When your voice and digital channels operate independently of your CRM, you’re dealing with fragmented data, manual logging overhead, and a "black hole" in your customer journey analytics. To deliver true CX excellence, IT leaders must bridge this gap to move toward a unified, predictive architecture.
To address these challenges, Telviva hosted a webinar titled “How CRM and Communications Integration is Redefining Customer Engagement”, featuring Lochner Eksteen (CEO at iCloudius), Doré Botha (Business and Data Analyst at Intercape), and moderator Martie de Beer (Chief Revenue Officer at Telviva), featuring a deep-dive into the technical realities of CX integration and the roadmap for AI-driven engagement.
The webinar covers:
Watch the webinar
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About the speakers
Lockner Esksteen
Lochner is a Johannesburg-based entrepreneur, focused on the Salesforce platform and Anthropic (Claude AI) implementations with a team in Tel Aviv and Johannesburg. A part-time macadamia farmer in the Lowveld, and host of the First Principles Podcast. A husband and father of four, he draws on an unexpected combination - fine arts training, a passion for mental health, and decades in digital transformation - to help South African business leaders navigate complexity with clarity.
Dore Botha
Doré Botha grew up in Colesberg, a small town in the heart of the Karoo region in central South Africa. She studied Physics and Applied Mathematics at North West University's Potchefstroom Campus, going on to complete her Honours degree in Applied Mathematics. After relocating to Cape Town in 2017, she gained experience in digital marketing at The Media Image before joining Intercape in December 2018. She spent her first four years in the revenue department, then transitioned to the IT division in 2023, where she took on a role focused on report writing and data analysis.
Martie de Beer
Martie brings a wealth of experience in the telecommunications and sales operations sectors. Currently serving as the Chief Revenue Officer at Telviva, her responsibilities span from setting divisional business objectives to enhancing Telviva's service leadership within the contact centre business unit. Starting her career in 2012, she has worked her way through every layer in the telecoms industry, going from front-of-house to account management to building a national accounts division. Her previous roles at Telviva include CCaaS Executive and Regional Sales Manager. Prior to joining Telviva, she was Head of Sales and Wholesale at HeroTel.
About Telviva
Telviva is a market leader in cloud-based communications and strives to enable better quality conversations for businesses through context-driven Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS).
Seamlessly integrating voice calls, PBX, video conferencing, instant messaging, contact centre, and business intelligence into one single service, Telviva simplifies collaboration, boosts productivity, and enhances customer experiences. Delivered as a managed service, the secure solution integrates with CRMs and other cloud tools, providing historical context for informed interactions.
