Media spend | Bizcommunity

Media spend | Bizcommunity

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Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 2 hours

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

The hidden cost of dull, bland and boring

Media

The hidden cost of dull, bland and boring

Issued by MediaHeads 360 3 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Marketing

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Issued by Dentsu 20 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

The future of Africa's automotive industry: Key insights and trends

Trends

The future of Africa's automotive industry: Key insights and trends

Issued by Dentsu 28 May 2024

Research

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

#OrchidsandOnions

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

Brendan Seery 5 Feb 2024

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

Radio & Audio

#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Digital

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Digital

Gamification allows brands to build trust and loyalty with consumers

lebo lekoma 20 Oct 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Media

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Issued by Kantar 7 Sep 2022

Source: © CGTN The Fifa World Cup in Qatar, timing, to be staged in November and December, can affect ad spend

Advertising

Despite timing Fifa World Cup to have positive impact on ad spend

19 Jul 2022

Source: © rawpixel This year’s IAB South Africa / PwC Internet Advertising Revenue Report – 2021 Study has been released

Research

IAB SA / PWC Report shows a healthy digital advertising industry

14 Jul 2022

Brett Morris, executive creative chair, Nahana Communications Group

Advertising

EXCLUSIVE: The power of three: Driving the ingredients of creativity

Danette Breitenbach 24 Mar 2022

Source: © rawpixel

Marketing

How to improve your organic search strategy

26 Jan 2022

Building a growth-centred digital marketing budget for 2022

Marketing

Building a growth-centred digital marketing budget for 2022

2 Nov 2021

Local newspapers - modest heroes in SA's media landscape

Newspapers

Local newspapers - modest heroes in SA's media landscape

Issued by Spark Media 30 Aug 2021

Branding

Decidophobia* - Holding you back from making fast decisions for your brand?

Mary Kyriakidi, Issued by Kantar 26 Aug 2021

Register for our free webinar: Media Spend. Opportunities in Challenging Times.

Media

Register for our free webinar: Media Spend. Opportunities in Challenging Times.

Issued by Spark Media 19 Aug 2021

Tractor Outdoor announces partnership with Hivestack in South Africa

OOH

Tractor Outdoor announces partnership with Hivestack in South Africa

Issued by Tractor Outdoor 19 Aug 2021

TV

Beyond the ratings, NBC's Olympics telecast showed video's future

Michael J. Socolow 12 Aug 2021

The growth and decline of adspend during the pandemic

Advertising

The growth and decline of adspend during the pandemic

Muhle Hlabano 21 Jul 2021

7 Questions to ask your digital media partner: From an agency MD

Digital

7 Questions to ask your digital media partner: From an agency MD

Ryan Sauer 20 Jul 2021

UM named Global Media Agency of the Year by Campaign magazine

Media

UM named Global Media Agency of the Year by Campaign magazine

1 Jul 2021

#MarketingMasterminds: The creative brains behind the One Day in Cape Town and the Western Cape campaign

#MetaMarketingMasterminds

#MarketingMasterminds: The creative brains behind the One Day in Cape Town and the Western Cape campaign

Issued by Meta 31 May 2021

The rise of the hybrid media agency: How is the media industry transforming?

Media

The rise of the hybrid media agency: How is the media industry transforming?

Issued by Advertising Media Forum 18 May 2021