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Understanding a digital marketing audit, step-by-step: part 3
Understanding a digital marketing audit, step-by-step: part 3Article

Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included - they're not exclusively the focus of the audit...

Issued by UpBeet Digital 13 May 2021

#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitude
#BehindtheBrandManager: Adidas SA's Estee Jardim fuels a positive brand attitudeArticle

Jardim chats to us about her fulfilling career with Adidas South Africa, and why Impossible Is Nothing is a statement the brand stands by...

Lauren Hartzenberg 26 Apr 2021

Customer is King as organisations try to differentiate from their competitors
Customer is King as organisations try to differentiate from their competitorsArticle

Africa is currently the world's second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank...

Olatayo Ladipo-Ajai 15 Apr 2021

The art of communications excellence
The art of communications excellenceArticle

In a business landscape that has undergone a major metamorphosis, the role of communications has become critical...

Jacki McEwen-Powell 8 Apr 2021

Kenya’s health minister Mutahi Kagwe next to the country’s first batch of Covid-19 vaccines at the Jomo Kenyatta International Airport. EPA-EFE/Daniel Irungu
The ins and outs of Kenya's Covid-19 vaccine rollout planArticle

With the arrival of vaccines in the country, Kenya is set to begin its Covid-19 vaccination roll-out...

Catherine Kyobutungi 8 Mar 2021

Reflective moments for marketers
Reflective moments for marketersArticle

Percy Shangase, managing owner at Mashuku Marketing Solutions, writes that in the wake of the crippling pandemic, brand equity is under attack...

Percy Shangase 3 Mar 2021

How customer communication will evolve in 2021
How customer communication will evolve in 2021Article

By now, it's clear that 2020 was a year of managing the unexpected and looking for the silver lining. This is especially true when it comes to customer communication. After years of digital-led evolution, even the biggest laggards were forced to revolutionise their customer communications...

Brent Haumann 11 Feb 2021

5 things your brand needs to think about in their communication strategy
5 things your brand needs to think about in their communication strategyArticle

Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the demands of their clients...

Lerato Songelwa 8 Feb 2021

5 tips to successful communication with the millennial worforce
5 tips to successful communication with the millennial worforceArticle

Technology is transforming the modern workplace at an alarming rate - but is this transformation being driven by high-end tech, or the tech-savvy millennials that make up more than half the workforce...?

Heather Mostert 21 Jan 2021

3 tips to keep your company culture flourishing while working remotely
3 tips to keep your company culture flourishing while working remotelyArticle

How has your internal communication and workplace culture changed during lockdown? Do you think it has changed or has it remained the same? What systems do you have in place to gauge and keep track of your team's morale, engagement and culture...?

25 Nov 2020

UJ positioned as a leader in 4IR
UJ positioned as a leader in 4IRArticle

HKLM's research aimed to measure certain variables linked to UJ's brand and to track changing market perceptions over time in order to allow the agency to develop a benchmark and tracking measure to assess perceptions in the future...

Issued by HKLM 10 Nov 2020

Janine Espin, managing director, EDS
Latest tender creates unease as the race to improve power supply in SA continuesArticle

The South African Department of Mineral Resources and Energy's (DMRE's) Independent Power Producers Programme Office (IPPPO) aims to procure 2,000MW of electricity in its latest request for proposal (RFP)...

Janine Espin 29 Oct 2020

Commission hosts B-BBEE webinar
Commission hosts B-BBEE webinarArticle

Fronting - the misrepresentation of black economic empowerment status and the falsification of certificates - will come to the fore at the Broad-Based Black Economic Empowerment (B-BBEE) Commission webinar today...

20 Oct 2020

Claudia Shilumani, CEO, Centre for Communication Impact
#2020AfricaBrandSummit: Winning hearts and minds in the midst of a pandemicArticle

Honesty and engaging with communities to allay fears, often sparked by fake news, were the driving forces behind the communication strategy aligned with South Africa's Covid-19 crisis management policy...

Nicci Botha 9 Oct 2020

Official announcement: MojoReporter launches exciting new features
Official announcement: MojoReporter launches exciting new featuresArticle

A new era: Today we are announcing our exciting rollout of the new, improved MojoReporter - which will change the way mobile content is captured, stored and published...

Issued by Publisher’s Toolbox 14 Sep 2020

Photo by  on .
Investment in stakeholder relationships key to organisational sustainability post-Covid-19Article

The coronavirus (Covid-19) pandemic has illustrated the communication department as a critical function in building organisational reputation, especially during a crisis...

