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Insourcing: Appreciate the up and downside before you take action
Insourcing: Appreciate the up and downside before you take actionArticle

In this article, we assess the pros and cons when considering whether to bring your media buying in-house or to outsource this critical strategic marketing imperative...

Issued by Advertising Media Forum 1 day ago

Heineken launches 2030 Brew a Better World ambitions
Heineken launches 2030 Brew a Better World ambitionsArticle

Heineken raises the bar with new commitments on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world...

Issued by Heineken South Africa 26 Apr 2021

Give your data a workout: How digital analytics can predict the unpredictable
Give your data a workout: How digital analytics can predict the unpredictableArticle

Here's how to win in critical moments of truth and better predict the future by improving the clarity, transparency and excellence of your digital performance...

Kent Diepraam and Sagar Ramsinghani, Issued by Kantar 22 Apr 2021

Turn your media spend into a meaningful contribution to society
Turn your media spend into a meaningful contribution to societyArticle

All advertising has some sort of purpose after all, writes Greg Stewart...

Greg Stewart 20 Apr 2021

More than half of global business leaders don't expect economic recovery until 2022
More than half of global business leaders don't expect economic recovery until 2022Article

With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...

Barbara Cador, Issued by Kantar 25 Feb 2021

PR offers crucial opportunities for Covid stressed businesses
PR offers crucial opportunities for Covid stressed businessesArticle

Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly...

Obren Msuku 4 Feb 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

#BizTrends2021: A look at the advertising industry in 2021
#BizTrends2021: A look at the advertising industry in 2021Article

2020. What an awful year. A year of rolling disasters, life-changing events and huge loss of life. A year that few will remember with any fondness...

Paul Jackson 20 Jan 2021

Lockdown has expanded the data universe for South African marketers
Lockdown has expanded the data universe for South African marketersArticle

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

Grant Lapping 18 Dec 2020

#BizTrends2021: Why radio remains a content stalwart in 2021
#BizTrends2021: Why radio remains a content stalwart in 2021Article

After almost 100 years of radio in South Africa, it's only fitting that this 'timer' medium became our companion in the year that needs no restatement...

Deirdre King 14 Dec 2020

#BizTrends2021: Digital marketing comes under the spotlight in 2021
#BizTrends2021: Digital marketing comes under the spotlight in 2021Article

Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....

Roan Mackintosh 11 Dec 2020

Entertainment platform Monsooq launches in SA
Entertainment platform Monsooq launches in SAArticle

Monsooq does not require contracts or subscriptions. New visitors receive 60 minutes worth of free access to content, after which pricing is R2 per 30 minutes...

9 Nov 2020

Digital Kungfu delivers 50 sales qualified leads to accelerate Epson's deal closure rate
Digital Kungfu delivers 50 sales qualified leads to accelerate Epson's deal closure rateArticle

A localised campaign addressing uniquely South African business challenges delivers results for Epson...

Issued by Digital Kungfu 29 Oct 2020

My Kreepy Teacher strikes funny bone, just right, for Kreepy Krauly
My Kreepy Teacher strikes funny bone, just right, for Kreepy KraulyArticle

Digital times have changed since 2013 when the Kreepy Krauly mockumentary, Kreepy Wrangler went viral but what remains the same is the South African brand of humour - and the power of parody to send a brand into shareable subspace...

Issued by Ebony+Ivory 20 Oct 2020

Covid-19 implications for brand strategists
Covid-19 implications for brand strategistsArticle

Andrea Rademeyer - Ask Afrika CEO and founder - was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us...

Issued by Ask Afrika 15 Oct 2020

Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa
Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South AfricaArticle

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...

Issued by Ipsos 15 Sep 2020

Find out how you stack up against your competition using data, not just intuition
Find out how you stack up against your competition using data, not just intuitionArticle

It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace...

Issued by Jellyfish South Africa 31 Aug 2020

Facebook's conversion objective and retargeting best-practice
Facebook's conversion objective and retargeting best-practiceArticle

It's important to measure the results of any media buying operation and a Facebook campaign is no different. Read more...

Daniel Schmidt, Issued by Ole!Connect 26 Aug 2020

8 golden rules for brands to win in a recession
8 golden rules for brands to win in a recessionArticle

Wunderman Thompson published a guide on 'How Brands Can Win in a Recession'. The global report is an essential manual for brands highlighting how to survive and thrive in the face of the recession...

Issued by Wunderman Thompson 31 Jul 2020

NYF AME Awards announces 2020 winners
NYF AME Awards announces 2020 winnersArticle

New York Festivals AME Awards has announced the 2020 award winners, with AMVBBDO UK earning AME Best of Show and Regional Platinum - Europe...

22 May 2020

Image credit: .
The 'new normal' of media spend in a Covid-19 worldArticle

Media is experiencing the aftershocks of the pandemic with fast-tracked digital transformation causing seismic shifts in media consumption. In turn this is impacting media spend, creating a 'new normal' in the South African media and advertising industry...

Amanda Rogaly 18 May 2020

Don't miss the 5th annual Amasa Workshop
Don't miss the 5th annual Amasa WorkshopArticle

The opportunity for the media industry to learn from the best...

