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Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year
Marketing & Media
IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The power of many: How a multimedia approach enhances products and business
Marketing & Media
The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering
Marketing & Media
Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024
Marketing & Media
IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Exploring the impact of uniform pricing on the fashion industry
Retail
Exploring the impact of uniform pricing on the fashion industry

Valincia Naidoo 16 Jan 2024

Source:
Marketing & Media
Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

Denitsa Dineva 11 Dec 2023

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media
Marketing & Media
TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024
Tourism & Travel
#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Source: © Shift Delete It is reported that Apple is pulling all its adverts from X following the endorsement of an antisemitic conspiracy theory by Elon Musk
Marketing & Media
Apple follows IBM in pulling all adverts from X, after Musk endorses antisemitic conspiracy theory

20 Nov 2023

An open letter to Facebook from a very frustrated marketer
Marketing & Media
An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

The crucial role of non-biased measurement in the media advertising industry
Marketing & Media
The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

The conundrum of brand building vs performance marketing
Marketing & Media
The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Paris Hilton. Source: YouTube.
Marketing & Media
Paris Hilton signs deal with X

3 Oct 2023

#BizTrends2024: Best value content sponsorship in the multiverse
Marketing & Media
#BizTrends2024: Best value content sponsorship in the multiverse

Issued by Bizcommunity.com 2 Oct 2023

Chris Moerdyk has had a lifetime of experiences. Source: Supplied.
Marketing & Media
Chris Moerdyk reflects on a lifetime of storytelling: From war zones to iconic ads

Brendan Seery 11 Sep 2023

Source:
Marketing & Media
Political advertising makes a comeback on X

30 Aug 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency
Marketing & Media
#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Golf Ads introduces Golf Digital to engage affluent consumers
Marketing & Media
Golf Ads introduces Golf Digital to engage affluent consumers

Issued by Provantage 20 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media
Marketing & Media
Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

Source: © TikTok TikTok communities, such as BookTok with over has over 1.5 billion video views, offer brands the opportunity to reach consumers
Marketing & Media
TikTok communities: Aligning with authentic connections in the digital space

Danette Breitenbach 10 Jul 2023

Image supplied. Nike’s Chase The Day is bursting with youthful energy
Marketing & Media
Nike's Chase The Day campaign breaks the rules

10 Jul 2023

Source:
Marketing & Media
Epica Awards introduces AI juror to enhance judging

23 Jun 2023

Source © Francesco Dibartolo Katherine Madley Vice President of Group Marketing at Massmart says creativity-led marketing can reduce media costs and increase sales
Marketing & Media
Reduce media costs and increase sales through creativity-led marketing

Katherine Madley 6 Jun 2023

Source: © Inma Media24 Group was named Best in Africa for Adspace24 — Swipe Cards and Catalogue at the Inma 2023 Global Media Awards
Marketing & Media
Media24 Group named Inma's Best in Africa at 2023 Global Media Awards

29 May 2023

Eastern Cape entrepreneur on quest to dominate the out-of-home ad space
Marketing & Media
Eastern Cape entrepreneur on quest to dominate the out-of-home ad space

Issued by The Innovator Trust 19 Apr 2023

South African fast food franchises - adapting to challenges and expanding abroad
Retail
South African fast food franchises - adapting to challenges and expanding abroad

Oresti Patricios, Issued by Ornico 5 Apr 2023

WOO sustainability taskforce. Source: Supplied.
Marketing & Media
Primedia Outdoor's Jorja Wilkins joins WOO task force

27 Mar 2023

Adidas' Beyond the surface campaign.
Marketing & Media
Warc Media 100 rankings announced

14 Mar 2023

Source © Desola Lanre Ologu
Marketing & Media
Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

Once again, Prebo Digital achieves Google Premier Partner status
Marketing & Media
Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023

Dentsu launches Procurement Academy for media and creative agencies
Marketing & Media
Dentsu launches Procurement Academy for media and creative agencies

Issued by Dentsu 8 Feb 2023

Source © everythingpossible By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement
Marketing & Media
5 benefits of conversational marketing

Joseph Neusu 3 Feb 2023

Trends every SME should look into in 2023
Entrepreneurship
Trends every SME should look into in 2023

Issued by SME South Africa 1 Feb 2023

Image supplied. Vikas Mehta, chief executive officer, Ogilvy Africa would like to see more great award-wininng work come from Africa
Marketing & Media
Africa needs to do campaigns like Lesso Lessons again and again

Danette Breitenbach 23 Jan 2023

Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year
Marketing & Media
Joyconomy: Elevated expressionism to arm people with hope, joy and happiness for an uncertain year

Issued by Wunderman Thompson 19 Jan 2023

Local proptech developer secures $4.5m in funding
Property
Local proptech developer secures $4.5m in funding

19 Jan 2023

Machine_ shortlisted for best work in Africa at Andy's
Marketing & Media
Machine_ shortlisted for best work in Africa at Andy's

Issued by Machine_ 18 Jan 2023

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond
Retail
#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond

Issued by Smart Media 9 Jan 2023

#OrchidsandOnions: The real price of shock value
Marketing & Media
#OrchidsandOnions: The real price of shock value

Brendan Seery 13 Dec 2022

Source © Ufuk Uyanik Craig Hanabus says it’s very likely that Twitter is dead
Marketing & Media
Is Musk putting the twit back into Twitter?

Craig Hannabus 28 Nov 2022

#OrchidsandOnions: In the tough going, get giggling
Marketing & Media
#OrchidsandOnions: In the tough going, get giggling

Brendan Seery 28 Nov 2022

Epica Awards announces 2022 shortlist
Marketing & Media
Epica Awards announces 2022 shortlist

24 Nov 2022

How to get your brand ahead this Black Friday
Retail
How to get your brand ahead this Black Friday

Issued by TDMC 21 Nov 2022

Source:
Marketing & Media
Why Meta's share price collapse is good news for the future of social media

Renaud Foucart 7 Nov 2022

#OrchidsandOnions: Leading by example
Marketing & Media
#OrchidsandOnions: Leading by example

Brendan Seery 24 Oct 2022

Source:
Marketing & Media
#TheSocialAshTag: New social media platforms you should know about

Ashleigh Burton 17 Oct 2022

#OrchidsandOnions: Everything we know is changing
Marketing & Media
#OrchidsandOnions: Everything we know is changing

Brendan Seery 10 Oct 2022

Image supplied: Head of content at Warc Media, Alex Brownsell
Marketing & Media
Warc global ad trends: Connecting with Gen Z

7 Oct 2022

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