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Marketing & Media South Africa

Innovation 2015: Thinking far outside the (bunny chow) box

We kick off this week with the first in Douglas Kruger's 'Relentlessly Relevant' series, with a look at lessons on innovation from a Soweto street vendor who tosses your bunny chow takeaway onto the highway - we can all learn from this example of true business innovation.

Adiv Maimon shares this innovation-first mindset by explaining why custom solutions work, especially in the digital marketing industry where it's tempting to use a one-size-fits-all template.

Lastly, we dive over the Digital Edge with key insights into the importance of digital with Dr Michael Wu, the man behind the Facebook Engagement Index (FEI) and Community Health Index (CHI) and one of this year's most anticipated speakers on the Digital Edge speaker line-up - taking place on Wednesday, 9 September at the Sandton Convention Centre.

All inspired reading that should get some innovative business ideas sparking...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
[Relentlessly Relevant]: 1. Lessons on innovation from a Soweto street vendor

Douglas Kruger

Take the off-ramp near Soweto, stop at just the right place, and you will meet a man who runs an unusual food stall. It isn't part of any retail chain you've ever heard of and there's nothing quite like it anywhere else in the world...

Read more >>



Why custom solutions work

Adiv Maimon

It's common practice in the digital marketing industry to approach clients with a one-size-fits-all template. But does this actually work? Many people simply assume the guy selling this website template to them knows what he's talking about. But as with everything in life, one needs to make an informed decision to get the best out of a project...

Read more >>



Diving over the Digital Edge: Dr Michael Wu

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. With the much-anticipated event taking place on Wednesday, we picked the digital brain of one of this year's most eminent speakers...

Read more >>





Loeries Creative Week Durban
Loeries 2015 rankings, coming soon!
The Official Rankings for the 2015 Loerie Awards are set to be released soon, with the entry system remaining open until 7 September, to allow for changes to credits. Here's a little more info on how exactly the rankings work... read more>>
Biz Takeouts
[Biz Takeouts Podcast] 147: Jason Xenopolous and Christian Horsfall from NATIVE VML
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Christian Horsfall and Jason Xenopolous from NATIVE VML... read more>>
Marketing
In an economic crunch, the client is king

Takudzwa Madzikanda

I remember a time when agency was king. We had the prerogative to determine our fees and to dictate our work to the consumer. In these times, the most adventurous and daring work came to light... read more>>
How to use video conferencing for marketing

Charles Mburugu

In today's business world, video conferencing is becoming an increasingly popular way of staying connected. As technology becomes cheaper and easier to use, many companies are finding video conferencing to be a very efficient method for communicating... read more>>
Service with a smile: how a simple gesture could influence customer decision-making

Brandon Bester

It's often easy to be in a state of negativity bias; simply reading the news can often be disheartening. However, there is great business sense in turning that frown upside down... read more>>
How to power up your brand - The Powerhouse "Internet Café"

Issued by Powerhouse Advertising

Advertising
Q&A with TBWA\ANGOLA's Miguel Reis

Lauren Hartzenberg

Miguel Reis, Creative Director for advertising agency TBWA\ANGOLA, shares his views on advertising in Africa, the importance of advertising festivals, and why he loathes industry trends... read more>>
[Orchids & Onions] Emirates scores, FlySafair takes a flyer

Brendan Seery

It's an airline-related set of musings this week... read more>>
Is advertising inflationary?

