Results for crm

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Blockchain deployments across financial services ecosystems to be seen in the future
Blockchain deployments across financial services ecosystems to be seen in the futureArticle

Lack of interoperability standards will prevent pervasive blockchain deployment across financial services ecosystems for at least three years...

2 days ago

For the culture or from the culture?
For the culture or from the culture?Article

Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign...

Jabulani Sigege, Issued by Irvine Partners 13 Sep 2019

Image credit: Mervyn Chan on Unsplash.
#FutureFitYourself: Could sentiment analysis be the magic wand for understanding the contemporary consumer?Article

Sentiment analysis could expose some deep insights about our customers...

Carmen Murray 5 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?Article

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

Jane Stevenson 2 Sep 2019

What will it take? Driving sales and branding in a flooded market
What will it take? Driving sales and branding in a flooded marketArticle

M&C Saatchi Abel's MWEB Fibre campaign knows what it takes to make you switch to MWEB Fibre...

Issued by M&C Saatchi Abel 27 Aug 2019

Image credit: Loeries.
#Loeries2019: ALL THE WINNERS!Article

The full list of winners for the 41st Annual Loerie Awards, which concluded on Saturday, 24 August 2018 at the Durban ICC, have been announced. Congratulations to all!...

23 Aug 2019

Entries open for the 2019 MTN Business App of the Year Awards, IoT Conference & Awards
Entries open for the 2019 MTN Business App of the Year Awards, IoT Conference & AwardsArticle

2019 sees MTN Business bringing two events on the annual ICT calendar together. The MTN Business App of the Year Awards and IoT Conference & Awards...

22 Aug 2019

Loeries judges. © Loeries Awards.
#Loeries2019: Day 2 judging finalists!Article

Day 2's finalists have been announced for Loeries 2019...

20 Aug 2019

#StartupStory: Are you having a 'Blue Monday'?
#StartupStory: Are you having a 'Blue Monday'?Article

"Facial recognition software can potentially recognise a 'Blue Monday' simply by scanning employee expressions"...

Evan-Lee Courie 7 Aug 2019

Awards vs rewards - a shift in focus to build brand loyalty
Awards vs rewards - a shift in focus to build brand loyaltyArticle

Accolades and awards in business for a job well done are undeniably satisfying, but in order to maintain that success, rewards are necessary...

Yael Geffen 7 Aug 2019

What you need to know about Robotic Process Automation (Part 2)
What you need to know about Robotic Process Automation (Part 2)Article

Major South African enterprises are fast embracing Robotic Process Automation (RPA), and mid-size and even small businesses are set to follow suit, but, what are the advantages and disadvantages of RPA?

Evan-Lee Courie 6 Aug 2019

To lead in digital transformation, modernise legacy systems
To lead in digital transformation, modernise legacy systemsArticle

Chantel Troskie, senior CX sales manager of Oracle South Africa points out how innovations in business applications can help South African companies take the lead in improving the experience...

Chantel Troskie 6 Aug 2019

Assegai Awards provide roll call of direct marketing greats
Assegai Awards provide roll call of direct marketing greatsArticle

Since 2007, the Assegai Awards have fulfilled a role for South Africa's dynamic direct marketing industry. Like all awards, they provide not only a roster of the greats, but herald the arrival of the contenders...

Issued by DMASA 6 Aug 2019

#CEM19: Experiment and break the norm in CX, fail forward fast
#CEM19: Experiment and break the norm in CX, fail forward fastArticle

You've attracted a client, but how do you keep them? Chantel Smit, CRM professional who has worked at the likes of Travelstart, Zando and Digitas Liquorice, tackled the retention phase of the customer journey at the CEM Africa Summit and showed how vital the right data is over any old 'big data'...

Leigh Andrews 5 Aug 2019

Registrations open for Modern Marketing Expo
Registrations open for Modern Marketing ExpoArticle

Registrations are open for the Modern Marketing expo, being held at Gallagher Convention Centre, Johannesburg, from 11-13 September...

Issued by Practical Publishing 2 Aug 2019

10 things your event planner should know but probably doesn't
10 things your event planner should know but probably doesn'tArticle

When it comes to selecting a professional event planner, knowing what skills and expertise to look out for is a sure way to sift the wheat from the chaff...

John Paul Waites, Issued by Worx Group 2 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectivelyArticle

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

Greg Chen 1 Aug 2019

One Dentsu: Inspiring a great future
One Dentsu: Inspiring a great futureArticle

Remaining agile and keeping long-term growth potential top of mind is essential to future success, says CEO of DAN sub-Saharan Africa, Dawn Rowlands...

Issued by Dentsu Aegis Network 26 Jul 2019

The road to marketing redemption is paved in data
The road to marketing redemption is paved in dataArticle

Presenting at the 6th episode of the IAB Series, recently appointed DQ&A commercial director, Roan Mackintosh, explored how to use technology to gain a competitive advantage...

Roan Mackintosh 16 Jul 2019

Image credit: Crew on Unsplash
From product to customer-centricity - how CX gives business the edgeArticle

Customer experience has moved from a nice-to-have to a need-to-have as a way to distinguish a business from its competitors...

