Marketing communications | Bizcommunity

Marketing communications | Bizcommunity

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Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 2 days

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Artificial Intelligence

Public lecture on how AI can ‘level the marketing playing field’ for small businesses

Issued by University of Johannesburg - Marketing Management 3 days

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Exhibitions

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Issued by Montgomery Group Africa 1 Sep 2025

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Marketing

EchoHouse: Johnnie Walker's creative and digital agency in Southern, Western and Central Africa

Issued by BA:KO by EchoHouse 26 Aug 2025

We outside this summer with the Savanna 500ml can

FMCG

We outside this summer with the Savanna 500ml can

Issued by Heineken Beverages 25 Aug 2025

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

Advertising

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

19 Aug 2025

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Dealers

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Imran Salie 18 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

Measured: The State of Social Media 2025

Social Media

Measured: The State of Social Media 2025

Issued by Ornico 7 Aug 2025

Shannon Henning appointed MD at PR Worx

PR & Communications

Shannon Henning appointed MD at PR Worx

6 Aug 2025

Toyota SA sponsors Cassper Nyovest’s 2025 Fill Up concert

Music

Toyota SA sponsors Cassper Nyovest’s 2025 Fill Up concert

30 Jul 2025

Jenny Griesel, Managing Director: Jenny Griesel Communications, examines what the Coldplay CEO scandal tells us about reputation in the digital age

PR & Communications

Coldplayed… From concert to PR crisis

Jenny Griesel 29 Jul 2025

South African agency, Retroviral has won silver for small international Agency, from international publication AdAge (Image supplied)

PR & Communications

Retroviral wins silver in AdAge international awards

Danette Breitenbach 28 Jul 2025

Marketing

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

PR & Communications

Why editorial credibility is your brand’s new north star in the age of AI search

Judith Middleton, Issued by DUO Marketing + Communications 25 Jul 2025

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

World PR Day

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

Issued by Retroviral 25 Jul 2025

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Advertising

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Issued by Publicis Groupe Africa 23 Jul 2025

Luxury hotels shift focus to hyper-personalisation to boost guest value

Hospitality

Luxury hotels shift focus to hyper-personalisation to boost guest value

22 Jul 2025

TRN and Adonai Care Centre unite for a joyful Mandela Day of service and play

Mandela Month

TRN and Adonai Care Centre unite for a joyful Mandela Day of service and play

Issued by The Rooms Network 21 Jul 2025

Alkemi Collective's Bradly Howlan says World PR Day’s theme this year Building Bridges & Navigating Polarisation could not be more timely (Image supplied)

World PR Day

#WPRD2025 | Alkemi Collective's Bradly Howland: Building bridges in a world that needs it more than ever

18 Jul 2025

#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury: PR and its vital role in Africa

World PR Day

#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury: PR and its vital role in Africa

Robin Fredericks 14 Jul 2025

Nigerian executive joins ICC's global marketing commission leadership

Advertising

Nigerian executive joins ICC's global marketing commission leadership

9 Jul 2025

Toyota SA and Old School launch lifestyle fashion collection

Fashion & Homeware

Toyota SA and Old School launch lifestyle fashion collection

4 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Music

Electric dance duo, GoodLuck named brand ambassadors of Volvo SA

4 Jun 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Dealers

Toyota SA launches 'New to You' brand campaign with Automark

13 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

Seacom appoints two senior executives, strengthening the top Seacom Group leadership

Marketing

Seacom appoints two senior executives, strengthening the top Seacom Group leadership

Issued by Stone 7 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

DUO launches Global Studio to provide tech agencies and brands with outsourced marketing services

PR & Communications

DUO launches Global Studio to provide tech agencies and brands with outsourced marketing services

Issued by DUO Marketing + Communications 1 Apr 2025

Beer Association of SA partners with Massmart/Mass Cash, Salba to engage traders in KZN

Food & bev. services

Beer Association of SA partners with Massmart/Mass Cash, Salba to engage traders in KZN

28 Mar 2025

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Education

How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

Issued by AAA School of Advertising 26 Mar 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

Source: © 123rf The Cannes Lions International Festival of Creativity has announced Apple as the 2025 Creative Marketer of the Year

Cannes Lions

#Cannes2025: Apple named 2025 Creative Marketer of the Year

24 Mar 2025

DUO Marketing + Communications joins Collectivist as African member agency

Marketing

DUO Marketing + Communications joins Collectivist as African member agency

Issued by DUO Marketing + Communications 14 Mar 2025

Adetutu Laditan's mission to position the African creator

Social Media

Adetutu Laditan's mission to position the African creator

13 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

Fibre Circle and Good Work Foundation launch partnership to promote environmental education

Circular Economy & Waste Management

Fibre Circle and Good Work Foundation launch partnership to promote environmental education

Dumisani Khumalo, Issued by Fibre Circle 12 Feb 2025

Ford SA appoints Tarryn Knight as its new head of marketing

Dealers

Ford SA appoints Tarryn Knight as its new head of marketing

6 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

Advertising

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Four leaders from Africa ar eon the 2025 Gerety MEA jury. (L to r): Nnenna Onyewuchi, Koo Govender, Linda Kachingwe-Sisya,Nnenna Onyewuchi,Jeanine Gomes. (Source: © Bizcommunity, Image by Ruth Cooper)

Advertising

4 creative and marketing leaders from Africa in Gerety 2025 MEA jury

4 Feb 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025

Virgin Active survey reveals the most outrageous wellness trends from 2024

Wellness

Virgin Active survey reveals the most outrageous wellness trends from 2024

16 Jan 2025