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#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers
#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppersArticle

Locally sourced products, services and ingredients comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture, style and ideas...

Karin Du Chenne 3 days ago

Kgaugelo Maphai launches Matrix Communication Group
Kgaugelo Maphai launches Matrix Communication GroupArticle

Former MD of The MediaShop (JHB), Kgaugelo Maphai has launched integrated marketing and communications holding company, Matrix Communication Group (Matrix Group)...

3 Sep 2020

Develop products and market them with women in mind
Develop products and market them with women in mindArticle

Although women are more likely to be unemployed and earn less than their male counterparts, research has found that women hold the buying power in most SA households...

Kerry Thomas 25 Aug 2020

Avatar acquires Espresso DBN, renamed to Avatar DBN
Avatar acquires Espresso DBN, renamed to Avatar DBNArticle

Avatar Agency Group has announced its acquisition of Espresso DBN. The independent Durban-based ad agency has sold 51% equity to M&N Brands, the holding company that owns Avatar. The deal will result in Espresso being renamed Avatar DBN...

7 Aug 2020

Getty
How to capitalise on the digital retail takeoverArticle

How has Covid-19 accelerated digital shopping and what does this mean for your business?

Tyrone Van Heerden 30 Jul 2020

Big brick-and-mortar retail needs to up its online game to survive
Big brick-and-mortar retail needs to up its online game to surviveArticle

SA's large retailers have a history of positioning themselves brilliantly in prime retail locations in premium malls, and need to follow the same strategy for their digital shopfronts...

David Jenkins 7 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brandArticle

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

In the "new normal" to come, will plans conceived pre-Covid still be relevant?
In the "new normal" to come, will plans conceived pre-Covid still be relevant?Article

Fast start vs blowout Christmas, what's the new F20 plan?

Richard Wells 12 May 2020

CA&S Group acquires an equity shareholding in MACmobile
CA&S Group acquires an equity shareholding in MACmobileArticle

CA&S Group, a parent company that specialises in the FMCG industry, has acquired a 47% shareholding in MACmobile, a provider of end-to-end cloud-based FMCG value chain solutions...

29 Apr 2020

Adapting traditional trade strategy for the Covid-19 retail reality
Adapting traditional trade strategy for the Covid-19 retail realityArticle

The unloved, underinvested world of traditional trade retailing just became the next key battleground for sales-depleted businesses, says Richard Wells...

Richard Wells 21 Apr 2020

Luxury brands' 3 best practices for coping with Covid-19
Luxury brands' 3 best practices for coping with Covid-19Article

The Covid-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad...

Xiaofeng Wang 17 Mar 2020

SnapnSave introduces personalised promotions
SnapnSave introduces personalised promotionsArticle

South African cashback grocery coupon service, SnapnSave, has added personalised promotions to the popular app...

5 Mar 2020

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Agency Scope Insights: Marketing and communication budget increases by 78%Article

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

Johanna McDowell 2 Mar 2020

Why social-ready packaging should be a priority in retail
Why social-ready packaging should be a priority in retailArticle

Brand presence via Instagram, Facebook and Twitter is now a necessity rather than a choice, therefore a brand's packaging must matter as much as the product inside...

20 Feb 2020

Tia Mthethwa, Fableist & Co.’s PR business unit director.
Iconic Collective expands service offering to include PR service divisionArticle

Fully integrated and hybrid advertising agency, Iconic Collective has announced a new PR division, Fableist & Co...

23 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brandsArticle

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

Paul Cook 16 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in AfricaArticle

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

Alain Dos Santos 10 Jan 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they wantArticle

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

Semona Pillay 8 Jan 2020

Must end soon! But not too soon! The catch in time-limited sales tactics
Must end soon! But not too soon! The catch in time-limited sales tacticsArticle

As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a short period only. You may see flash sales or special deals that exhort you to "buy now"...

Daniel Zizzo 19 Dec 2019

#BizTrends2020: How SA retailers can keep growing in a digital world
#BizTrends2020: How SA retailers can keep growing in a digital worldArticle

Not a week goes by without spotting more headlines about online shopping and the global shift to mobile connectivity...

Cecil Ungerer 18 Dec 2019

Case study: U-Studio - the Unilever on-site marketing success
Case study: U-Studio - the Unilever on-site marketing successArticle

How was Unilever able to invest an additional €250 million into media buying and in-store advertising? It slashed the number of agencies it worked with, then collaborated with Oliver to boost brand performance...

Issued by Oliver 10 Dec 2019

Nielsen media amplifies digital measurement with launches in SA
Nielsen media amplifies digital measurement with launches in SAArticle

2019 has been a year of firsts for Nielsen Media as it secured a leading position in South Africa's digital landscape with the unveiling of a range of digital measurement products...

Issued by Nielsen 5 Dec 2019

How SA's online stores can manage the 'deadweight loss of Christmas'
How SA's online stores can manage the 'deadweight loss of Christmas'Article

By the opening decades of the 21st century, businesses had adopted e-commerce stores, online advertising, and more recently, mobile applications.

Dr Thabang Mofokeng 5 Dec 2019

A month dedicated to Black Friday
A month dedicated to Black FridayArticle

Like having Christmas decorations in shops in October, Black Friday 2019 began well in advance of the day itself...

