Advertising Video South Africa

Diesel takes on 'wardrobing' in new ad campaign

Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it.

Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it.

The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”.

The campaign’s overall creative concept and execution were handled by Publicis Italy.