LSM introductory seminar offers free CD

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati

SAARF will present an introductory three-hour Living Standards Measure (LSM) workshop in Johannesburg, Cape Town and Durban that will introduce participants to the history, development, updating of segmentation and its LSM tools, including SAARF MGMs, Lifestyles, Lifestages and Attitude Groups.

At a cost of R435 including VAT, participants will also go through a ‘do it yourself' exercise to determine their own LSM group and receive a free SAARF Segmentation CD.

Dates, venues:

Johannesburg Tuesday 18 May 2010 @ 9.30am - 54 Queens Road, Bryanston;
Cape Town Tuesday 25 May 2010 @ 2pm - Southern Sun, The Cullinan;
Durban Tuesday 20 July 2010 @ 2pm - venue to be advised.

As there is a limit of 20 participants, delegates should register via the SAARF website www.saarf.co.za under Training.