The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.
D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs.

1 day ago

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

I was in Seattle in October last year. Instead of swinging by Nordstrom for a bit of fashion shopping, I headed straight for Amazon Go. I had read so much about this 'no queues, no tills' shopping experience that I wanted to try it for myself.

By Robyn Cooke 2 days ago

Screengrab from .
Deception is the lowest form of marketing

When I was a pre-pubescent "tween-ager" I used to float in the pool face-down to trick my mother into thinking I had drowned. I thought it was funny. It's not funny, of course - it's stupid and embarrassingly callous.

By Nick Grubb 3 days ago

Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: In response to the #MeToo movement, Gillette has released an ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' as a call for men to hold each other accountable and to lead a better example for the 'men of tomorrow' to help put an end to 'toxic masculinity', such as bullying, sexism and sexual harassment.

15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores. Specifically, the research found that 78% of shoppers globally say an enjoyable in-store atmosphere is a key factor in their decision to choose in-store over e-commerce.

15 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

Securing a brand's place at the top of Google's rankings is the new holy grail in marketing. Being ranked at the top of Google doesn't refer to paid search which are the first links you see marked with "AD", they're the links that appear directly underneath the ads and are known as organic results

By David Jenkins 14 Jan 2019

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Why are magazines Glamourising suicide?

NEWSWATCH: The quick-fire spread of social media means infamy is almost guaranteed if you step a foot wrong, even if the incident took place years ago. Such is the case for Glamour España, which included a pink gas stove in a market guide fashion spread inspired by Sylvia Plath.

11 Jan 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019.

By Leigh Andrews 10 Jan 2019

The business of music streaming
The business of music streaming

It can be said that the music industry has been the most shaped by technology changes. The way we consume music has changed overnight, as it seems we have gone from vinyl, cassettes, computer discs (CDs), to the rise of file-sharing site Napster (i.e. illegal downloads), to the iPod which mainstreamed the legal downloading via its platform iTunes. And now we have subscriptions to all the catalogues of music streaming.

By Sinesipho Maninjwa 8 Jan 2019

Boni Mchunu, GM of East Coast Radio.
#BizTrends2019: Integrating digital with traditional media

As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'.

By Boni Mchunu 8 Jan 2019

Global trendspotter, Marian Salzman.
#BizTrends2019: Top 12 trends for SA and the world

Marian Salzman, one of the world's top trendspotters, shares 12 of the top trends to expect as we delve into 2019.

By Marian Salzman 8 Jan 2019

#BizTrends2019: The future of learning in relation to disruptive innovations
#BizTrends2019: The future of learning in relation to disruptive innovations

According to American developmental biologist, Dr. Bruce Harold Lipton, the brain of a child under the age of seven is in a lower vibrational frequency, a state called theta, imagination.

By Neo Rantele Kuaho 7 Jan 2019

5 things that keep the advertising industry stagnant
5 things that keep the advertising industry stagnant

A famously made meal in the beautiful country of France is "Cuisses de Grenouilles" or Frog's Legs. Seasoned in flour and then sautéed in butter and olive oil - it apparently tastes quite delicious. So I have only been told.

By Chris Botha 31 Dec 2018