Laurent Marty

Group Chief Strategic Officer at Joe Public United
Location:South Africa

Profile

Laurent Marty is the group chief strategic officer at Joe Public United.
It's in the science, stupid!

Joe Public United's group chief strategic officer, Laurent Marty, tackles the subject of a new age in marketing - namely, the rise and growth of science-based advertising. Here, he describes how strategic planners should embrace essential new insights in order to reach maximum efficiency through creative campaigns...

By Laurent Marty 18 Sep 2020

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