Brightness Mangolothi and Malesela Maubane 12 Aug 2020

Image source: .
The importance of crisis communicationArticle

Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of organisations, including business...

Dan Moyane 14 Jul 2020

Enter Joe Public United's newest growth venture: Joe Public Cape Town
Enter Joe Public United's newest growth venture: Joe Public Cape TownArticle

Branding and communications group, Joe Public has announced the launch of its Cape Town agency, as the newest addition to the Joe Public United family, enabling the group to expand its capabilities and extend its unique offering to markets outside of Johannesburg...

3 Jul 2020

Photo by Arturo Rey on .
The Covid-19 consumerArticle

Not only are consumers spending more time indoors, but they're also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this...

samantha victor 5 Jun 2020

How to communicate affordably in the future
How to communicate affordably in the futureArticle

Businesses don't always have to spend a fortune on advertising to gain exposure in the media during this critical period of lockdown and in future...

Tranica Gurcharan 4 Jun 2020

Photo by Hunters Race on .
Why the CEO should be the spokesperson during a crisisArticle

Who should take responsibility when things go wrong? Who should apologise to disgruntled stakeholders? Who should explain to the media what happened? The answer to these questions seems like a simple one - the CEO of course!...

Regine le Roux 26 May 2020

How to create a communications plan for reopening after lockdown
How to create a communications plan for reopening after lockdownArticle

A necessary discussion right now is your organisation's readiness to reopen post-Covid-19 restrictions in South Africa. With some provinces hit harder than others, and economic impact taking a toll, some people are desperate for a return to normal, while others believe in the need to wait a bit longer...

Sandisiwe Gugushe 13 May 2020

The future of media is connection, the future of connection is virtual
The future of media is connection, the future of connection is virtualArticle

A recent GWI survey uncovered that over 70% of South Africans are spending more time on their mobile devices...

Clare Trafankowska, Issued by Dentsu 13 May 2020

King James co-founder and group creative director, Alistair King.
Digital Agency Showcase 2020: King James [Part 1]Article

King James co-founder and group creative director Alistair King, gives us some insight into what agencies are faced with during the Covid-19 pandemic and how it's affecting creativity...

Juanita Pienaar 7 May 2020

[Radio & Podcasts] Lance Rothschild embarks on new radio awards programme
[Radio & Podcasts] Lance Rothschild embarks on new radio awards programmeArticle

To wrap up our April content feature on radio and podcasts, radio industry veteran Lance Rothschild, founder of the newly launched Lalela Radio Awards, tells us about his new Awards programme set to take place in September...

Jessica Tennant 29 Apr 2020

How to save your company from the impact of Covid-19
How to save your company from the impact of Covid-19Article

The global outbreak of Covid-19 and the subsequent national lockdown announced by President Cyril Ramaphosa in March 2020 have undoubtedly impacted many companies...

John Evans 17 Apr 2020

Photo by Webaroo on .
SA's email lockdown open rates higher than Black Friday monthArticle

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

JD Engelbrecht 16 Apr 2020

Photo by Omkar Patyane from .
How to strengthen your community management to improve social engagementArticle

How community management can play a key role in upholding the engagement and support structure of your business, helping everyone to stay connected and giving customers a convenient alternative...

Jason Kubheka 9 Apr 2020

Higher education institutions close for early recess
Higher education institutions close for early recessArticle

All higher institutions of learning will close for early recess with effect from Wednesday, 18 March 2020...

18 Mar 2020

On its 100th birthday, Jungle Oats opens R208m mill in Cape Town
On its 100th birthday, Jungle Oats opens R208m mill in Cape TownArticle

Jungle Oats celebrates its 100th birthday this year, and the iconic brand has just revealed a new mill in Cape Town and a refreshed communication strategy...

Lauren Hartzenberg 25 Feb 2020

Employee experience is vital to good CX: here's why
Employee experience is vital to good CX: here's whyArticle

Today, most companies understand the need to focus on customer experience (CX). But in their efforts to offer the best CX, some fail to take into account the importance of employee experience (EX)...

Ross Sibbald 17 Feb 2020

#BizTrends2020: Reputation management, a more integrated ecosystem
#BizTrends2020: Reputation management, a more integrated ecosystemArticle

Looking at corporate reputation management in 2020, one of the biggest challenges we are going to face is the full integration of reputation across the entire value chain...

Daniel Munslow 28 Jan 2020

Tia Mthethwa, Fableist & Co.’s PR business unit director.
Iconic Collective expands service offering to include PR service divisionArticle

Fully integrated and hybrid advertising agency, Iconic Collective has announced a new PR division, Fableist & Co...

