Miranda Lusiba

Miranda Lusiba

Founding Director of Strange' Consulting: PR, Communications & Media Relations Agency
Location:Queenstown, South Africa
Google talk:ora4117@gmail.com

Profile

Miranda Lusiba is the Founding Director of Strangé Consulting - a boutique PR Agency specialising in Communications, Freelance Writing, Media Relations, Reputation Management and Media Training.
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Current employment

Founding Director
Strange' Consulting - www.strangeconsulting.co.za
Present - Queenstown
Running day-to-day operations and providing PR, Media Relations, Communications, Freelance Writing and Reputation Management Services for Strange' clients. Responsible for Business Development - both acquisition and client retention strategies. Financial Management - ensuring the company is financially stable.

Experience

Managing Director
The GrindPR
1 May 2017 - 1 Nov 2019 - Johannesburg
* I was contracted by GAM for two & a half-years [May 2017 – Dec 2019] as the MD and Turn-Around Strategist for one of its agencies - The Grind PR (TGPR) - which provides both Sponsorship & Corporate PR services to key clients. * The mandate was to turn a struggling business around because the previous MD and shareholder had left the company and it needed urgent assistance to stabilise it. * TGPR clients included: MTN8, Springboks, MTN Joyous Celebration, Afrikaans is Groot, MTN 702 Walk the Talk. Standard Bank Sports - Cricket: Proteas, Regional Performance Centres (RPC)and STD Bank IRONMAN. * STD Bank Arts: Joy of Jazz; Grahamstown National Arts Festival (NAF), Young Artist Awards & Gallery. Achievements: * Managed to ensure that TGPR was stable, profitable and that it was able to provide quality PR services to clients. * By the time I left the business, I had hired a solid team to ensure consistent business continuity.
Head of Communications
Business Connexion (BCX)
1 Jan 2011 - 1 Sep 2012 - Johannesburg
* Management of Brand PR & Development of Marketing & Communications Division. * Internal Communications/Employee Engagement as well as Product and Service Analysis. * PR & Reputation Management; and Marketing & Communications Campaign Solutions. Research & Knowledge Management. Personnel Management, Mentoring, Development & Financial Management. Achievements: * Establishment of the quarterly newspaper called Business Connexion Times: An internal communication channel for employees that was also used by client-facing representatives as a sales tool as well. * Introduction of communication widget – news scroller to communicate to employees in real-time. * Media Coverage generated in 2011 a total of R21-million; R12m in print; R2, 5m in broadcast; R6, 7m online. * The introduction of Good News Friday (Weekly) and BCX News & Views (Monthly).

Skills

PR and Communication Skills, PR Strategy and Implementation, Media Relations & Engagement, Issues & Reputation Management, Issue & Crisis Communications, Investor Relations, Thought Leadership, Media Training, Stakeholder Management, Media Publicity

Qualification

B:Tech - PR
Year completed:2004
Education level:Degree
Final year subjects:Public Relations Management
Media Studies
Communication Science
Institution:University of Johannesburg
Location:Johannesburg, South Africa
 
National Diploma - PR
Year completed:2002
Education level:Diploma
Final year subjects:Public Relations Management
Communication Science
Media Studies
Institution:Durban Institution of Technnology
Location:Durban, South Africa
 
Journalism Certificate
Year completed:2005
Education level:Certificate
Final year subjects:Journalism for Communicators
Institution:Wits Plus
Location:Johannesburg, South Africa
 
Sub-Editing for Corporate Jour
Year completed:2008
Education level:Certificate
Final year subjects:Sub-Editing for Corporate Journalists
Institution:Institute of Advance Journalism (IAJ)
Location:Johannesburg, South Africa
 
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