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Marketing & Media South Africa

Turn to white papers for digital marketing wisdom

Jacques van Wyk writes that interactive print is crucial to direct marketing. This is based on insights gleaned from a white paper released by PwC that shows mobile elements in marketing campaigns are becoming an industry standard, with up to 88% of South Africans now having mobile internet access and mobile accounting for more than 50% of all global e-commerce traffic.

Research from other white papers such as Exponential's recent one on audience engagement shows that audience engagement is no longer an intangible, immeasurable aspect of marketing. Essential reading if you find it a challenge to get your brand marketers thinking about measurement from the start.

In our [Fashion watch] article, Terry Levin provides a case study on UK Wool Week and Chanel Airlines, and how their transformation of Savile Row, the UK's famous tailoring district, made headlines around the world in a new content marketing approach and leveraging maximum coverage for a brand or cause via both new and traditional media...

You can't go wrong with an innovative marketing approach backed by research.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Interactive print is crucial to direct marketing, says white paper

Jacques van Wyk

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access... Read

Placing your audience engagement on an exponential growth path

Leigh Andrews

If you thought audience engagement was an intangible, immeasurable aspect of marketing, best you download the Exponential white paper on this topic, stat, to save your campaigns from stagnating... Read

[Fashion watch] A case study on UK Wool Week and Chanel Airlines

Terry Levin

How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world... Read

Biz Takeouts
[Biz Takeouts Podcast] 152: IMC Conference Johannesburg with Jonty Fisher
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Jonty Fisher about the IMC Conference Johannesburg... read
Marketing
Simple solutions for growth: Rules for winning marketing in Africa

Marilyn Dutlow Munga

With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream... read
The must-attend event for B2B marketing professionals and free e-book

Issued by Knowledge Resources

Selvan Naidoo, new CEO of Marketing2theMAX

Issued by Marketing2theMAX




Advertising
Finalists announced for the 2015 Annual AdFocus Awards
The Annual AdFocus Awards finalists have been named with just seven weeks to go until the winners are announced at the awards ceremony on 25 November at RoomFive in Rivonia... read
[African Cristal 2015] Have more fun and exit the safe zone

Leigh Andrews

The African Cristal 2015 Awards showed a high level of predictability in SA films, says Alistair King, Chief Creative Officer of King James Group, but all is not lost - we simply need to use our own subject matter... read
Honouring indigenous advertising excellence with Pendoring 2015

Leigh Andrews

Research shows that an advert in your target market's home language has greater impact. That's one reason why the Pendoring Awards are so focused on advertising messages that respect consumers by speaking to them in their mother tongue... read
[Behind the Selfie] with... Francois du Preez

Leigh Andrews

This week, we find out what's really going on behind the selfie with Francois du Preez, Digital Creative Director of Grey Advertising Africa... read
Would you sit next to you at a dinner party?

Damon Stapleton

Creativity 101: The secrets of business brainstorming

Leigh Andrews

African Cristal 2015 prizelists are out!
[Orchids & Onions] The 'Poster Vigilante' will leave this billboard alone

Brendan Seery

Etiket bags four Pendoring finalists

Issued by Etiket

Introducing the National Certificate in Advertising

Red & Yellow School, Issued by Red & Yellow


INCREASE YOUR LEADS & REVENUE - Top tips for B2B marketers!

Get your FREE e-book on B2B Lead Generation - discover the 30 ultimate tips & ideas and other great insights on B2B Marketing! CLICK HERE



Branding
Apple tops the 2015 Interbrand Best Global Brands report
The 16th annual Best Global Brands report has been released by Interbrand. The report identifies the 100 most valuable brands around the world... read
Look out for Yellow Pages' new book covers in the Southern Cape

Issued by Trudon




CRM
Stay nimble and make loyalty trends happen

Ros Siddle

It's time to move from looking at new trends to really putting them into action to meet your customers' expectations in real-time... read
Hellopeter.com founder to present at Customer Retention Strategy Symposium hosted by Intertek

Issued by Just Perfect


The 4th Annual Africa Risk and Investment Forum

Join us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders on Thursday, 22 October 2015 at Deloitte Place, Johannesburg. Find out more here.