23 Jan 2020

Image source: Gallo/Getty Images.
The great disruptionArticle

These are dangerous days for advertisers - at least those who have used television as the foundation of their communication strategy...

Federico de Nardis 3 Jan 2020

AMF bridges funding and experience gap for UJ students
AMF bridges funding and experience gap for UJ studentsArticle

Final year diploma and degree students with a specialisation in Strategic Communication at the University of Johannesburg (UJ) have received sponsorship through an education initiative of South Africa's media agency collective, the Advertising Media Forum (AMF)...

Issued by Advertising Media Forum 2 Dec 2019

Boomtown develops the Mertech brand
Boomtown develops the Mertech brandArticle

Boomtown has been appointed by Mertech Marine to create a professional brand strategy for its subsidiary business, Mertech Cable and Wire...

Issued by Boomtown 27 Nov 2019

Measurement Month: How are your communication efforts measuring up?
Measurement Month: How are your communication efforts measuring up?Article

It is so important that the whole business sings from the same reputation hymn sheet to build a strong and positive reputation. Here are 14 compelling reasons why reputation research matters...

Regine le Roux 27 Nov 2019

Three simple ways to enhance your workplace environment
Three simple ways to enhance your workplace environmentArticle

The workplace can be a complex environment with many factors that influence an organisation's corporate climate. How these aspects resonate with employees will either positively or negatively contribute to their motivation and job satisfaction.

8 Nov 2019

Study reveals marketers focus more on transactional relationships than building emotional loyalty
Study reveals marketers focus more on transactional relationships than building emotional loyaltyArticle

New CMO Council Research finds marketers are more focused on transactional relationships with customers rather than building lasting, emotional attachments that engender loyalty...

22 Oct 2019

Animal lovers roar with approval for Brand Factor client
Animal lovers roar with approval for Brand Factor clientArticle

When the Rhino and Lion Nature Reserve in the Cradle of Humankind needed to make a very important announcement, they turned to their most trusted communication partner to get the message out...

Issued by Brand Factor 14 Oct 2019

A no-fail way to get your product to market
A no-fail way to get your product to marketArticle

Hopefully I caught your attention with a promise to get your product to market without failing. I have possibly, erroneously I might add, have made the whole process seem very simple, where it is actually quite complex...

Alan Hockey 12 Sep 2019

SA's top CEOs prefer LinkedIn, MTN's Rob Shuter leads on Twitter
SA's top CEOs prefer LinkedIn, MTN's Rob Shuter leads on TwitterArticle

The ECCO International Communication recently conducted a study to determine which social media platforms the CEOs of the world prefer: LinkedIn or Twitter...

10 Sep 2019

Image credit: Wernermeiringvdm at English Wikipedia.
Awakening the (S)LowveldArticle

What happens when the brief delves into the Lowveld areas such as Nelspruit, White River, Lydenburg, Baberton and Hazyview?

Prince Ndlovu 2 Sep 2019

7 tips to communicating more effectively in meetings
7 tips to communicating more effectively in meetingsArticle

Even with increased use of technological communication methods, such as emails, phone calls, and video conferencing, workplace meetings are still one of the best places to get live feedback, exchange information, collaborate, plan projects and make decisions that will impact the organisation's bottom line...

16 Aug 2019

Advertising pretesting done right (Part 1)
Advertising pretesting done right (Part 1)Article

123 years since Harlow Gale's attempt to measure the relative values of illustrations versus text in print advertising in 1896, advertising pretesting research has been shrouded in controversy and conflict...

Issued by Bateleur Brand Planning 16 Aug 2019

5 key questions we ask ourselves when tackling a new communication strategy
5 key questions we ask ourselves when tackling a new communication strategyArticle

Strategy is the starting point of everything we do. A solid communication strategy is your star to steer by, and the foundation for all of your activities...

Issued by Brand Factor 6 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectivelyArticle

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

Greg Chen 1 Aug 2019

Communication falls short between security and developer teams
Communication falls short between security and developer teamsArticle

Survey reveals there's a shortfall of communication between security and developer teams...

8 Jul 2019

What minimalism can teach internal communicators
What minimalism can teach internal communicatorsArticle

Declutter. Simplify. Tidy up. Are we talking spring cleaning or internal communications here? Are they mutually exclusive? Not if minimalism is the intention driving and delivering communication that does more than tick another box...

Issued by icandi CQ 25 Jun 2019

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