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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Carl Wazen from Yoco... read |
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 | The shortlist for the 2015 Midas Awards for the World's Best Financial Advertising has been released. It includes entries from Base2 Digital, Hero Strategic Marketing, Joe Public, King James Cape Town and The Jupiter Drawing Room Johannesburg... read |
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 | Cecilia Mohlala There is this word - content - and it comes with many terms and conditions, yet can be misused according to how people want to use it. It can work against you, with you, or for you... read |
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 | Chris Brewer Last week I wrote mainly about marketing wastage, which ended in a brief discussion about "response"... read |
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Issued by Integrated Marketing Communication Conference |
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Issued by P and P Communications |
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Jason Xenopoulos, Issued by NATIVE VML |
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Nicki Cunliffe, Issued by Millward Brown |
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 | Leigh Andrews Using kids in TVCs is a bit of a bugbear for some, but it can be highly effective if done a certain way. Retroviral tells us how they innovated in two ways: With the child brand personality and the typical ad call-to-action... read |
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 | Leigh Andrews This week, we find out what's really going on behind the selfie with Ross Chowles, creative strategist at The Jupiter Drawing Room Cape Town... read |
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 | Andrew MacKenzie Content - the word is everywhere and, for something so talked about, it has a pretty fuzzy definition. At its most literal, it is anything that someone might read, see, watch or interact with. So pretty broad... read |
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 | Leigh Andrews Many of us mutter about 'The Man'. Here's how Teljoy's tackling 'the man' in its new Rent to Own campaign... read |
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Brendan Seery |
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Issued by JWT |
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Issued by Velocity Films |
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Issued by Egg Films |
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Issued by Spitfire Films |
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Issued by Grey |
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 | Douglas Kruger Semi-sacred cows and levers to leave alone... read |
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Issued by Chris Moerdyk |
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 | The Night of 1000 Drawings event will be held on Thursday, 19 November, at the Transvaal Post Office in central Johannesburg... read |
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 | Gordon Barker There's been a rising trend in businesses creating personal messages to persuade their potential customers to buy. Long gone are the days of boring and monotone content, which used to be found in every leaflet and on every website... read |
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Issued by IAB South Africa |
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Issued by NXT\ |
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Issued by iProspect |
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 | Danette Breitenbach This year the South African Direct Marketing Association (DMASA) Assegai Awards were in top form. Not only were there more entries then last year, but the entries were all top notch according to the judges... read |
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 | Leigh Andrews This week's focus is all about direct marketing, especially with the Assegai Awards taking place on Thursday. Even marketing guru Seth Godin tapped into the topic in his latest blog post... read |
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Leigh Andrews |
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Issued by Quirk |
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Issued by Gorilla |
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Issued by Mamba Media |
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Issued by Ticketpro Dome |
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Issued by espAfrika |
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Issued by Compex |
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Issued by New Media |
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Issued by CoreXalance |
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 | WPP's GroupM has acquired a majority stake in Yonder Media, one of South Africa's specialised mobile marketing agencies... read |
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Issued by Thumbtribe |
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Issued by Oxygen8 |
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Issued by Private Property |
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 | Marion Scher In the last week two particular releases have crossed my desk (as we used to say in the old days) which were more than a page and beyond wordy. Good old-fashioned solid text... read |
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 | Leigh Andrews James Wilson, GM & VP at WE South Africa, shares some insight into the recent global rebrand and how agencies are evolving as a result of integrated communications... read |
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Issued by Sappi |
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 | Desiree Gullan According to the latest SA Social Media Landscape report, 62% of the top 130 brands on social media locally will be increasing their investment in rich media and video content creation in the year ahead... read |
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Issued by Howard Audio |
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 | Leigh Andrews Heard about the #CapeTalkintheBoardroom broadcast sessions? Here's how they came about as part of CapeTalk's recent 18th birthday celebrations... read |
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Issued by Heart FM |
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Vanessa Gibb, Issued by NATIVE VML |
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 | Erik du Plessis and Neil Higgs Are there certain LSM groups that contribute disproportionately to big brands' market penetration? One would expect big brands to have a LSM profile very much in line with that of the whole population... read |