Eben Esterhuizen 2 Dec 2019

#EntrepreneurMonth: Teacher turned events extraordinaire, Amanda Rabinowitz
#EntrepreneurMonth: Teacher turned events extraordinaire, Amanda RabinowitzArticle

Durban-born Amanda Rabinowitz started her career as a school teacher, but the "entrepreneurial bug" soon bit and she's now the proud owner of a growing experiential events business...

Lauren Hartzenberg 28 Nov 2019

Brand Factor adds 6 new brands to its client roster
Brand Factor adds 6 new brands to its client rosterArticle

Every agency has that slide in their credentials deck which shows the logos of all the clients in their stable - and the Brand Factor team has had to find space for a few more over the past six months...

Issued by Brand Factor 28 Nov 2019

2019 The Smart way
2019 The Smart wayArticle

What an exciting year it has been for in-store innovators Smart Media, on successfully launching their new in-store innovative solutions such as, Over-The-Counter Arches (OTC Arches), Digital Shelf Strips and 3D Holograms...

Issued by Smart Media 22 Nov 2019

Image source: .
SA's VMLY&R wins Silver at 2019 Epica AwardsArticle

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

What to consider before jumping on the Black Friday bandwagon
What to consider before jumping on the Black Friday bandwagonArticle

Black Friday, once only a North American marketing frenzy, has become a critical entry in the calendars of South African retail business owners...

20 Nov 2019

Image credit: Epica Awards.
#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!Article

The 2019 Epica Awards shortlist has been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars revealed as a finalist in the Branded Content - Music Video category...

12 Nov 2019

#SACSCCongress: Footprint Marketing Awards winners for 2019
#SACSCCongress: Footprint Marketing Awards winners for 2019Article

The SACSC announced the winners of the Footprint Marketing Awards 2019 at its Annual Congress in Cape Town...

Lauren Hartzenberg 17 Oct 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindsetArticle

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

Image credit: Clark Young on Unsplash.
SA's real 'main market' is where brands will grow market shareArticle

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

Andrew Weinberg 25 Sep 2019

Nirvik Singh promoted to global COO role at Grey Group
Nirvik Singh promoted to global COO role at Grey GroupArticle

Michael Houston, Worldwide CEO of Grey Group, has announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position...

Issued by Grey 12 Sep 2019

Far behind the CX trend
Far behind the CX trendArticle

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

Zama Mlanjana 12 Sep 2019

Shop Association releases Storedits global display research
Shop Association releases Storedits global display researchArticle

A new research report from Shop Environments Association, Storedits: Skin Care, Make-up and Cosmetics, shares findings from 177 store audits of skin care, make-up, and cosmetics displays across Europe, Asia, Africa...

30 Aug 2019

What the latest technological innovation means for the future of retail
What the latest technological innovation means for the future of retailArticle

With neverending technological innovation, what will retail look like in the next 20 to 30 years?

Maroefah Smith 2 Jul 2019

Effectively integrating digital and real-world retail
Effectively integrating digital and real-world retailArticle

Digital transformation has been a hot button topic across industry sectors in recent times. But what does this digital shift mean for retailers and brands looking for a different in-store consumer experience?

Gareth Smith 27 Jun 2019

How to kick-start an FMCG product in the pharmaceutical space
How to kick-start an FMCG product in the pharmaceutical spaceArticle

I was recently asked to give advice to someone wanting to launch an FMCG product in the pharmaceutical space in South Africa...

Eben Esterhuizen 23 May 2019

Entries open for 2019 Footprint Marketing Awards
Entries open for 2019 Footprint Marketing AwardsArticle

Shopping centre owners, mall marketing departments and agencies are invited to enter the South African Council of Shopping Centres' 2019 Footprint Marketing Awards...

30 Apr 2019

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political partyArticle

Shopping in a supermarket has nothing in common with voting in an election - or does it?

Sarah Britten 24 Apr 2019

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategiesArticle

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

Mind(set)
Mind(set)Article

A glimpse into Mind(set) and meeting the South African shopper in the moment...

Lara-Anne Derbyshire 27 Mar 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail
#BizTrends2019: Shop defines 6 trends shaping the future of retailArticle

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

Leo Van De Polder 29 Jan 2019

Leo van de Polder on expanding the Shop network in South Africa
Leo van de Polder on expanding the Shop network in South AfricaArticle

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

Lauren Hartzenberg 14 Jan 2019

Yes, retailers exploit Christmas, but their decorations still evoke religious spirit
Yes, retailers exploit Christmas, but their decorations still evoke religious spiritArticle

Christmas trees in the aisles. Baubles hanging from the ceiling. Carols playing on the in-store speakers. Tinsel around the cash register...

Joshua Newton 3 Jan 2019

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2
#ATFexpo2018: How to localise global trends for the SA consumer - Part 2Article

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

Maroefah Smith 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1
#ATFexpo2018: How to localise global trends for the SA consumer - Part 1Article

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

Maroefah Smith 4 Dec 2018

9 tips to boost Black Friday and Cyber Monday sales
9 tips to boost Black Friday and Cyber Monday salesArticle

Black Friday and Cyber Monday are famous for huge deals and steep discounts. That's why participating in these days can seem like a big retailer's game...

6 Nov 2018

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