CSI
Primedia Outdoor October tree spree at E.P. Baumann school

Issued by Primedia Outdoor

BIC Boy goes back to school

Issued by Zinto Activation Group

What have you started but left unfinished?

Issued by Universal Church of the Kingdom of God

Design
Look out for Yellow Pages' new book covers in Durban

Issued by Trudon

Growth by design for Jet

Issued by Joe Public

Digital
B2B digital marketing tools and tips

Adiv Maimon

B2B marketing is a tricky endeavour. Above-the-line advertising is ineffective, and it can be incredibly difficult to reach the right decision-makers in companies... read
Entries open for the IAB SA 2016 Bookmark Awards
After inviting the industry to comment on the revised entry categories for the 2016 Bookmark Awards and finalising the categories earlier this month, the Awards are now open for entries and close on 15 November 2015... read
NFV and SDN provide solutions for African network operators with low coverage yet high capacity demands

Issued by AfricaCom

KFC South Africa has completed the 800-store Digital Menu Board rollout - now 100% digital in-store!

Issued by One Digital Media

The IAB SA focuses on digital industry education in October

Issued by IAB South Africa

Creating jobs and redefining the web design business model

Issued by Duo Marketing

NATIVE VML appointed as lead agency for Chivas Regal

Issued by NATIVE VML

Direct Marketing
On the Dot is turning twenty-one this October 2015

Issued by On the Dot




Education
Digital education gets smart with personalised learning paths

Issued by Just Perfect

Uncovering SA's education innovators

Issued by UCT Graduate School of Business

Masterclass in planning, forecasting meets international best practice

Issued by Litha Communications

Entrepreneurship
Entries still open for 2015 South African Small Business Awards
Entries for the 2015 South African Small Business Awards close on 16 October 2015. The awards, hosted by the National Small Business Chamber (NSBC) recognise the journey, work, achievements and vision of entrepreneurs... read
Three vital truths about running a business

Steven Cohen

Management textbooks and the business press are full of advice about creating entrepreneurial business models, shaking up markets, and offering game-changing customer experiences... read
[NewsMaker] Lesley Waterkeyn

Louise Marsland

Lesley Waterkeyn is the founder of Colourworks marketing agency. She has launched 'Over the Rainbow', a social enterprise aimed at empowering new South African entrepreneurs, with education specialist Sandy van Dyk. read
NATIVE VML CEO Jason Xenopoulos wins Entrepreneur of the Year at AABLA Awards

Issued by NATIVE VML

Events & Conferencing
Africa Automation Fair acquired by Thebe Reed Exhibitions

Issued by Thebe Reed Exhibitions

How the all-women RSVP Agency team has stormed onto the events scene in three short years

Issued by The RSVP Agency

BSK Marketing lets Unity shine at Stokvel Network Forum

Issued by BSK Marketing

BSK Marketing talks home improvement and building to stokvels in Evaton

Issued by BSK Marketing

Exhibitions
SSQ Exhibitions breaks record in September

Issued by SSQ Exhibitions

Cape Legends stand out at Cape Wine 2015

Issued by XZIBIT

"Does Your Nose Know?" DGB exhibit at Cape Wine 2015

Issued by XZIBIT

Distell Pavilion at Cape Wine 2015

Issued by XZIBIT

Magazines
Two things they forgot to tell you about your media plan

Chris Brewer

If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols... read
Media
SA journos win all their categories at CNN MultiChoice African Journalist Awards

Thinus Ferreira

All four South African journalists nominated for the landmark 20th CNN MultiChoice African Journalist Awards 2015 won their respective categories in the prestigious competition... read
Mobile
Mobile contributes US $100bn to sub-Saharan Africa
The GSMA launched the Mobile Economy Report for sub-Saharan Africa 2015 at Mobile - 360 in Cape Town, yesterday, 8 October 2015... read
What every business needs to know about SMS short codes

Issued by Oxygen8

Newspapers
Son op Sondag in the top 10 weekly newspapers

Issued by Son

Online Media
Netflix HD goes HD on pricing
Time Inc.'s Money website reports that Netflix is about to get more expensive, with the HD movie and TV streaming service upping the price of its package by $1... read
'You had me at hello' - Five ways to capture your business audience's attention

