Publishing Multimedia

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success.

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world.

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president: Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft.

Film is always a popular category, and this year is no different. The Film jury was headed by international jury president Susan Credle, the former chair and global CCO of FCB Global in the United States.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

This episode of The Lead Creative examines Cannes in terms of cultural nuance and global impact with Xolisa Dyeshana, chief creative officer of Joe Public, and the 2025 Cannes Lions Audio & Radio jury president, together with gold-winning agency Bananas, and its founder and chief creative officer, Saf Sindhi.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

The Sunday Times Literary Awards was held at Summer Place in Johannesburg this weekend. Celebrating literary excellence, Jacob Dlamini and acclaimed fiction writer Damon Galgut were awarded top honours receiving the Alan Paton Award and the Barry Ronge Fiction Prize.

On Tuesday, 18 November, Toni Younghusband's book, titled Wallop! An advertising phenomenon called Rightford, Searle-Tripp & Makin, was launched by Ogilvy & Mather Cape Town and Tafelberg Publishers.