Johan Lewies 16 Jul 2019

Moving people. Moving business.
Moving people. Moving business.Article

Moving people is what we do all day, every day. Moving their perceptions, feelings, memories and habits, to ensure we move the dial on our clients' businesses, says Dawn Rowlands, CEO of DAN sub-Saharan Africa...

Issued by Dentsu Aegis Network 9 Jul 2019

Legacy modernisation is crucial to business survival
Legacy modernisation is crucial to business survivalArticle

When considering application modernisation and management, corporates face the challenge of striking the right balance between cost, quality and time to market...

Yamini Gajapathy 8 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives
IAB Insight Series: The role of technology in achieving business objectivesArticle

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

Jessica Tennant 2 Jul 2019

How can the travel industry meet the needs of tomorrow's hotel guests?
How can the travel industry meet the needs of tomorrow's hotel guests?Article

Did you know that the number of international travellers is expected to almost double by 2036 to a staggering 8.2 billion air travellers? Are you, as a travel industry player, equipped to meet the needs of each of these travellers?

27 Jun 2019

7 ways a personalised demo ensures you choose the right email signature solution
7 ways a personalised demo ensures you choose the right email signature solutionArticle

If your business is just you, then maybe it's not the biggest decision you'll ever make, but if there's 50, 100 or 1,000 people in the business then suddenly the decision (and the risks) become bigger...

Bruce Borrie, Issued by Rocketseed 21 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AIArticle

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brandArticle

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

Michael Gullan 13 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brandArticle

Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want...

Michael Gullan, Issued by G&G Digital 12 Jun 2019

The all-agency feast
The all-agency feastArticle

Most agencies don't give it a second thought but I often find myself in crowded meeting rooms, questioning how so many people got invited into one tiny space. It appears that clients (and agencies) have adopted their own #squeezechallenge...

Mike Silver 7 Jun 2019

How Section 12J investments complement the business rescue process
How Section 12J investments complement the business rescue processArticle

South Africa's leading home appliance repair and maintenance brand is poised for spectacular growth thanks to the success of two pro-business processes introduced by local lawmakers...

Issued by Luxury Brands 21 May 2019

The rise of the new-age digital assistant experience
The rise of the new-age digital assistant experienceArticle

We have all had experiences with chatbots or digital assistants and automated phone services...

Craig Nel 20 May 2019

'How to Win a Smarties Award' guide released by the MMA SA
'How to Win a Smarties Award' guide released by the MMA SAArticle

Entries for the 2019 Smarties Awards are open and to assist agencies submit only their very best work, the Mobile Marketing Association South Africa (MMA SA) has produced a jam-packed 'How to Win a Smarties Award' guide...

Issued by Mobile Marketing Association 17 May 2019

Skills and tech impacting SA's digital marketing performance
Skills and tech impacting SA's digital marketing performanceArticle

A lack of digital skills, technology wherewithal and data-driven marketing is holding South Africa back from meaningful transformation...

17 May 2019

Doug Woolley, general manager of Dell EMC South Africa
Putting technology to work in your small businessArticle

It's obvious that many small businesses want to grow, but growing your small business isn't easy...

3 May 2019

CRM events in May with Camsoft and Maximizer
CRM events in May with Camsoft and MaximizerArticle

Camsoft Solutions invites you to join them as a Maximizer CRM VIP at this year's workshops at the end of May in Johannesburg and Cape Town...

Issued by Maximizer Software 30 Apr 2019

Image source: Gallo/Getty
#IABSummit19: The new nowArticle

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

Jessica Tennant 17 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship managementArticle

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Eben Esterhuizen 16 Apr 2019

Will CX make or break your business?
Will CX make or break your business?Article

Spoilt for choice and digitally-empowered, today's customers want exactly what they want, when they want it and the way they want it...

5 Apr 2019

A golden night for Ogilvy at the 2019 IAB Bookmark Awards
A golden night for Ogilvy at the 2019 IAB Bookmark AwardsArticle

Once again Ogilvy and its clients managed to lead the Bookmarks in the increasingly important categories of Mobile, CRM, Loyalty programmes, Gamification, Content Strategy, Online Video and Social Media...

Issued by Ogilvy & Mather 4 Apr 2019

10 strategic technologies impacting higher education in 2019
10 strategic technologies impacting higher education in 2019Article

Gartner has identified the top 10 strategic technologies impacting higher education in 2019...

2 Apr 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!Article

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

Issued by IAB South Africa 29 Mar 2019

Loyalty is about more than just points
Loyalty is about more than just pointsArticle

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

IAB announces finalists for 2019 Bookmarks
IAB announces finalists for 2019 BookmarksArticle

The IAB has announced its finalists for the 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

Issued by IAB South Africa 1 Mar 2019

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d
Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*dArticle

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 19 Feb 2019

How to win in the African digital space
How to win in the African digital spaceArticle

The top four digital areas you can really win at in the African digital space in 2019...

Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019Article

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

Sugeshni Subroyen 12 Feb 2019

Things to consider before migrating your ERP to the cloud
Things to consider before migrating your ERP to the cloudArticle

Is it better for your business to host ERP on the cloud?

8 Feb 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economyArticle

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

Sindy Peters 28 Jan 2019

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