Anthony Ehlers

First sentences must seduce. The opening line of your copy is like a corporate pick-up line - it must draw your audience in and it must draw them in immediately... read
Big data: Man vs the machine

Leigh Andrews

Principa CEO, Jaco Rossouw, explains how they've developed algorithms and models that have been highly accurate in predicting the results of the #RWC2015 rugby matches so far... read
Independent publishing compared to joining a sales house

Jessy Severins, Issued by DQ&A Media Group

OOH
Airport Ads awarded media rights at Lanseria International Airport

Issued by Provantage Media Group

PR & Communications
Be careful what you wish for

Marion Scher

I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations... read
No company is untouchable anymore

Aki Kalliatakis

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity... read
Five steps to turn brand culture into brand content

Issued by Bizcommunity.com

Companies in pursuit of brand content, should not overlook internal ethos and culture as a potential content stream... read
Private satellite TV broadcasting: the next level of engaged employee communications

Brad Willson, Issued by Global Access

Production
Zig Zag and Urban Brew Studios announce production partnership

Issued by Kagiso Media

Promotions
On special... yeah right!

Rolf Akermann

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase... read
Yourself Management takes the Maize Meal Cup to communities in the North West

Issued by Yourself Management

Publishing
PURE takes bronze, silver and gold publishing awards

Issued by PURE Publishing & Design

Recruitment
Ayanda Mbanga Communications appoints Heleen Lottering to the helm of its Recruitment Advertising business

Issued by Ayanda Mbanga

Research
SAARF AMPS June 15 results released
Amongst information on demographics, banking habits, and product and brand consumption, SAARF AMPS Jun 15 (2015A) provides audience data on South Africa's media for the July 2014 to June 2015... read
The township talk: getting to know your consumers

Leigh Andrews

With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit... read
What SA thinks of our #RWC2015 chances
Sales
The black swan in sales management

Duaan Dekker, Issued by Field Office

Social Media
African growth opportunity is a tweet away

Sean Riley

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching... read
How to optimise Twitter for SEO

Charles Mburugu

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes... read
Social media transforms SA businesses

Issued by ITWeb

Everyone is a strategist, but where are the social media strategies?

Issued by ITWeb

Sponsorship
#ReadyToInspire helps Durban win the 2022 Commonwealth Games Bid

Issued by Octagon South Africa

Business and Arts South Africa welcomes new board members

Issued by Business and Arts South Africa

TV
No joke: DStv viewership record broken by The Daily Show with Trevor Noah
International
Facebook says no to 'dislike' button but tests 'sad' and 'angry' ones
DUBLIN, IRELAND: Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting on Friday - but there will be no "dislike" button, the social network said... read
Microsoft unveils first laptop, Windows 10 smartphones
NEW YORK, USA: Microsoft unveiled its first laptop and its first Windows 10 smartphones on Tuesday as it aims to widen the use of its new operating system in the mobile technology universe... read
Twitter says co-founder Jack Dorsey to stay CEO
NEW YORK, USA: Twitter said on Monday that co-founder Jack Dorsey, interim chief executive since July 1, will become CEO of the online messaging service and remain head of payments firm Square... read
Shortlist announced for LIA 2015 Production & Post-Production
2015 Branded Entertainment and Design & Package Design Shortlist at LIA - SA has two entries
Google aims to get news to smartphones faster
More International
Business
Private broadcasting the solution for internal communications

Brad Willson

There's no doubt as to the importance of getting internal communications right... read
Why are travellers still stuck on SIM cards?

Craig Lowe

Mobile connectivity is a major priority for travellers, but many South Africans are still using outdated and overly expensive means to stay connected on the move... read
Multimedia
Episode 152: Jonty Fisher talks about the IMC Conference - Johannesburg.
Episode 152: Jonty Fisher talks about the IMC Conference - Johannesburg.
New business
  • AMIN Worldwide welcomes Matt Advertising - more info
  • Southern Comfort partners with Gorilla

More accounts  Submit a New account
New appointments
  • Three new appointments at Times Media - more info
  • The Fort appoints new account manager - more info
  • New appointments at SPARK Media - more info

More people  Submit a Person
Jobs offered
Digital Account Executive - Cape Town
Cape Town based agency looking for a superstar digital account executive to join our small specialist team working on signature events, lifestyle and consumer clients. Read more >>



