Sports brand | Bizcommunity

Sports brand | Bizcommunity

News

The invisible hand: Architecting advocacy without selling out

Marketing

The invisible hand: Architecting advocacy without selling out

Mathabatha Sexwale, Issued by Brave Group 15 Jun 2026

Nadia Kokni appointed as Puma’s new global marketing VP

Marketing

Nadia Kokni appointed as Puma’s new global marketing VP

9 Jan 2026

Adidas named official technical sponsor for Safa

Sport

Adidas named official technical sponsor for Safa

20 Oct 2025

Puma renews sportswear partnership with Hyrox until 2030

Sport

Puma renews sportswear partnership with Hyrox until 2030

3 Oct 2025

Media

The secret to brand success: Going deeper than meme culture

Simon Spreckley 18 Sep 2025

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

Sport

Cheslin Kolbe named SA Rugby Men’s Player of the Year 2024

14 Mar 2025

Adidas and Liverpool Football Club announce multi-year partnership

Sport

Adidas and Liverpool Football Club announce multi-year partnership

11 Mar 2025

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Under Armour launches To the greatest team the world has never seen campaign

Advertising

Under Armour launches To the greatest team the world has never seen campaign

12 Jun 2024

Out-of-home Golf Ads – At work while consumers play

OOH

Out-of-home Golf Ads – At work while consumers play

Issued by Provantage 30 May 2024

Stüssy & Levi’s launch their Autumn 2024 collection capsule

Fashion & Homeware

Stüssy & Levi’s launch their Autumn 2024 collection capsule

2 May 2024

Fashion & Homeware

Mr Price Sport partners with American sports brand, Everlast

30 Apr 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Branding

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Branding

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Puma expands store footprint to Pietermaritzburg

Retailers

Puma expands store footprint to Pietermaritzburg

2 Jun 2023

Make a move to save the planet with Adidas's new sustainability campaign

CSI & Philanthropy

Make a move to save the planet with Adidas's new sustainability campaign

24 May 2023

Adidas launches 'Sportswear' - its first new label in 50 years

Fashion & Homeware

Adidas launches 'Sportswear' - its first new label in 50 years

2 Feb 2023

Image supplied: Lyndsay Webster-Rozon, marketing director for Virgin Active South Africa

Trends

#BizTrends2023: Where to next for wellness?

Lyndsay Webster-Rozon 9 Jan 2023

Image source: Adedire Abiodun from

Fashion & Homeware

Nike benches partnership with Kyrie Irving

14 Nov 2022

Sport

Monopo and Yonex host first digital badminton festival

5 Oct 2022

Adidas CEO Kasper Rorsted. Source: Adidas

Fashion & Homeware

Adidas CEO Kasper Rorsted to step down

23 Aug 2022

Marketing

Brand managers need to focus on cultural strategy

Laurent Marty 17 Aug 2022

Fashion & Homeware

H&M launches new global activewear brand H&M Move

4 Aug 2022

Source: Supplied

Fashion & Homeware

Puma partners with 10KTF Shop for its biggest Web3 collab yet

28 Jun 2022

D&AD Shift with Google creative programme develops new talent

Advertising

D&AD Shift with Google creative programme develops new talent

4 Mar 2022

Social Media

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Adidas prioritises maximum visibility with iconic outdoor network site

OOH

Adidas prioritises maximum visibility with iconic outdoor network site

Issued by Provantage 5 Jul 2021

Branding

Game on: The next big brand opportunity to embrace

Shaune Jordaan 13 May 2021

The future of women's sport sponsorship

Sponsorship

The future of women's sport sponsorship

Issued by Mscsports 26 Feb 2021

Fashion & Homeware

#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitude

Lauren Hartzenberg 26 Apr 2021

PR & Communications

Splash wins Puma South Africa account again

4 Feb 2021

Retailers

Dua Lipa is Puma's new brand ambassador

20 Nov 2020

Olympic International to manufacture shoes with Vibram soles

Fashion & Homeware

Olympic International to manufacture shoes with Vibram soles

24 Mar 2020

Puma x First Mile sustainable collection goes beyond recycling

Fashion & Homeware

Puma x First Mile sustainable collection goes beyond recycling

21 Feb 2020

A Nick & Nichol’s bag. Image supplied.

Fashion & Homeware

How Nick & Nichol's was started on a dollar and a dream

8 Oct 2019

Circular economy in action saves the planet, boosts profits

Supply Chain

Circular economy in action saves the planet, boosts profits

8 Jul 2019

The most valuable global retail brands for 2019

Research

The most valuable global retail brands for 2019

14 May 2019

Beyoncé teams up with Adidas in "partnership of a lifetime"

Fashion & Homeware

Beyoncé teams up with Adidas in "partnership of a lifetime"

8 Apr 2019

#NewBiz: Havas Media wins $300m Puma account

Advertising

#NewBiz: Havas Media wins $300m Puma account

1 Nov 2018

Fashion & Homeware

Renewed brand focus, product innovation drives Olympic International sales

11 Oct 2018

Nielsen Sports expands into Africa with acquisition

Sponsorship

Nielsen Sports expands into Africa with acquisition

8 Dec 2017

Selena Gomez partners with Puma

Retail Marketing

Selena Gomez partners with Puma

20 Sep 2017

Don't take Testoforte, athletes are warned

FMCG

Don't take Testoforte, athletes are warned

11 Jul 2017