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SA receives first D&AD Black Pencil award

LONDON, UK: Last night, Thursday, 3 June 2010, South Africa took home its first D&AD Black Pencil, in Graphic Design, for TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign that turned money into a medium to promote exiled newspaper The Zimbabwean. SA Promo Magazine was there on behalf of Bizcommunity.com.

4 Jun 2010

Damon Stapleton, Executive Creative Director and Wilf Mbanga, Editor of The Zimbabwean

Nadja Lossgott, Art Director and Damon Stapleton, Excutive Creative Director

The Yellow Pencil of which 42 were awarded on the night

The TBWA team collecting on stage from UK comedian Jimmy Carr at the D&AD awards

The TBWA creative team collecting the coveted Black Pencil, a first for South Africa, as they displayed the SA flag with pride

Raphael Basckin, Nadja Lossgott, Shelley Smoler and Nicholas Hulley

Raphael Basckin, Nadja Lossgott, Shelley Smoler and Nicholas Hulley

A plethora of pencils, TBWA's collection of Yellow and Black Pencils

The TBWA team proudly showing off their pencils of the evening

The TBWA team proudly showing off their pencils of the evening

The TBWA team proudly showing off their pencils of the evening

Proudly South African in his Bafana jersey, TBWA ECD Damon Stapleton gets up close with South Africa's first ever prestigious Black Pencil

Photographs: SA Promo magazine (www.sapromo.com).

The TBWA team also collected three Yellow Pencils, as well as the coveted Black Pencil.

The Black Pencil is awarded annually to truly groundbreaking work in advertising and design - the kind of work that redefines a medium. A Yellow Pencil is for a piece of work or campaign that sets new benchmarks of creative excellence.

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