Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...
Chemory Gunko 18 Jan 2017
Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...
Chemory Gunko 13 Jan 2017
The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...
Chemory Gunko 5 Jan 2017
Is the habit of social events and gatherings in the business world a remnant of an archaic society, a necessary evil (and headache), or a smart business choice..?
Chemory Gunko 7 Oct 2016
What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? Here's how innovation can accelerate in a world without money...
Chemory Gunko 5 May 2016
Vision, mission, purpose and values statements are key tools in the marketing arsenal, but the sad truth is that most marketing peeps can't actually explain the difference between the three...
Chemory Gunko 8 Mar 2016
#prayforparis started with the best of intentions, but now focus has shifted to media's lack of coverage on other key issues and areas. So how do we turn the media tide? What can you as a person do?...
Chemory Gunko 19 Nov 2015
Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...
Chemory Gunko 31 Aug 2015
When I first started copywriting, I remember getting the draft documents for a huge copywriting job that never went through - a series of white papers. I spent months writing and rewriting them anyway...
Chemory Gunko 20 Aug 2015
It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way...
Chemory Gunko 12 Feb 2015
The Protection of Personal Information (POPI) Bill holds untold benefits for South African businesses looking to participate in the global marketplace...
Chemory Gunko 5 Feb 2015
In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...
Chemory Gunko 28 Jan 2015
Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...
Chemory Gunko 16 Jan 2015
A personal financial coaching strategy to tackle spiritual bankruptcy...
Chemory Gunko 18 Dec 2014
![One way to help you through your darkest times is to remember this: There are always people out there facing even worse problems; evincing sympathy for their plight helps you put your own into perspective. [Editor's comment] (Image: Public Domain)](https://biz-file.com/c/1412/244874-120x120.jpg)
I think it's fair to say that 2014 has been a pretty horrible year for many, many people, including me...
Chemory Gunko 4 Dec 2014
Language pretty much defines everything we do - especially what we do online. What we use the internet to do is to distribute and absorb words, whether that distribution is audio, video, written or graphic designed...
Chemory Gunko 23 Sep 2014
Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...
Chemory Gunko 21 Aug 2014
I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as...
Chemory Gunko 30 Jul 2014
Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...
Chemory Gunko 24 Jul 2014
If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...
Chemory Gunko 16 Jul 2014
