He reportedly knows many creative companies from the inside, with brands such as Red Bull, Endemol, Nike, PayPal, Ikea, Daimler and eBay having benefitted from his insight.
Pricken makes it apparent that award winning advertising is not produced in a God-given moment of genius nor a drug related episode where euphoria ignites delusions of grandeur. The true creative zenith can be strategically achieved by innovative means of visualizing concepts, the application of the art of illusion and paradox, the handling of metaphor and analogy and deploying shock tactics and humour.
He has been teaching "Creativity and Strategy" at the University of Applied Arts Vienna since 2006 and is the author of four books about design and performing innovation processes. His latest book, Clou - Strategic Idea Management in Marketing, Advertising, Media & Design, was published in 2009.
Up to twenty advertising, marketing and design professionals can participate in this training based on his book. To book, contact Susanne Brodnik, official representative in South Africa on +27 (0)72 514 2005 or email moc.nekcirpoiram@us.
For more, go to www.mariopricken.com.
