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Finalists announced for the 2015 Annual AdFocus Awards
Finalists
Fourteen awards will be presented.
Agency Awards:
Overall Agency of the Year (from any agency category)
Small Advertising Agency of the Year
Medium Advertising Agency of the Year
Large Advertising Agency of the Year
Media Agency of the Year
Branding and Design Agency of the Year
Digital Agency of the Year
Specialist Agency of the Year
African Agency Network of the Year
Individual Awards:
Partnership of the Year
Lifetime Achievement Award
Industry Leader of the Year
New Broom Award
Student of the Year
The former Advertising Agency of the Year has been split into three categories: small, medium and large; and the Agencies' Agency of the Year incorporated into a new award, for overall Agency of the Year. The winner of this award will be decided jointly by the AdFocus jury and by agency votes.
Small Advertising Agency:
- FoxP2 Johannesburg
House of Brave
King James The Second OpenCo
Medium Advertising Agency
- 34
Havas
Promise Brand Specialists
Shift Joe Public Y&R Cape Town
Large Advertising Agency
- TBWA
Y&R Johannesburg
Ogilvy & Mather
M&C Saatchi Abel
King James Group
Joe Public FCB Joburg
Specialist Agency
- Playmakers
Hot Dogz Marketing (HDI Youth Marketeers)
Burson Marsteller Holdings
Narrative Atmosphere Communication
Digital Agency
- Hellocomputer
Native Gloo@Ogilvy
Branding & Design
- Black Africa Group
Grid WorldWide
Interbrand
Shift Joe Public Jupiter Drawing Room Cape Town
Media Agency
- Connect (an M&C Saatchi Company)
HAVAS Media South Africa (Pty) Limited
Initiative Media South Africa
MediaCom South Africa
MEC Group
Mindshare
OMD South Africa
The MediaShop Vizeum South Africa
African Agency Network of the Year
- Burson-Marsteller Africa
Dentsu Aegis Network
Ogilvy & Mather Africa
Publicis Africa Group TBWA
Partnership of the Year
- FCB SA
Hardy Boys
HAVAS Worldwide
Jupiter Drawing Room (Johannesburg) Mediacom
Student of the Year
- Sarah Mitchell, Vega Durban
Kirsten Bennett, Red & Yellow Megan Brits, Stellenbosch Design Academy
The agency awards were scored on new business, business retention, client relationships, awards, industry recognition and transformation. The judging process, in which jurors score in secret, was audited by Deloitte.
The jury chairman is Festus Masekwameng, managing partner of MKT Media and former chairman of the Loerie Awards.
Other members of the main jury:
Prof Nicola Kleyn - Dean, Gordon Institute of Business Science
Gary Leih - CEO, OFyt
Denford Magora - CEO, The Jupiter Drawing Room (Zimbabwe) & Partner
Zibusiso Mkhwanazi - CEO, Avatar
Jerry Mpufane - Group MD, M&C Saatchi Abel
Julian Neuberger - CEO, Mediacom SA
Emmet O'Hanlon - CEO, DDB SA
Craig Page-Lee - MD, Posterscope SA
Vanessa Pearson - ECD, House of Brave
Richard Procter - Joint MD, Vizeum SA
Thulani Sibeko - Managing executive, group marketing, communications and corporate affairs, Nedbank
Patrick Conroy - MD, eNCA
The Media and student awards were judged by member of the main jury as well as specialist jurors.
The editorial theme of this year's Annual AdFocus publication is the growing importance of integration and collaboration in advertising and communications.