Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War...
Brendan Seery 15 Sep 2020
As South Africa settles into lockdown level 2, many businesses in the hospitality and travel sectors are struggling to differentiate themselves as they compete for the limited spend of a still wary public. Incubeta specialists look at practical digital tips to help local venues attract customers...
7 Sep 2020
They say every cloud has a silver lining and many of us are desperate to discover that glistening edge in 2020 - a year that, thanks to the Covid-19 pandemic, has been unlike anything we could have predicted at our December 31st celebrations...
Issued by Irvine Partners 28 Aug 2020
Interview with Deenisha Nadesan, director at Capital Legacy Fiduciary Services - South Africa's leading provider of wills...
Issued by Capital Legacy 28 Aug 2020
Sponsorship, like most marketing activities, should derive commercial value to the sponsor...
Issued by Openfield 25 Aug 2020
Insurance technology is changing the way we shop for coverage, from the quoting process to the types of policies we are able to choose...
Issued by Orbeen 24 Aug 2020
Rereading Terry Pratchett's, The Truth, Bronwyn Williams was struck by a minor character who reminded her that every messy problem is a business opportunity in disguise and tells us how this side story is playing out in various guises around the world...
Bronwyn Williams 24 Aug 2020
Sylvia Schutte, MD of Stratitude lists four steps to obtaining, crafting and using valuable customer feedback...
Sylvia Schutte 17 Aug 2020
The Competition Commission welcomes the decision of the Competition Tribunal of 12 August 2020, that confirms as an order the settlement agreement between the Commission and a Gauteng based panel beating company...
14 Aug 2020
This week, we go behind the mask with Unati Moalusi, chief people officer at Wunderman Thompson South Africa...
Jessica Tennant 12 Aug 2020
The latest enquiries from the City Press journalist regrettably seeks once more to elevate anonymous emails beyond their merit...
Professor Ihron Rensburg, Issued by Vaal University of Technology 7 Aug 2020
Data protection and cybercrime are becoming more pressing issues for financial services companies to address from a legal perspective, as Covid-19 accelerates digital transformation...
Carla Collett et al. 7 Aug 2020
We go behind the selfie with Lee Den Hond, CEO at Blue Platinum Events and #NedbankIMC2020 speaker...
Jessica Tennant 14 Jul 2020
I have been in advertising for twenty-five years and I swore I would never write a 'Ten rules of' article. So, I didn't. I wrote one with eleven laws instead...
Damon Stapleton 8 Jul 2020
Despite the given current uncertainty caused by the coronavirus pandemic, it is possible to foresee some changes that are already taking place in the South African economy...
22 Jun 2020
Today, 5 June is World Environment Day and it's such an important one for us to acknowledge, especially as we are smack bang in the middle of a global crisis that is affecting the whole planet...
Tammy Fry 5 Jun 2020
Inspired by Tom Moore, the British army veteran who raised £39m for charity in the United Kingdom, 91-year-old business titan Solly Krok has committed to raise R108m...
28 May 2020
Oracle Media has been appointed as a supplier for JT Foxx! Oracle Media entered into negotiations in April 2020 and, shortly thereafter, JT Foxx appointed the media company...
Issued by Oracle Media 26 May 2020
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to keep being active in their lives and advertising during lockdown...
Issued by HaveYouHeard 19 May 2020
Inyathelo has provided tips not only for other NPOs, but also for other organisations considering hosting a webinar, while keeping costs down...
19 May 2020
A thought leader is an individual or company who is a pioneer or specialist in a field and whose authority and comment is sought out and often rewarded. They can be seen on LinkedIn with hundreds of thousands of followers actively engaged, asked to speak publicly at industry conferences and on webinars or asked for comment in the print or broadcast media...
Alleta Liebenberg, Issued by GO Content Lab 15 May 2020
During the nationwide lockdown, Naked Insurance offered CoverPause on the days' customers were not driving, saving up to 90% of the car insurance premiums...
Evan-Lee Courie 4 May 2020
The Guptagate documentary How To Steal A Country is now streaming first on Showmax, just in time for the Freedom Day long weekend, with early reviews calling it "An excellent documentary, one of the best ever made in our country"...
