Sweet Spot | Bizcommunity

Sweet Spot | Bizcommunity

News

Marketing

When corporate gifts become brand landfill

Bianca Capazorio 2 days

Source: Pexels.

Markets & Investment

Is the Atlantic Seaboard still a smart investment, or are we nearing a pricing ceiling?

3 days

Heinz brings back the iconic glass bottle for limited time

FMCG

Heinz brings back the iconic glass bottle for limited time

21 May 2026

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

Advertising

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

20 May 2026

The Achievement Zone: Where confidence meets capability

Primary & Secondary Education

The Achievement Zone: Where confidence meets capability

Issued by Tutor Doctor 5 May 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

MICE

FCM M&E 2026 Trends: Meetings bounce back, safety drives planning

1 Apr 2026

Chicken Licken’s 'Soulman Load Up' kicks off with General Raj

Advertising

Chicken Licken’s 'Soulman Load Up' kicks off with General Raj

Issued by Joe Public 24 Mar 2026

Why creative risk-taking is essential for advertising success

Advertising

Why creative risk-taking is essential for advertising success

Issued by Penquin 23 Mar 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

Rocket Creative achieves "Double-28" milestone: A 56-year legacy of symmetry and innovation

Branding

Rocket Creative achieves "Double-28" milestone: A 56-year legacy of symmetry and innovation

Issued by Rocket Creative Design & Display 4 Mar 2026

The One Club for Creativity

Countdown to TDC72: Jurors share type insights before Friday deadline

26 Feb 2026

The all-inclusive snow escape you didn't know you needed

Tourism

The all-inclusive snow escape you didn't know you needed

Issued by Urban Espresso 5 Feb 2026

The documentary can be watched on Prime Video.

Film & Cinematography

#BehindtheCampaign: Accenture Song takes wire cars to Sundance

4 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

El Broide, managing director, The Platinum Club, says collaborating with AI, not competing with it, is the PR power move for 2026 (Image supplied)

PR & Communications

#BizTrends2026 | The Platinum Club’s El Broide: Collaborating with AI is the PR power move for 2026

El Broide 3 Feb 2026

As interest rates remain unchanged, it is anticipated that it will bring short-term stability to South Africa’s property market (Image source: © 123rf )

Markets & Investment

Unchanged repo rate expected to bring stability to residential property market

30 Jan 2026

The 5 trends shaping SA media in 2026

Trends

The 5 trends shaping SA media in 2026

Issued by Caxton Media 30 Jan 2026

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

Cannes Lions

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Research

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Issued by Kantar 5 Nov 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Stay, save, smile – it’s summer on your terms!

Tourism

Stay, save, smile – it’s summer on your terms!

Issued by City Lodge Hotels 22 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Marketing

In search of agencies at speed: The case for the fast track pitch

2 Oct 2025

Barokologadi - ERP Melorane Game Reserve Partnership is an example of beneficiary communities forging strategic partnerships with private investors that have enabled them to put their land to effective economic use in the tourism industry (Image supplied)

Tourism

Land reform for tourism and conservation

30 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Halo, art director, Mariam Mohamed is reminded that storytelling is one of the most human things we do (Image supplied)

Women's Month

#WomensMonth | Open Chair's lioness: Mariam Mohamed - Storytelling is one of the most human things we do

Danette Breitenbach 18 Aug 2025

Creativity on the clock: Making deadlines work for you

Digital

Creativity on the clock: Making deadlines work for you

Monique Vrey, Issued by Moonsport 12 Aug 2025

Buy Now Pay Later can help retailers thrive in late 2025

Sales

Buy Now Pay Later can help retailers thrive in late 2025

9 Jul 2025

Get ready to ace your marketing game!

OOH

Get ready to ace your marketing game!

Issued by Epic Outdoor 6 Jun 2025

#ConvergeAfrica: Commerce media is the next big frontier in retail

Retail

#ConvergeAfrica: Commerce media is the next big frontier in retail

4 Jun 2025

Buzzing for change

Sustainable Farming

Buzzing for change

Issued by Libstar Group 20 May 2025

F1’s black art: The ‘Sweet Spot’

Motorsport

F1’s black art: The ‘Sweet Spot’

17 Apr 2025

Agentic AI: Are we building castles on quicksand?

Artificial Intelligence

Agentic AI: Are we building castles on quicksand?

Ari Ramkilowan & Stef Adonis, Issued by Helm 10 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

Image source: dotshock –

#EvolutionofWork

Office vibes are 'weird and not fun': Can we regain their lost spark?

14 Mar 2025

Conservation groups want new “sweet spot” no-fishing zones around African Penguin breeding colonies, arguing current zones are inadequate to prevent the species’ extinction. Archive photo: John Yeld / GroundUp

Environment & Natural Resources

Major showdown in court over African Penguin’s future

John Yeld 17 Feb 2025

Source: Supplied.

Music

Hollow Coves: Nothing to Lose SA tour strikes a chord

Katja Hamilton 21 Feb 2025

New year, new you: How to refresh your professional mindset and achieve more in 2025

Advertising

New year, new you: How to refresh your professional mindset and achieve more in 2025

Issued by Penquin 3 Feb 2025

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

Loeries Creative Week

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Source: Supplied.

Property

Young career-minded homebuyers feeling the vibe in Rosebank

12 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

Branding

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Issued by Kantar 4 Sep 2024