The Official Rankings for the 2015 Loerie Awards are set to be released soon, with the entry system remaining open until 7 September, to allow for changes to credits. Here's a little more info on how exactly the rankings work...
All credits are used to calculate the official rankings and points are given to each award, with credited brands getting full points, irrespective of the entering agency. So if a brand wins two awards with two separate agencies, it will get full points from both awards.
Award point system
The points per award are as follows:
- 300 points for Grands Prix
- 110 points for Gold
- 40 points for Silver
- 15 points for Bronze
- 90 points for Craft Gold
- 30 points for Craft Certificate
These points are divided equally where more than one company or individual is credited so two creative directors listed for a Gold Award will split the 110 points as 55 each. That said, if one writer and one creative director are listed, they will each receive the full points allocated, as these are separate roles.
If there's just one name per credit, each credit will get full points for the relevant agency and production company. This will be split if two agencies or production companies share the credit. This links to the point that a company can't receive points as both agency and production company. When it comes to Crafts entries, production companies receive points for international entries but agencies do not.
Campaign point system
All campaign entries, which are classified as 'Type B' entries, get 1.5 points. This also applies to combined campaign entries where single 'Type A' entries are combined into a campaign award in judging. So if three print posters are combined and receive Campaign Gold, the award is worth 110 X 1.5, resulting in 165 points.
For more information on the Official Rankings and to view the 2014 standings, click here.
