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The Wallop! book launch On Tuesday, 18 November, Toni Younghusband's book, titled Wallop! An advertising phenomenon called Rightford, Searle-Tripp & Makin, was launched by Ogilvy & Mather Cape Town and Tafelberg Publishers.19 Nov 201419 Nov 2014 WhatsappPrintPDFXLinked-inFacebookMore sharing optionsClick here to read more about the book launch and Rightford, Searle-Tripp and Makin.