Chris Brewer

If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary... read more>>
Staying power: Going a few more rounds as independents

Mike Silver

Grey announces three new appointments

Issued by Grey




Branding
Simple, memorable, compelling

Issued by Brand Alive

Tiles that make a fashion statement

Issued by Blast Brand Catalysts

CRM
123Print opts for Maximizer CRM

Issued by Maximizer Software

CSI
Google makes $10,000 available for NPOs in South Africa, Botswana & Kenya
Google South Africa has launched Google for Nonprofits in South Africa, Kenya and Botswana... read more>>
Singing and shouting out the good local news

Leigh Andrews

There's no denying SA's been making headlines for all the wrong reasons lately. That's why Shout for a Safer South Africa, the NPO brainchild of local musos, Danny K and Kabelo Mabalane, is on a mission to give us back some positive punch by improving education opportunities in the land... read more>>
Celebrating the powerful women who grow tomorrow's leaders

Issued by HDI Youth Marketeers

Women in Action inspire prison inmates to be determined to change their lives

Issued by Universal Church of the Kingdom of God

Digital
Diving over the Digital Edge: Luvuyo Mandela, Nick Terry, Mel Attree, Jason Xenopoulos & Thulani Sibeko

Leigh Andrews

This year's Digital Edge speaker line-up is impressive. We spoke to five of this year's speakers, each inspiring in their own way... read more>>
Google introduces its new logo
NEWSWATCH: You may have noticed Google looks a tad different today. The search engine giant is introducing a new logo that will eventually spread across all its products... read more>>
[Behind the Selfie] with... Kabelo Moshapalo

Leigh Andrews

This week, we find out what's really going on behind the selfie with Kabelo Moshapalo, Executive Creative Director of TBWA\Digital Arts Network... read more>>
Mike Sharman and Alex Van Tonder to present The Power Of Influencer Marketing at Heavy Chef Cape Town

Issued by World Wide Creative

Everlytic makes it to the top 10

Issued by Everlytic

CubeZoo's voice at the DMX Conference 2015

Issued by CubeZoo

IAB SA Bookmarks Awards invites digital industry to have their say

Issued by Lion's Wing

Digital Masterminds executive workshop

Issued by Red&Yellow




Education
2016 set to be the year for online tertiary education in Africa

Issued by GetSmarter

It's a wrap for the M-Net Magic in Motion Career Expo in Cape Town

Issued by M-Net Magic in Motion

Events & Conferencing
African Marketer's Conference to take place in November
The Marketers Association of Zimbabwe (MAZ) and the Institute of Marketing Management South Africa (IMM) will jointly hold a marketing conference at the Indaba Hotel, Sandton from 4-6 November 2015... read more>>
SMME Opportunity Roadshow comes to Cape Town
The last of the four SMME Opportunity Roadshows is taking place on Wednesday, 9 September 2015 at the Cape Town International Convention Centre from 8am to 5pm... read more>>
SME South Africa recently hosted SME Growth Champions Seminar

Issued by SME South Africa




Exhibitions
Cape HOMEMAKERS Expo - 20 years of exhibition excellence

Issued by HOMEMAKERS

Magazines
Simple analysis saves publisher millions

Issued by Brewer's Advertising Data

Media
2015 Galliova Awards announces judges
The Galliova Food and Health Writers' Awards' organisers have secured a judging panel of foodie personalities that not only represent a cross-section of vibrant local cultures, but also have first-hand experience of five-star food journalism... read more>>
M&G sad to see Quintal leave: CEO

Mpho Raborife

The Mail & Guardian was sad to see its editor Angela Quintal leave the publication after spending two years in the position, CEO Hoosain Karjieker said on Monday... read more>>
Mobile
This JMPD officer is on her way to becoming a viral star

Stuart Thomas

When Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD) and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star. read more>>
The 'so what' marketing analysis on the growth of mobile in South Africa

Ben Evans

It's an obvious truth that South African mobile penetration is at an all-time high, but many still question what mobile can do for their brand - here are four pointers... read more>>
AssistSuites has finally landed in SA: focus on what you love, AssistSuites will do the rest

Issued by Advoice Mobile

Data growth an unparalleled opportunity

Issued by Gordon Institute of Business Science

Business transformation: The value of human capital

Yule Edwards, Issued by Mortimer Harvey

We mobile, we digital, WeChat

Issued by AAT - Always Active Technologies

Sponsored call marketing opens the door to measurable marketing campaigns

Issued by JustPalm

Online Media
Five things about CMS websites you only learn the hard way

Chemory Gunko

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense... read more>>
Relaunched Parent24 website takes YourParenting.co.za on board

