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#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Is your RTM agency agile and flexible enough to get it done?

Is your RTM agency agile and flexible enough to get it done?

Provantage 22 Apr 2025

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Danette Breitenbach 10 Apr 2025

Minister de Lille launches Easter tourism campaign from Cape Town dunes

Minister de Lille launches Easter tourism campaign from Cape Town dunes

10 Apr 2025

Taste on Fire: Burger King unveils 17 new 2-for deals starting at R110

Taste on Fire: Burger King unveils 17 new 2-for deals starting at R110

Burger King 9 Apr 2025

Puma, Shelflife, and The Nine Four unveil the Ninefouria running apparel collection

Puma, Shelflife, and The Nine Four unveil the Ninefouria running apparel collection

8 Apr 2025

Beyond the makeup: Maybelline reveals new Beauty Squad

Beyond the makeup: Maybelline reveals new Beauty Squad

7 Apr 2025

Brutal Fruit Spritzer launches The Pink Table initiative

Brutal Fruit Spritzer launches The Pink Table initiative

4 Apr 2025

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch

MegaVision Media 1 Apr 2025

Shein partners with actress Cindy Mahlangu for Autumn/Winter lookbook

Shein partners with actress Cindy Mahlangu for Autumn/Winter lookbook

27 Mar 2025

A new era for community and brand experience: Motherland OMNi partners with Kasie FM

Motherland OMNi 24 Mar 2025

Checkers expands Sixty60 through new e-commerce website

Checkers expands Sixty60 through new e-commerce website

7 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

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