Hellopeter.com founder to present at Customer Retention Strategy Symposium hosted by Intertek

Cheales is best known for founding Hellopeter.com in 2000. It has become the largest customer service website in the world and one of the most powerful customer feedback directories for companies globally. Cheales has more than 20 years' experience in customer service where he has developed an understanding and passion for customer related issues.

"I am delighted to be speaking at the Intertek Customer Retention Strategy Symposium. The concept of customer service is a timeless topic. As products and services become more and more similar to their competitors, one of the main differentiating features must be the level of service." says Cheales.

Donna Crockart, General Manager of Intertek's Business Assurance group in South Africa, emphasises the importance of a customer-centric strategy, "having a customer retention plan in place ensures that your service matches your value proposition. This should include a cross-selling and upselling strategy, along with the use of referrals and customer loyalty programmes. In order to effectively understand your customers you need to analyse your customer data more strategically in order to secure customer loyalty and ensure business sustainability."

The symposium will provide delegates with insight into customer behaviour, management system requirements relating to customer satisfaction, customer rights and the consumer protection act, as well as the economic forecast for 2016. This information will equip delegates with a deeper insight into the complexity of this issue and assist them in the development of a tactical customer management strategy for their businesses in 2016.

For more information on how to register for this event please visit http://www.safsa.co/index.php/training/symposium-2015

About Intertek

Intertek is a leading quality solutions provider to industries worldwide. From auditing and inspection, to testing, training, advisory, quality assurance and certification, Intertek adds value for its customers by helping improve the quality and safety of their products, assets and processes. With a network of more than 1,000 laboratories and offices and over 38,000 people in more than 100 countries, Intertek supports companies' success in the global marketplace, by helping customers to meet end users' expectations for safety, sustainability, performance, integrity and desirability in virtually any market worldwide. Visit www.intertek.com.

Contact Intertek:

Information and registration:

Chantelle Steenkamp
Key Account Co-ordinator - Intertek Academy
Tel: +27 11 396 1101
Email: moc.ketretni@acirfa.gniniart

Media Contacts

Bridget Day
Regional Marketing Coordinator, Sub-Saharan Africa
Tel: + 27 60 579 9624
Email: moc.ketretni@yad.tegdirb