Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

To mark World Osteoporosis Day on 20 October, South African calcium supplement MenaCal.7 released its 'Woman to the bone' campaign. The campaign - which features leading South African women Leanne Manas, Amy Kleinhans-Curd and Refiloe Seseane - aims to raise awareness of osteoporosis as well as the role South African women play in building a strong nation.

While it takes a stance on the contribution of South African women in society, it also tackles the irony that women's bones are more susceptible to calcium deficiency due to factors such as pregnancy and menopause - which lead to bone weakness....

Leo Burnett South Africa looked at the younger generation – and all they do – when coming up for a concept for the new Kellogg’s ad. Leo Burnett South Africa creative director Donovan Bryan says: “We asked ourselves, who among us is doing the most? Our answer was, our kids.” Kellogg’s recently added essential vitamins and minerals to its cereal. “The kids of today are doing more than anyone else. There’s this general mentality of being more goal-orientated than previous generations. We wanted to showcase how the nutrients and energy provided early in the morning, translates into momentum for the rest of the day. Kids who do more, need more. Kids who do great things need a great breakfast,” concludes Bryan....

This year, the London International Awards offered attending creatives a Rare Access Workshop. The workshop showcased insights from Olympic snowboarder Šárka Pancochová, Blair Imani, Samson Bonkeabantu Brown, Professor David Slocum, Waseem Samaan and LIA jurors - Emma Daines, Jimmy Smith, and Wilf Sweetland - who reflected on their biggest learnings.

The London International Awards judging is currently underway in Las Vegas, Nevada. After selecting the shortlists, this past week, the junior and senior creatives serving on the various juries let loose at the Juror/Creative LIAisons Party, which was held at Encore Beach Club.

The judging process of the 2019 London International Awards is currently in order in Las Vegas, Nevada. The various creative professionals serving on juries related to their respective disciplines have been using their expertise to select this year's shortlists. Ogilvy SA is waving the flag for South Africa, having been shortlisted in the Branded Entertainment and Design categories....

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing. The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey....