In this article, we assess the pros and cons when considering whether to bring your media buying in-house or to outsource this critical strategic marketing imperative...
Issued by Advertising Media Forum 1 day ago
Heineken raises the bar with new commitments on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world...
Issued by Heineken South Africa 26 Apr 2021
Here's how to win in critical moments of truth and better predict the future by improving the clarity, transparency and excellence of your digital performance...
Kent Diepraam and Sagar Ramsinghani, Issued by Kantar 22 Apr 2021
All advertising has some sort of purpose after all, writes Greg Stewart...
Greg Stewart 20 Apr 2021
With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...
Barbara Cador, Issued by Kantar 25 Feb 2021
Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly...
Obren Msuku 4 Feb 2021
Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...
Issued by Jellyfish South Africa 3 Feb 2021
2020. What an awful year. A year of rolling disasters, life-changing events and huge loss of life. A year that few will remember with any fondness...
Paul Jackson 20 Jan 2021
Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...
Grant Lapping 18 Dec 2020
After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement...
Deirdre King 14 Dec 2020
Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....
Roan Mackintosh 11 Dec 2020
Monsooq does not require contracts or subscriptions. New visitors receive 60 minutes worth of free access to content, after which pricing is R2 per 30 minutes...
A localised campaign addressing uniquely South African business challenges delivers results for Epson...
Issued by Digital Kungfu 29 Oct 2020
Digital times have changed since 2013 when the Kreepy Krauly mockumentary, Kreepy Wrangler went viral but what remains the same is the South African brand of humour - and the power of parody to send a brand into shareable subspace...
Issued by Ebony+Ivory 20 Oct 2020
Andrea Rademeyer - Ask Afrika CEO and founder - was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us...
Issued by Ask Afrika 15 Oct 2020
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...
Issued by Ipsos 15 Sep 2020
It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace...
Issued by Jellyfish South Africa 31 Aug 2020
It's important to measure the results of any media buying operation and a Facebook campaign is no different. Read more...
Daniel Schmidt, Issued by Ole!Connect 26 Aug 2020
Wunderman Thompson published a guide on 'How Brands Can Win in a Recession'. The global report is an essential manual for brands highlighting how to survive and thrive in the face of the recession...
Issued by Wunderman Thompson 31 Jul 2020
New York Festivals AME Awards has announced the 2020 award winners, with AMVBBDO UK earning AME Best of Show and Regional Platinum - Europe...
Media is experiencing the aftershocks of the pandemic with fast-tracked digital transformation causing seismic shifts in media consumption. In turn this is impacting media spend, creating a 'new normal' in the South African media and advertising industry...
Amanda Rogaly 18 May 2020
The opportunity for the media industry to learn from the best...
Issued by Amasa 3 Feb 2020
The latest Advertising Association/Warc Expenditure Report for Q3 has found that UK advertising spend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, the 25th consecutive quarter of market growth...
The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...
Zibusiso Mkhwanazi 19 Dec 2019
South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...
Danilo Acquisto 11 Dec 2019
In part three of our Power of Connection series from Kantar South Africa, we discuss why longer adverts or bigger budgets hold no guarantee of delivering higher cut-through...
Issued by Kantar 3 Dec 2019
In a South African first, Primedia Broadcasting has partnered with global AI company, Veritone, Inc. to demonstrate the impact of radio advertising on online activity at scale...
Issued by Primedia Broadcasting 28 Nov 2019
Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search...
David Jenkins 13 Nov 2019
Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...
Tyran De Beer 23 Oct 2019
BDO and Warc's new 'Martech: 2020 and beyond' report indicates that the worldwide global martech market has grown by 22% year-on-year...
Warc has relaunched Warc Data...
Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...
With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...
Arisha Saroop 26 Jul 2019
Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...
Leigh Andrews 10 Jul 2019
While I'm not a gambling man, it would have been great to take a bet on predictions for this year regarding radio in the 4th Industrial Revolution...
Kevin Fine, Issued by Jacaranda FM 21 Jun 2019
The 66th annual Cannes Lions Festival of Creativity concluded on 21 June, with the 2019 Film Lions, Sustainable Development Goals (SDG) Lions, Glass Lions, Titanium Lions as well as the associated Young Lions winners announced during the final Cannes Lions award ceremony...
PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...
Khangelani Dziba 19 Jun 2019
Current trends are positively reshaping the gaming experience, transforming virtual to reality through ICT innovation...
An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...
Danette Breitenbach 11 Jun 2019
The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...
Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..
Issued by Dentsu 16 May 2019
UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...
Digital marketing holding company, IncuBeta, is partnering with Red & Yellow Creative School of Business to offer a new performance-based digital media course...
Issued by Incubeta 26 Feb 2019
The top four digital areas you can really win at in the African digital space in 2019...
Seanice Kacungira 12 Feb 2019
The African media industry can help shape economic development across the continent...
Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...
A much-needed trend is for people to stop talking about Africa in the collective...
Greg Benatar 7 Jan 2019
One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...
Pepe Marais 14 Dec 2018