Paid media | Bizcommunity

Paid media | Bizcommunity

News

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 1 day

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

The cost of being left out of AI answers

Artificial Intelligence

The cost of being left out of AI answers

Andrew Walmsley, Issued by Techsys Digital 28 May 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

PR & Communications

AI is making PR the main character again

Nicola Tarr 13 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

EXCLUSIVE: Uniqlo rewrites the rules of global retail

Retailers

EXCLUSIVE: Uniqlo rewrites the rules of global retail

James Townsend 8 May 2026

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh Davis

Advertising

#ClioAwards2026 | The case for specificity in a world of safe advertising — Asmirh Davis

Karabo Ledwaba 16 Apr 2026

PR & Communications

New brand advisory firm breaks from traditional PR model

2 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Digital

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Issued by Arora Online 20 Mar 2026

Your digital agency’s Shopify and Google Partner status is crucial to your success

Digital

Your digital agency’s Shopify and Google Partner status is crucial to your success

Issued by TDMC 12 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

Candice Burgess-Look. (Image supplied)

PR & Communications

5 ways brands can optimise PR in the age of AI search

Candice Burgess Look 10 Mar 2026

PR runs the world

PR & Communications

PR runs the world

Nkateko Khosa, Issued by Brave Group 2 Mar 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Marketing

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Issued by Actorvate 28 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

E-commerce

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Direct Marketing

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

Issued by DMASA 2 Dec 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Marketing

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Issued by Hoorah Digital 22 Oct 2025

Fast tracking youth development in digital marketing requires industry action

Education

Fast tracking youth development in digital marketing requires industry action

Issued by Incubeta 16 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston. At the event were (left to right:) Kirsten Dugmore - Independent: Kirelley, Celia Collins, Lerina Bierman - Dentsu, and Michelle Sharnock - Heed (Image supplied)

DEI

Her Collective: “When women get together with collective intention, magic happens"

11 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Unpopular opinion by a CEO: No budget? No reach. No exceptions

Social Media

Unpopular opinion by a CEO: No budget? No reach. No exceptions

Issued by Wetpaint Advertising 1 Sep 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

Source: © 123rf Flow Marketplace is a commerce media platform that allows advertisers to browse, select, and activate hundreds of premium first-party audiences in just a few clicks

Advertising

Shoppable audience marketplace for advertisers launches

1 Aug 2025

The experience paradox: Why better satisfaction scores don't always mean growth

CRM, CX, UX

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Issued by Kantar 30 Jul 2025

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

World PR Day

#WPRD2025 | JL PR's Jana Leonard: PR is a rewarding space to be in

Evan-Lee Courie 16 Jul 2025

LM Relations builds on 12 years of excellence with 3 strategic appointments

Marketing

LM Relations builds on 12 years of excellence with 3 strategic appointments

Issued by LM Relations 7 Jul 2025

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Digital

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Issued by TDMC 30 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

Subaru South Africa and ghd expand digital partnership with Algorithm

Digital

Subaru South Africa and ghd expand digital partnership with Algorithm

Issued by Algorithm Agency 28 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025