director - Cape Town
RogerwilcoHard thinking creative director sought to join multi-award winning independent digital agency with a client list of local and international blue chip clients. Read more >>



Graphic Designer - Pretoria
We are urgently looking for a passionate and inspired graphic designer with a good design eye to join our creative team! Read more >>



Senior Sales Consultant - Johannesburg
PocketMediaPocketMedia® Solutions is looking for a hard-working, self-motivated senior sales consultant who understands the print industry. Read more >>

Graphic Designer/DTP Operator - Johannesburg
AfroCentric Health is looking for a talented and experienced graphic designer/DTP operator to work on numerous B2B brands. Read more >>


PR Account Manager - Cape Town
PR account manager in sport, health and purpose beyond profit industries. Read more >>


PR Account Director - Johannesburg
Exceptional PR & Publicity Account Director wanted to manage a portfolio of international and South Africa television, arts and lifestyle brands Read more >>


Media Projects Manager - Cape Town
Highly organised media manager required for busy decor publication/website. Read more >>


Sales Account Executive - Johannesburg
Looking for a sales representative to join us at our established company that has been trading for over 20 years based in Bedfordview. Specialising in home expos and digital media. Read more >>


Mid PR/Social Content Account Manager - Johannesburg
An opening for midweight PR and social content account manager to work on globally iconic brands has become available at one of South Africa's freshest, most interesting advertising agencies. Read more >>





New events to diarise
Social Entrepreneurship Programme 2016 - 16 Feb 2016, Johannesburg
The Social Entrepreneurship Programme is a training programme, for people who want to make a difference. It takes excellence in business thinking and applies it to the social development space. Read more >>



The Big Issue Breakfast - Pavement Bookworm
HIPPO Communications - 26 Jan 2016, Cape Town


InDesign basic to intermediate
Multidimensions - 1 Feb 2016, Cape Town


Florence Musengi's Women At The Top launch
Business Engage - 4 Feb 2016, Kyalami


Adobe Creative Cloud
Multidimensions - 4 Feb 2016 to 5 Feb 2016, Cape Town


Practical print production in advertising
Read Between The Lines - 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg


The art of storytelling: speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


One-day social media course
Quo Vadis Communications - 24 Feb 2016, Johannesburg


Business and Educational Expo
Business Khaya - 30 Apr 2016 to 1 May 2016, KwaMhlanga


Secrets to Success Conference
Topco Media - 25 May 2016 to 26 May 2016, Johannesburg


Upcoming events
Business writing skills
Front Foot Strategic Consulting - 19 Jan 2016, Johannesburg | 10 Feb 2016, Randburg | 25 Feb 2016, Ranbdurg | 31 Mar 2016, Randburg


Professional Sales
The Peer Training Group - 21 Jan 2016, Johannesburg


Effective customer care
Front Foot Strategic Consulting - 21 Jan 2016, Randburg | 22 Jan 2016, Boksburg | 16 Feb 2016, Randburg


Social media and content marketing
PRISA - 21 Jan 2016 to 22 Jan 2016, Johannesburg, Randburg


Communication skills for managers
Front Foot Strategic Consulting - 25 Jan 2016 to 26 Jan 2016, Johannesburg, Randburg


Professional telephonist etiquette
Front Foot - 25 Jan 2016, Johannesburg | 26 Jan 2016, Boksburg | 23 Feb 2016, Randburg


Communication, negotiation and presentation skills
Front Foot Strategic Consulting - 25 Jan 2016 to 26 Jan 2016, Johannesburg, Randburg | 25 Feb 2016 to 26 Feb 2016, Randburg


Quotes
J.K Rowling
"It is our choices, that show what we truly are, far more than our abilities."
Coco Chanel
"In order to be irreplaceable one must always be different."
Confucius
"It does not matter how slowly you go as long as you do not stop."
Jim Ryun
"Motivation is what gets you started. Habit is what keeps you going."
David Brinkley
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."

More quotes  Submit a Quote
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WhatsApp Is Dropping Subscriber Fees, Testing Business Accounts https://t.co/Qrf5j7iAdP by @ingridlunden - Mon Jan 18
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