Issued by The SpaceStation

OOH
Alliance Media once again awarded the contract at SSKIA Airport

Issued by Alliance Media

PR & Communications
The new era of influence

Joanna Oosthuizen

Public relations has changed and agencies that do not change with it may find themselves surviving only in text books... read more>>
How to write a memorable mission statement

Sophie Baker

All too often, company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired... read more>>
Tenfour lights a fire with Jan Braai

Issued by Tenfour

Printing
New i-SENSYS colour range offers peerless flexible working for agile workgroups

Issued by Canon SA

Production
Canon is recognised with three esteemed EISA Awards for EOS and EF-lens products

Issued by Canon SA

The Road

Issued by Velocity Afrika

Promotions
MasterCard's Start Path Global opens to South African entrepreneurs
MasterCard's Start Path Global is a one-of-a kind six-month partnership programme for startups and entrepreneurs that are developing the next generation of breakthrough commerce solutions... read more>>
Radio
The Sport Marshall returns to Heart FM

Issued by Heart FM

Kaya FM's Live & Unplugged streams live from Sandton CBD

Issued by Kaya FM 95.9

Recruitment
Why you didn't even get an interview

Marion Scher

Just recently I was involved in helping a client recruit a media liaison person for their organisation, an NGO involved in mental health. We gave very clear specifications in the advertisement and received literally hundreds of replies. Where to start... read more>>
Research
Save your bottom (line) with well-being

Linda Trim

Have you ever spent the day at work but never actually achieved anything? Have no fear, you are not alone. Due to poor workplace well-being, presenteeism is a phenomenon spreading far and wide across the globe... read more>>
Creativity needs insights as much as your brand needs creativity

Velia Duncan

Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, famously said that "creativity is the logical conclusion to brilliant thinking". What he didn't say is: "Brilliant thinking is the logical conclusion to brilliant insights". But he should have... read more>>
New communications measurement benchmark launches - Barcelona Principles 2.0

Issued by Ornico

Company staff and senior management on different planets... and it's hurting business

Issued by PDT

AD360 set to revolutionise advertising performance research

Issued by Ornico

Retail
[NewsMaker] Claude Hanan

Louise Marsland

Claude Hanan is the co-founder of Superbalist.com along with Luke Jedeiken. Superbalist, formerly Citymob, is an online shopping style destination which was acquired by Takealot.com a year ago... read more>>
Four ways to innovate your customers' shopping experience

Issued by Realmdigital

Sales
LinkedIn is the new business card

Leigh Andrews

The problem with networking in real life is that you can't just click and connect, as business cards get bulky while you work your way through the room. That's why it's better to incorporate online networking into your offline meets... read more>>
Social Media
Facebook announces updates to Conversion Lift measurement tool
Having launched Conversion Lift, a measurement tool for Facebook advertising that helps marketers understand the additional business its ads can drive... read more>>
A glimpse of the SA social media landscape in 2015

Michal Wronski

The annual Social Media Landscape Report, compiled by Fuseware and World Wide Worx, is being released in under two weeks and contains some highly impactful findings on social media usage in South Africa... read more>>
Enter the New Generation Social & Digital Media Awards 2015
Ornico and Fuseware launch Africa Brand Index

Issued by Ornico

Sponsorship
Sponsorship is more than just a badge on a Springbok jersey

Chris Moerdyk

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half... read more>>
Optimize on the rise