Issued by Showmax 24 Apr 2020
Internet activity has spiked across the country during the lockdown and we should be careful in the type of content we consume...
20 Apr 2020
The appeal against Heritage Western Cape's two-year provisional protection of the River Club site in Observatory, where a mega-development is planned, has been dismissed...
Steve Kretzmann 20 Apr 2020
Wan-Ifra is concerned over a new proposed media bill threatening freedom of expression in the Ukraine...
14 Apr 2020
Do you ever wish you could hear a lost loved one's voice just one more time? Or wish you knew what happened to the photos from all those family holidays and special occasions years ago?
Evan-Lee Courie 9 Apr 2020
Covid-19 has brought the global economy to a standstill. Governments around the world are working hard to slow the rate of infection, but what does this mean for businesses? We asked our supply chain and freight forwarding experts to weigh in...
Issued by Barloworld Logistics 3 Apr 2020
While you take out car insurance with the best intentions, there are things you might be doing that could jeopardise your cover...
20 Mar 2020
Brad Stern talks to a couple of teenagers and those "in the know" for some insights into youth marketing and the media and consumption of this target market...
Brad Stern 28 Feb 2020
Black Wolf Media has just completed their third year in business and founder, Sven Wolf tells us more about how they plan to expand their business and service offerings...
Juanita Pienaar 26 Feb 2020
Dooshima Sen, senior client executive at Isobar Nigeria, shares two examples of how they helped some of their brands deliver customer experience innovation...
Issued by Dentsu Aegis Network 6 Feb 2020
While it has become easy to fall into the trap of only paying lip service to customer experience (CX), it is one of the most important aspects of doing business in 2020...
Paul McIntyre 5 Feb 2020
There is a slew of mobile apps that have been created by South Africans, for South Africans to make life, well, a little bit more "lekker"...
4 Feb 2020
Property finance expert Timothy Akinnusi has launched a digital home loan platform that aims to change the slow and cumbersome traditional home loan application process...
28 Jan 2020
The construction sector is one of the least digitised industries in South Africa and globally. While this is largely attributed to the complexity of the industry, the power of data can no longer be ignored...
Andrew Skudder 20 Jan 2020
In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to - no one will understand what the brand is selling, who they're selling it to and why anyone should buy it...
Doug Place 9 Jan 2020
In the digital world, it's a given that paid search advertising is important, but only a few industries, except the finance and E-Retail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, managing director of Reprise Digital, an IPG Mediabrands company...
Michael King 24 Dec 2019
Rudolph Pieterse, chief executive officer of Multidimentions, provides three tips for business owners on how they can make a difference in their enterprise immediately...
Rudolph Pieterse 24 Dec 2019
Richard O'Brien's Rocky Horror Show, currently on at the Artscape Theatre and soon to be moving to Teatro, Montecasino, is the best version of the production we have seen yet says Debbie Hathway...
Debbie Hathway 18 Dec 2019
Having a side job, or a 'side hustle' is now the norm - it means you can work your usual job while pursuing your entrepreneurial endeavour on the side...
Brent Peters 18 Dec 2019
Katie Cunningham shares some of the experiences that are common among women entrepreneurs in a funny, relatable, and cathartic way...
Katie Cunningham 13 Dec 2019
Microsoft Dynamics 365 Business Central is a cloud-based, all-in-one business management solution designed specifically for the growth and operational challenges small and medium-sized businesses face...
Issued by DAC Systems 12 Dec 2019
This week, we go behind the selfie with Zak Venter, brand and marketing executive at Bounty Brands Apparel...
Leigh Andrews 11 Dec 2019
Here's how to finance your festive season, without going for broke...
Issued by Private Property South Africa 29 Nov 2019
Empower yourself as a business owner with the minimum know-how of what the current design trends are...
28 Nov 2019
South Africa's unemployment rate is at its highest in over a decade, with more than 6 million people now being unemployed...
Evan-Lee Courie 25 Nov 2019