[Biz Online Insights] Movie viewing

The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.

Who better to ask then, to glean insights into how the country consumes video content?

© Andres Rodriguez – 123RF.com

There's a strong focus on movies at the moment thanks to the Golden Globes and the excitement of the launch of Netflix locally as well as ShowMax, we kicked off the year by asking about movie streaming. We included 'time-shifted' and 'outdoor' options, as many of us now watch movies at end-of-year outdoor screenings at open-air cinemas and particularly sport events at pubs/on huge shopping mall screen.

Viewing on laptops and regular TV at home came out on top across most segments, with cinema still a popular option.

You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:

Do you watch movies in a similar way? Share yours below, and click here for a reminder of the local online population's news consumption habits.