Issued by Optimize Enhancing Effectiveness

18th Annual Business Day BASA Awards, partnered by Hollard, finalists announced

Issued by Business and Arts South Africa

Youth Marketing
Youth marketers: Use these seven tips to boost marketing results

Antoinette Pombo

Each generation has unique demographics, experiences, history, lifestyles, values and expectations that influence their buying behaviours... read more>>
Ornico
SuperDiski Suitcase: ''Live It Loud'' (Print)
SuperDiski Suitcase: ''Live It Loud'' (Print)
International
Google launches music streaming service in Japan
TOKYO, JAPAN: Google has launched a music streaming service in Japan, becoming the latest tech giant to push into the world's number two music market, despite mixed results among earlier arrivals... read more>>
Report on marketing to America's diverse cultures
The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments. read more>>
Microsoft to buy startup focused on worker efficiency
SAN FRANCISCO, USA: Microsoft on Thursday said it was buying a startup that specialises in analysing email, meeting schedules and other work data to increase people's efficiency on the job... read more>>
Simple ways to increase email sign-up rates

Boris Dzhingarov

Growing an email list does seem simple. After all, you just add some sort of form and you invite people to sign up, right? Things are much more complicated than that... read more>>
How to use your company's history to build up your brand

James White

We all have a history. In the business world, that history can actually become an asset. When it comes to brand identity, longevity matters because it breeds trust... read more>>
Samsung unveils new smartwatch to challenge Apple Watch
SEOUL, SOUTH KOREA: Samsung unveiled its latest smartwatch on Tuesday as the South Korean tech giant seeks to challenge Apple's global domination in the fast-growing wearable device market... read more>>
Apple mulling original online television shows: report
More International
New business
  • Threesixoh celebrates GLRU contract renewal - more info

More accounts  Submit a New account
People on the move
  • Jam Media appoints new account executive - more info
  • Marketing2theMax appoints new CEO - more info
  • MadWorld appoints new marketing and brand manager - more info
  • Fancourt appoints new head of sales and marketing - more info
  • PowerOptimal appoints Wits dean to board - more info

More people  Submit a Person
Jobs offered
Head of Digital (Communications group) - Johannesburg
Superskills ConsultingDigital communications head/strategist. R600 - R 800K. Digital communications expert capable across the spectrum of digital channels, strategies and tactics. Social media strategy, delivery of digital campaigns, handle digital communications. Read more >>


Work Integrated Learning Internships - Pretoria
EtiketWe offer work integrated learning internships as well as graduate internship opportunities to creative graduates in order to extend their academic qualifications through structured workplace exposure and specialised training. Read more >>


Digital Account Manager - Johannesburg
25AMThis experienced, strategic individual will be responsible for the management and growth of key digital accounts/clients based in Johannesburg. Read more >>


PR Account Manager - Cape Town, Johannesburg
Duo MarketingAccount managers required for tech PR agency in Cape Town and Johannesburg. Read more >>


Media Buyer/Implementation Planner - Johannesburg
A dynamic, innovative, young and passionate buyer/planner boutique media agency. Two to three yrs experience in media buying, planning and implementation, evaluations of media proposals, negotiation skills and client interface. Read more >>

Head of Marketing - Johannesburg
Skywise Airline, South Africa's much loved domestic airline underdog, is looking for an unorthodox pioneer to build and manage their marketing department. Read more >>

Freelance Senior Publicist - Johannesburg
Experienced freelance publicist wanted immediately to work on major lifestyle and TV brands. Must have at least two years publicity experience. Read more >>

Marketing and Store Manager - Luxury Brand - Cape Town
Luxury marketing and retail manager role at a dynamic retail store focused on luxury leather. Expand your retail experience, develop new channels for an exclusive collection and promote online retail. Read more >>

Traffic Manager - Johannesubrg
Traffic manager required for a small, fast-moving Sandton agency. If you are a team player, thrive on pressure and change; and have digital and social media experience, please apply. Read more >>

Social Media and Community Manager - Johannesburg
An individual who wants the opportunity to demonstrate their ability to deliver results in a small but growing business utilising 'can do' attributes backed with solid creative and planning skills Read more >>

Digital Copywriter - Cape Town
Digital copywriter urgently required in Cape-based creative powerhouse. Only rare wordsmiths with a passion for prose and an appetite for analytics need apply. At least two years agency experience. Read more >>

