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CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we workArticle

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

Danette Breitenbach 13 Sep 2019

Should startups outsource software development?
Should startups outsource software development?Article

Whether a startup or an enterprise demands for software development is widespread for industries of all scale. The questions that arise is, is it good for startups to outsource software development?

Jyotirmay Samanta 24 Jun 2019

AI won't lead to better consumer engagement but machine learning will
AI won't lead to better consumer engagement but machine learning willArticle

Science fiction movies and novels did an amazing job of creating and dramatising encounters with artificial intelligence - but did it prepare us for the real world of AI? Unfortunately not...

Jarred Mailer-Lyons 30 May 2019

How to hyper-personalise your digital communications
How to hyper-personalise your digital communicationsArticle

There was a time, not all that long ago, when personalising digital communications simply meant addressing your customers by name...

Ross Sibbald 16 May 2019

Marketing to consumers? One size does not fit all
Marketing to consumers? One size does not fit allArticle

Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they're also concerned about how brands use their data. Or are they?

Maggie Pronto 2 May 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship managementArticle

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

Eben Esterhuizen 16 Apr 2019

NMPi in SA-first partnership with global product feeds specialist, Feedonomics
NMPi in SA-first partnership with global product feeds specialist, FeedonomicsArticle

IncuBeta Group, through its specialist digital marketing agency, NMPi, has launched a shopping feeds optimisation service together with global product feeds platform specialist, Feedonomics...

Issued by incuBeta 10 Apr 2019

Modern business happens on digital platforms
Modern business happens on digital platformsArticle

Digital platforms are changing how companies use technology services and operate their business models...

8 Apr 2019

#FutureFit Yourself: Why diversity inclusion requires a restoration strategy
#FutureFit Yourself: Why diversity inclusion requires a restoration strategyArticle

Carmen Murray lists simple starting points for businesses to start the process of restoration...

Carmen Murray 14 Mar 2019

#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm AgencyArticle

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

Evan-Lee Courie 13 Mar 2019

#TechBytes 3: Niche Down
#TechBytes 3: Niche DownArticle

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

5 Mar 2019

#TechBytes 2: Sell different, not similar
#TechBytes 2: Sell different, not similarArticle

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

26 Feb 2019

How cloud computing technology is transforming the modern business
How cloud computing technology is transforming the modern businessArticle

A study suggests that 74% of Tech Chief Financial Officers believe cloud computing had the most measurable impact on their business during 2017 alone...

Boris Dzhingarov, Issued by Monetary Library 21 Feb 2019

Disaster recovery is dead
Disaster recovery is deadArticle

We live in fast times. So fast in fact that a recent Google study showed that over half of users will abandon a website if it takes longer than three seconds to load...

Eran Brown 21 Feb 2019

How to win in the African digital space
How to win in the African digital spaceArticle

The top four digital areas you can really win at in the African digital space in 2019...

Seanice Kacungira 12 Feb 2019

Mel Edwards, global CEO of Wunderman and Tamara Ingram, CEO of J. Walter Thompson. © .
#NewBiz: Wunderman and J. Walter Thompson form Wunderman ThompsonArticle

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix itArticle

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

Ross Sibbald 16 Oct 2018

A tech 'dress' rehearsal
A tech 'dress' rehearsalArticle

Online retailer RunwaySale is hosting a 'dress' rehearsal for Black Friday in the form of a Secret Sale - an idea conceptualised and introduced five years ago - during September...

Issued by KC Communications 6 Sep 2018

Secrets of a successful digital marketing strategy
Secrets of a successful digital marketing strategyArticle

If your company strategy is not complemented by a coordinated digital marketing strategy it is unlikely to generate the results you are looking for...

Roy Morrison 17 Jul 2018

Live broadcasting is an effective communication tool to improve staff engagement
Live broadcasting is an effective communication tool to improve staff engagementArticle

Work environments ought to be conducive to staff engagement by using effective communication tools and correct platforms, which will ensure effective and measurable engagement...

Issued by Global Access 3 Jul 2018

Brett St Clair
Your guide to the top three cloud computing trends of 2018Article

Digital transformation continues to grow with a predicted spend of $1.7 globally by 2019, a massive 42% increase on 2017 spend (IDC 2017). It is a given that cloud computing services will gain a phenomenal market share in Africa this year...

Brett St Clair 8 Feb 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketingArticle

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold, MD Everlytic and one of the speakers at the upcoming Integrated Marketing Communication Conference, shares his insights on e-mail and SMS marketing as a taste of what's to come...

Issued by IMC Conference 10 Jan 2018

iBleat - a channel dedicated to customer service dialogue
iBleat - a channel dedicated to customer service dialogueArticle

Developed by South African entrepreneurs, iBleat is a recently released app that privately connects customers with any business, brand or outlet in an effort to simplify customer service...

5 Jan 2018

#BizTrends2018: The tough get going
#BizTrends2018: The tough get goingArticle

Even if you have been living under a rock, you still would have noticed the sweeping changes technology is causing in our world. In 2010 less than 10% of South Africans had smartphones, but in 2017 that crossed the 50% mark...

