Miranda Lusiba

Founding Director of Strange' Consulting: PR, Communications & Media Relations Agency
Location:Queenstown, South Africa
Google talk:ora4117@gmail.com

Profile

Miranda Lusiba is the Founding Director of Strangé Consulting - a boutique PR Agency specialising in Communications, Freelance Writing, Media Relations, Reputation Management and Media Training.
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Current employment

Founding Director
Strange' Consulting - www.strangeconsulting.co.za
Present - Queenstown
Running day-to-day operations and providing PR, Media Relations, Communications, Freelance Writing and Reputation Management Services for Strange' clients. Responsible for Business Development - both acquisition and client retention strategies. Financial Management - ensuring the company is financially stable.

Experience

Managing Director
The GrindPR
1 May 2017 - 1 Nov 2019 - Johannesburg
* I was contracted by GAM for two & a half-years [May 2017 – Dec 2019] as the MD and Turn-Around Strategist for one of its agencies - The Grind PR (TGPR) - which provides both Sponsorship & Corporate PR services to key clients. * The mandate was to turn a struggling business around because the previous MD and shareholder had left the company and it needed urgent assistance to stabilise it. * TGPR clients included: MTN8, Springboks, MTN Joyous Celebration, Afrikaans is Groot, MTN 702 Walk the Talk. Standard Bank Sports - Cricket: Proteas, Regional Performance Centres (RPC)and STD Bank IRONMAN. * STD Bank Arts: Joy of Jazz; Grahamstown National Arts Festival (NAF), Young Artist Awards & Gallery. Achievements: * Managed to ensure that TGPR was stable, profitable and that it was able to provide quality PR services to clients. * By the time I left the business, I had hired a solid team to ensure consistent business continuity.
Head of Communications
Business Connexion (BCX)
1 Jan 2011 - 1 Sep 2012 - Johannesburg
* Management of Brand PR & Development of Marketing & Communications Division. * Internal Communications/Employee Engagement as well as Product and Service Analysis. * PR & Reputation Management; and Marketing & Communications Campaign Solutions. Research & Knowledge Management. Personnel Management, Mentoring, Development & Financial Management. Achievements: * Establishment of the quarterly newspaper called Business Connexion Times: An internal communication channel for employees that was also used by client-facing representatives as a sales tool as well. * Introduction of communication widget – news scroller to communicate to employees in real-time. * Media Coverage generated in 2011 a total of R21-million; R12m in print; R2, 5m in broadcast; R6, 7m online. * The introduction of Good News Friday (Weekly) and BCX News & Views (Monthly).

Skills

PR and Communication Skills, PR Strategy and Implementation, Media Relations & Engagement, Issues & Reputation Management, Issue & Crisis Communications, Investor Relations, Thought Leadership, Media Training, Stakeholder Management, Media Publicity

Qualification

B:Tech - PR
Year completed:2004
Education level:Degree
Final year subjects:Public Relations Management
Media Studies
Communication Science
Institution:University of Johannesburg
Location:Johannesburg, South Africa
 
National Diploma - PR
Year completed:2002
Education level:Diploma
Final year subjects:Public Relations Management
Communication Science
Media Studies
Institution:Durban Institution of Technnology
Location:Durban, South Africa
 
Journalism Certificate
Year completed:2005
Education level:Certificate
Final year subjects:Journalism for Communicators
Institution:Wits Plus
Location:Johannesburg, South Africa
 
Sub-Editing for Corporate Jour
Year completed:2008
Education level:Certificate
Final year subjects:Sub-Editing for Corporate Journalists
Institution:Institute of Advance Journalism (IAJ)
Location:Johannesburg, South Africa
 
Plagiarism, copyright and the importance of protecting Intellectual Property in PR

Defining these concepts might be a great start for all of us, especially for aspirant and young PR professionals....

By Miranda Lusiba 12 May 2021

#EntrepreneurshipIssues: Collaboration is vital for small businesses

The Covid-19 period has taught me a lot about the importance of collaboration. I've always valued teamwork when I was still employed; but noticed that because most of us SMMEs that are 'one-man shows' - we tend to prefer to work in silos...

By Miranda Lusiba 10 May 2021

Challenges faced by PR professionals in the midst of Covid-19

Covid-19 definitely caught a lot of us small business owners napping. It brought with it challenges that we did not expect and forced us to think quickly on our feet...

By Miranda Lusiba 16 Apr 2021

#EntrepreneurshipIssues: The importance of formalising your business

I must admit, I did not realise the importance of formalising a business when I first registered my PR company nine years ago. I registered the company as a Private Company (Pty) Limited (Ltd)...

By Miranda Lusiba 13 Apr 2021

#EntrepreneurshipIssues: Lessons learnt from starting my own PR business

When I started my PR business in 2012, the only thing I knew very well was my profession: Public Relations (PR). Little did I know that running my own business needed far more than that...

By Miranda Lusiba 24 Mar 2021

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