Senior Account Manager - PR/Lifestyle - Cape Town
Cape Town based PR agency looking for a superstar senior account manager to join our small specialist team working on our signature events, lifestyle and consumer clients. Read more >>

Receptionist and Adminstrative Assistant - Johannesburg
Greatstock, a complete visual resource, seeks to employ an organised and energetic lady as a receptionist to answer switchboard and manage front desk. Assist sales teams with administrative tasks. Read more >>



New events to diarise
Copywriting for Advertising Media - 8 Sep 2015 to 31 Oct 2015, Johannesburg
This course takes you through the process of coming up with the big idea and then translating that idea into both above-the-line and below-the-line media. Read more >>


Adobe InDesign's Digital Publishing Suite
AAA School of Advertising - 19 Sep 2015 to 14 Nov 2015, Johannesburg

Beginners' art course
AAA School of Advertising - 19 Sep 2015 to 28 Nov 2015, Johannesburg

Digital design and coding - mobile/tablet/desktop
AAA School of Advertising - 21 Sep 2015 to 18 Nov 2015, Johannesburg

Adobe Illustrator CC
AAA School of Advertising - 28 Sep 2015 to 21 Oct 2015, Johannesburg

Corporate Social Investment Masterclass
Litha Communications - 28 Sep 2015 to 29 Sep 2015, Johannesburg

WordPress course
Wordpress Courses - 12 Oct 2015 to 13 Oct 2015, Durban

Wired Women
Quality Life - 23 Oct 2015, Johannesburg

The IMC Conference Johannesburg
IMC Conference - 2 Nov 2015 to 3 Nov 2015, Johannesburg

Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg

Upcoming events
Social media and content marketing
PRISA - 8 Sep 2015 to 9 Sep 2015, Johannesburg, Randburg

Demystify social media
Quo Vadis Communications - 9 Sep 2015, Johannesburg

Business Entrepreneurship and Franchise Expo
Thebe Reed Exhibitions - 10 Sep 2015 to 13 Sep 2015, Johannesburg

Branding 101
Inyoni Marketing - 11 Sep 2015, Johannesburg

Communication audit
PRISA - 11 Sep 2015, Johannesburg

Effective project administration
Alusani Skills & Training Network® - 14 Sep 2015 to 16 Sep 2015, Durban | 21 Sep 2015 to 23 Sep 2015, Johannesburg

Effective media release writing
PRISA - 14 Sep 2015, Johannesburg

Quotes
Harry S Truman
"In reading the lives of great men, I found that the first victory they won was over themselves...self-discipline with all of them came first."
Douglas H. Everett
"There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other."
Remez Sasson
"If something doesn't work out as expected or planned today, it will tomorrow, if you are determined enough."
Helmut Schmidt
"Whoever wants to reach a distant goal must take small steps."
William James
"Your hopes, dreams and aspirations are legitimate. They are trying to take you airborne, above the clouds, above the storms, if you only let them."

More quotes  Submit a Quote
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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 147: Creative Director at NATIVE VML on ideas vs execution.

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@TechCrunch
Mobile app Letgo raises $100M to topple Craigslist http://t.co/1Z3Qqe1eJR - Fri Sep 04
@Forbes
From developing a business to sharpening performance, these startup lessons can help http://t.co/6ZsrSL4uxZ Presented by @KelloggSchool - Fri Sep 04
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Content marketing is the antithesis of pure sales. We tackled the topic for you: http://t.co/n8Ygp5BS6L http://t.co/cK7NqnlyAK - Fri Sep 04
@mashable
MashTalk: Reading too much into Google's new logo and recapping IFA http://t.co/nYebIQgyC4 - Fri Sep 04
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#Social #CustomerService Index 2015: Integration and Insights Drive Impact via @BrentLeary http://t.co/lCxBxkKgvM - Fri Sep 04
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