Doug Woolley 19 Dec 2017

Boris Dzhingarov
Three systems your business can't afford to put offArticle

Effective systems are the backbone of every business; systems run everything from shipping and receiving to marketing and accounting...

Boris Dzhingarov, Issued by Monetary Library 11 Dec 2017

Finally, marketing has its crystal ball
Finally, marketing has its crystal ballArticle

This is what we know. We are living in a hyper-connected, digital world where machines are talking to other machines. But, it is, after all, still a human planet...

Natasha Heiberg, Issued by Madex 7 Dec 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

Walter Penfold 17 Nov 2017

Email marketing growing in importance for SA brands and companies
Email marketing growing in importance for SA brands and companiesArticle

A new Everlytic report reveals the powerful role of email marketing in SA business...

Issued by Everlytic 30 Oct 2017

Mobility startups invited to apply for Man accelerator
Mobility startups invited to apply for Man acceleratorArticle

African mobility startups are invited to apply for the Man Truck and Bus Impact Accelerator, which offers access to mentorship and visits to mobility hotspots in Cape Town, Mumbai, Munich, and San Francisco...

Tom Jackson 2 Oct 2017

Microsoft profit rises on shift to cloud computing
Microsoft profit rises on shift to cloud computingArticle

SAN FRANCISCO, US: Microsoft has reported that its quarterly earnings were lifted on the back of its shift to focusing on computing services hosted in the internet cloud...

24 Jul 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017
Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017Article

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown...

Issued by Kantar 6 Jun 2017

De-stress with pets in the workplace
De-stress with pets in the workplaceArticle

"Must love cats", or "Those suffering from cat allergies need not apply", must be some of the oddest prerequisites one could possibly come across when applying for an office job...

Shan Radcliffe 31 May 2017

Cobus van Zyl, COO (right) and Rashid Tenga, CEO, of Aggrey & Clifford.
East Africa agency named as one of world's bestArticle

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies...

17 May 2017

Boris Dzhingarov
What to look for in a Salesforce consultantArticle

Salesforce consulting is a common practice among most businesses now. This is because the people in the sales department of any business are probably the most important employees...

Boris Dzhingarov, Issued by Monetary Library 29 Apr 2017

Africa's demand for fibre surges in 2017
Africa's demand for fibre surges in 2017Article

The priority for the telecoms industry in Africa should be to accelerate deployment of true broadband services so that African users can benefit from the full power of the internet...

27 Mar 2017

What you need to know about DDoS cyber attacks
What you need to know about DDoS cyber attacksArticle

According to Arbor Networks' 12th Annual Worldwide Infrastructure Security report, the chances of organisations being hit by a DDoS attack have never been higher...

22 Feb 2017

How the Top 20 SaaS companies deal with angry Twitter users
How the Top 20 SaaS companies deal with angry Twitter usersArticle

Twitter is public, unfiltered, uncensored, and often an aggressive place. It can be harsh for software companies to combat the constant influx of negativity...

Benjamin Brandall 8 Feb 2017

#BizTrends2017: Gaining content intelligence
#BizTrends2017: Gaining content intelligenceArticle

Crafted storytelling remains pivotal to capturing the hearts and minds of readers, says Lani Carstens, managing director John Brown Media...

Lani Carstens 9 Jan 2017

#BizTrends2017: Who will be the Tim Noakes of IT?
#BizTrends2017: Who will be the Tim Noakes of IT?Article

Tim Noakes spent the majority of his professional career espousing a high-carb low-fat (HCLF) diet. He wrote books, he started the Sports Science Institute, he ran marathons...

Alan Knott-Craig 22 Dec 2016

Wipro to acquire Appirio in R500m deal
Wipro to acquire Appirio in R500m dealArticle

Wipro Limited, an IT, consulting and business process services company, has announced that it has signed an agreement to acquire Appirio...

3 Nov 2016

Twitter to cut 9% of staff, plots new growth strategy
Twitter to cut 9% of staff, plots new growth strategyArticle

NEW YORK: Twitter announced plans on Thursday to cut nine percent of its workforce as the struggling social network reaffirmed its strategy to drive growth after failing to find a buyer...

28 Oct 2016

Five mobile security myths busted
Five mobile security myths bustedArticle

Think your enterprise mobile devices are secure? Think again. The iOS and Android devices your employees use for work purposes...

Doros Hadjizenonos 21 Oct 2016

Twitter plunges 19% on report Google won't bid
Twitter plunges 19% on report Google won't bidArticle

Twitter shares plummeted 19 percent on Thursday following a report that Google has decided not to bid for the social media company...

7 Oct 2016

Disney considering bid for Twitter: report
Disney considering bid for Twitter: reportArticle

The Walt Disney Company is evaluating a potential bid for Twitter, Bloomberg reported on Monday, citing people familiar with the matter...

27 Sep 2016

Core business applications for the true digital enterprise
Core business applications for the true digital enterpriseArticle

As digitalisation continues to entrench itself as an imperative strategic direction, it's important that organisations understand...

12 Sep 2016

How to choose the perfect CRM software for your business
How to choose the perfect CRM software for your businessArticle

When people spend their money, they love to spend it in places where they would not just get value for the money spent but also in places where they would be appreciated for it...

Issued by Naija Writers’ Coach 7 Sep 2016

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