Issued by Amasa 3 Feb 2020

Image source: Gallo/Getty Images.
UK advertising spend rose 5.6% year-on-year Q3 2019Article

The latest Advertising Association/Warc Expenditure Report for Q3 has found that UK advertising spend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, the 25th consecutive quarter of market growth...

30 Jan 2020

#BizTrends2020: The growth of mass market digital content
#BizTrends2020: The growth of mass market digital contentArticle

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

Zibusiso Mkhwanazi 19 Dec 2019

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.
#BizTrends2020: Top digital video and influencer marketing trends to considerArticle

South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...

Danilo Acquisto 11 Dec 2019

Does size and length really matter?
Does size and length really matter?Article

In part three of our Power of Connection series from Kantar South Africa, we discuss why longer adverts or bigger budgets hold no guarantee of delivering higher cut-through...

Issued by Kantar 3 Dec 2019

Radio delivers - and here's why
Radio delivers - and here's whyArticle

In a South African first, Primedia Broadcasting has partnered with global AI company, Veritone, Inc. to demonstrate the impact of radio advertising on online activity at scale...

Issued by Primedia Broadcasting 28 Nov 2019

Image credit: Andrew Neel on Unsplash.
Embrace organic search to maximise sales this festive seasonArticle

Businesses that currently rely solely on paid-for Google search to attract consumers to their offerings should also be incorporating organic search...

David Jenkins 13 Nov 2019

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts WarcArticle

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

Image credit: Esteban Lopez on Unsplash.
A different perspective on measurement for the non-analytical mindArticle

Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...

Tyran De Beer 23 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc
Worldwide martech market grows by 22% year-on-year - find BDO, WarcArticle

BDO and Warc's new 'Martech: 2020 and beyond' report indicates that the worldwide global martech market has grown by 22% year-on-year...

14 Oct 2019

Image credit: Mika Baumeister on Unsplash.
Warc, Nielsen collaborate on newly-relaunched Warc DataArticle

Warc has relaunched Warc Data...

1 Oct 2019

Image credit: Erik Witsoe on Unsplash.
Global cinema advertising is second-fastest growing ad medium of 2019Article

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

22 Aug 2019

Image credit: Coca-Cola Company.
Fortune favours brave(r) brandsArticle

With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...

Arisha Saroop 26 Jul 2019

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Context conquers platform: Connecting with the new-world consumerArticle

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

Leigh Andrews 10 Jul 2019

Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial Revolution
Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial RevolutionArticle

While I'm not a gambling man, it would have been great to take a bet on predictions for this year regarding radio in the 4th Industrial Revolution...

Kevin Fine, Issued by Jacaranda FM 21 Jun 2019

Grand Prix-winning work from the final night of Cannes LIons 2019...
#CannesLions2019: Film, Good and Titanium Lions winners!Article

The 66th annual Cannes Lions Festival of Creativity concluded on 21 June, with the 2019 Film Lions, Sustainable Development Goals (SDG) Lions, Glass Lions, Titanium Lions as well as the associated Young Lions winners announced during the final Cannes Lions award ceremony...

21 Jun 2019

PR, media and social media should all be in the same WhatsApp group
PR, media and social media should all be in the same WhatsApp groupArticle

PR practitioners should be the ones who are there when media buying strategies are being curated, sold to clients and engagements are taking place with media houses to negotiate further how brands can leverage that media spend for PR deliverables...

Khangelani Dziba 19 Jun 2019

Trends illuminating the gaming arena in 2019
Trends illuminating the gaming arena in 2019Article

Current trends are positively reshaping the gaming experience, transforming virtual to reality through ICT innovation...

13 Jun 2019

Spark Media, CEO, Gill Randall. Image supplied.
#Roots2019: Local is lekkerArticle

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Danette Breitenbach 11 Jun 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend
Global Ad Trends report reveals internet ad formats account for majority of media spendArticle

The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...

31 May 2019

Taking it outside
Taking it outsideArticle

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu 16 May 2019

UK adspend for 2018 soars to £23.6bn
UK adspend for 2018 soars to £23.6bnArticle

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

IncuBeta teams up with Red & Yellow to boost performance-based digital media skills
IncuBeta teams up with Red & Yellow to boost performance-based digital media skillsArticle

Digital marketing holding company, IncuBeta, is partnering with Red & Yellow Creative School of Business to offer a new performance-based digital media course...

Issued by Incubeta 26 Feb 2019

How to win in the African digital space
How to win in the African digital spaceArticle

The top four digital areas you can really win at in the African digital space in 2019...

Seanice Kacungira 12 Feb 2019

Nicolas Pompigne-Mognard, APO founder & chairman, addresses journalism students in Senegal.
APO founder talks about his meteoric media journeyArticle

The African media industry can help shape economic development across the continent...

8 Feb 2019

(c) Maksim Kabakou -
Mobile adspend expected to top TV across key marketsArticle

Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...

24 Jan 2019

#BizTrends2019: A new golden age of OOH media in Africa
#BizTrends2019: A new golden age of OOH media in AfricaArticle

A much-needed trend is for people to stop talking about Africa in the collective...

Greg Benatar 7 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making loveArticle

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

Pepe Marais 14 Dec 2018

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