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 | This week, our 'Biz Online Insights' section explores the South African online population's news consumption habits... read |
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 | Danette Breitenbach A competitive advantage in African markets will come from a capacities driven strategy which will also make companies more coherent... read |
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Issued by Columinate |
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Issued by Pyrotec |
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 | Given the plethora of public holidays, particularly in South Africa, there are effectively only 9 months in which to do the work of 12... read |
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 | Russell Jarvis To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that... read |
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 | Adam Hunter Instagram has gone from a trendy iOS-only app, to a massive social network with Android and web presence with more than 300 million monthly users... read |
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Issued by 360eight |
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 | SAN FRANCISCO, USA: Facebook launched a check-in feature to let people know that friends in Paris were safe after a series of bombings and shootings in the French capital killed at least 120 people on Friday... read |
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 | SAN FRANCISCO, USA: Facebook on Wednesday released a Notify application designed to keep iPhone users up to speed on the latest news and entertainment happenings... read |
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 | SAN FRANCISCO, USA: Snapchat on Monday confirmed that six billion vanishing videos are viewed daily at the service in a three-fold surge from early this year... read |
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| More International |
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 | John Sanei The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines... read |
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 | Mark Taylor The Rugby World Cup is a great metaphor for many elements of business, as both are about discipline, teamwork and efficiency. Here are five business lessons... read |
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 | The Sunday lunch of the year set the scene for the announcement of the winners of the 2015 Eat Out Mercedes-Benz Restaurant Awards. read |
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- New senior appointments at Times Media - more info
- Two new appointments at Grey Africa's shopper division - more info
- John Parr appointed as head of VideoSwarm - more info
- International Hotel School appoints national culinary arts executive - more info
- New CEO for Media24's e-commerce division - more info
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 | Experienced mid-level copywriter and proofreader needed for creative agency based in Parkhurst. We have a particular affinity for people who use plain language and who gets short copy. Read more >> |
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Required: senior designer responsible for conceptualisation and implementation of design solutions from concept to completion with a specialised knowledge of methods and techniques of graphic design, layout, production and reproduction. Read more >>Greatstock requires a highly motivated go-getter with a sound knowledge of the media industry to develop and grow new business. Read more >>Represent Fundraising That Works (FTW) by conveying key messages and campaigns to potential supporters with the aim of securing high volumes of new committed givers with low attrition rates through F2F fundraising. Read more >>Metal Graphics is looking for a junior to mid graphic designer preferably located in the East Rand to join our team and assist us to design and create aluminium products Read more >>Experienced account executive with amazing communication skills to join our fun filled, fast growing digital communications agency to work on an exciting mix of business-to-business and consumer brands. Read more >>
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Applied Law in Everyday Business - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg Understanding the law and how to apply it to your business contracting with clients and suppliers, SLA's, Protection of Personal Information Act, Consumer Protection Act, Copyright and Trademark Law. Read more >> Key account management is one of the most important changes in selling that has emerged during the past two decades and now forms a core function in any business. Read more >> Ensure your management system meets the 21st century's needs. Apply a framework to analyse and benchmark your planning processes. Add maximum value through correct sequencing and involving the right people. Read more >>Leveraging LinkedIn - 10 Feb 2016, Johannesburg | 6 Apr 2016, Cape Town | 14 Jun 2016, Bloemfontein | 14 Jun 2016, Port Elizabeth | 10 Aug 2016, Johannesburg | 17 Aug 2016, Cape Town | 6 Oct 2016, Bloemfontein | 11 Oct 2016, Port Elizabeth Fully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services. Read more >>Practical print production in advertisingRead Between The Lines - 24 Nov 2015 to 26 Nov 2015, Johannesburg | 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg |
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AfricaCom - 17 Nov 2015 to 19 Nov 2015, Cape Town The biggest and best tech event in Africa gathers senior decision makers from the digital ecosystem. If you're involved in the digital economy in Africa this is the event for you. Read more >>
 This is a hands-on workshop where you will update your own profile, learn how to make effective and strategic connections and how to develop your brand online. Read more >>
 This course will cover the basics of social media strategy, defining social media goals and creating a workable content creation plan that takes your whole business and team into account. Read more >>
Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town Applied Law in everyday businessRead Between The Lines - 17 Nov 2015 to 19 Nov 2015, Johannesburg | 19 Jan 2016 to 21 Jan 2016, Johannesburg | 9 Mar 2016 to 11 Mar 2016, Johannesburg | 6 Apr 2016 to 8 Apr 2016, Johannesburg |
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Margaret Mead "I learned the value of hard work by working hard." Michael Jordan "You must expect great things of yourself before you can do them." Newt Gingrich "Perseverance is the hard work you do after you get tired of doing the hard work you already did." Henry Ford "When everything seems to be going against you, remember that the airplane takes off against the wind, not with it." Beverly Sills "You may be disappointed if you fail, but you are doomed if you don't try." |
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