Animator/Motion Graphics Designer/Film Editor - Johannesburg
Brand AliveThe Brand Film Co. is urgently looking for a hungry, talented animator/ motion graphics designer/film editor to take on a handful of exciting projects. Read more >>



Account Executive - Johannesburg
Promise Brand SpecialistsAccount executive opportunity with excellent career prospects to join a growing agency. Read more >>



Account Manager - Cape Town
RogerwilcoAward-winning digital agency looking for experienced account manager. Get out of the CBD traffic and join a team with a passion for excellence (we make really good coffee too). Read more >>



Project Manager - Cape Town
Fantastic project management opportunity available at CleverClicks - a funky and fast-growing digital marketing agency in Cape Town. Open to mid - senior level project managers with relevant qualifications and experience. Read more >>



Digital Strategist and Copywriter - Johannesburg
SpringleapNew York and South African startup Springleap, seeks dynamic digital copywriter and strategist to create, engage and drive conversations with our agency and brand clients and creative community. Read more >>

Creative Director - Copy - Johannesburg
Top top position as creative director (copy) for senior writer with traditional and lots of online exp.on major direct response - internal communications account with exciting agency. Read more >>


Junior Digital Marketing Assistant - Cape Town
Qorus is looking for a digital native with a solid grasp on websites, digital, social media and a competent understanding of social and online analytics. Read more >>


Lead Generation Specialist - Cape Town
The lead generation specialist is responsible for prospecting, qualifying and generating new sales leads to support the marketing and sales strategy at Qorus. This is an outbound lead gen role. Read more >>





New events to diarise
MRMW Africa 2015 - 3 Nov 2015 to 5 Nov 2015, Cape Town
The world's most prestigious event focusing on mobile, innovation and high-tech market research is back on November 3-5 in Cape Town! Read more >>



Hippo School - social media course
HIPPO Communications - 19 Oct 2015, Cape Town


Communication excellence
Staff Training - 22 Oct 2015, Cape Town | 22 Oct 2015, Johannesburg | 27 Oct 2015, Durban


Adobe Creative Cloud
Multidimensions - 26 Oct 2015 to 27 Oct 2015, Cape Town


Emerging Market Immersion Day
POPAI SA - 30 Oct 2015, Johannesburg


Practical Electronic Production
Read Between The Lines - 2 Nov 2015 to 4 Nov 2015, Johannesburg | 18 Nov 2015 to 20 Nov 2015, Johannesburg | 3 Feb 2016 to 5 Feb 2016, Johannesburg | 2 Mar 2016 to 4 Mar 2016, Johannesburg


Retail Congress Africa
i2i Events Group - 3 Nov 2015 to 4 Nov 2015, Cape Town


Digital marketing and business solution workshop
Mashup Marketing - 4 Nov 2015, Cape Town


Social Selling - Grow Your Business on LinkedIn
LinkedIncome - 5 Nov 2015, Johannesburg


Social media two day course
iLead Training - 16 Nov 2015 to 17 Nov 2015, Pretoria


Upcoming events
InDesign Pro Skills
Multidimensions - 14 Oct 2015, Cape Town


ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg


Customer journey mapping
DesignThinkers Group - 15 Oct 2015, Cape Town


Traffic/agency operations workshop
AAA School of Advertising - 16 Oct 2015, Johannesburg


Photoshop Advanced
Multidimensions - 16 Oct 2015, Cape Town


Advanced business communication
Quo Vadis Communications - 19 Oct 2015 to 21 Oct 2015, Johannesburg


Learn everything about web design in three days!
Multidimensions - 19 Oct 2015 to 21 Oct 2015, Cape Town


Quotes
Vince Lombardi
"Perfection is not attainable, but if we chase perfection we can catch excellence."
Lyndon B. Johnson
"Yesterday is not ours to recover, but tomorrow is ours to win or lose."
Helen Keller
"Keep your face to the sunshine and you cannot see a shadow."
Francis of Assisi
"Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible."
John D. Rockefeller
"Don't be afraid to give up the good to go for the great."

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Episode 152: Jonty Fisher talks about the IMC Conference - Johannesburg.
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