VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Direct Sales Account Executive Johannesburg
- Site Developer Centurion
- Sales Representative Pinetown
A smooth solution
Advertising agency The Sound Syndicate recently teamed up with The Letter Corporation (TLC) to create a campaign that resonates with metrosexuals, the target market for the new Philips Bodygroom shaver. The adverts in the 12 Planet Fitness gyms within the TLC indoor media network featured cheeky visuals of fruit designed to imitate parts of the male anatomy, with the headline ‘Simplicity is shaving yourself wherever you want'. The campaign tied-in with a competition with the mans-man radio show, F & Martinengo on 5fm.
