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COO of Ricoh SA
Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

Why you need to put customer communications on the boardroom's agenda today

It can be tempting to take a scattered approach to customer communications to attract new customers and upsell your current base...

By Jacques van Wyk 20 Jun 2016

Three steps for SMEs to target communications and drive customer excellence

SMEs should treat the personalisation of communications as a huge opportunity rather than focusing on the potential impact of poor communications as a risk to their businesses...

By Jacques van Wyk 14 Apr 2016

Why marketers must get to know Mark and Susan from Randburg

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low...

By Jacques van Wyk 11 Mar 2016

Generation Z reshaping the world of work

New research into the '4G Workplace' by Coleman Parkes, sponsored by Ricoh, explores what impact Generation Z will have on businesses and how well prepared they are for accommodating four very different generations under one roof...

By Jacques van Wyk 12 Oct 2015

Interactive print is crucial to direct marketing, says white paper

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...

By Jacques van Wyk 12 Oct 2015

Avoiding catastrophic security leaks in printers and copiers

Carte Blanche, on August 30, highlighted the need to secure documents on copiers, printers and multifunction printers. These devices contain...

By Jacques van Wyk 3 Sep 2015

Partnerships inspire creativity as technology shifts gears

A recent Tech Nation report, Powering the Digital Economy 2015, shows that three-quarters of successful digital companies surveyed work in a close network of entrepreneurs, with whom they share ideas...

By Jacques van Wyk 4 Apr 2015

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