Digital Trends

Marketing & Media trends

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#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's accurate. It delivers precisely what it promises...

By Craig Hannabus 11 Jan 2021

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Some of the trends that we see garnering attention and resources in 2021 have been gaining increasing share of attention for a while. These are big-ticket items, culture and DNA change projects that take years to get right, only for them to arrive in time for their next evolution...

By Styli Charalambous 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

By Leigh Crymble 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

By Siya Metane 6 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

By Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

By Glen Meier 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

By Brett Morris 6 Jan 2021

#BizTrends2021: The revolution will be digitised and automated

Due to the cumulative economic effects of the last few years, our clients' businesses are facing significant economic pressure, which, as we all know, has been drastically accelerated and compounded by the Covid-19 pandemic...

By Joey Khuvutlu 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

By Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

By Richard Lord 6 Jan 2021

#BizTrends2021: Tracking memories and using nostalgia

Recognising changing behaviours and understanding your consumer's lifestyles and attitudes demanding adaption to forward-thinking and emotional intelligence needs to guide your future strategies and developments...

By Nicola Cooper 6 Jan 2021

Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

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