World digital media trends released

The second annual report, which examines digital media advertising and usage trends and their impact on newspaper companies, showed:

• Digital and mobile advertising revenues are projected to grow to more than 150 billion dollars by 2011, a 12-fold growth from 2002.
  
• Wireless subscriptions continue to grow, from 1.1 billion in 2002 to a projected 3.4 billion in 2011, an expansion of more than three-fold.
  
• Broadband is expected to grow from 51.38 million households world-wide in 2002 to nearly 540 million households in 2011, a growth of more than ten-fold.
  
• The mobile customer base has grown from 945 million in 2001 to 2.6 billion in 2006.

The report includes studies from 71 research partners about digital usage and revenue patterns, and provides a map of “digital hot spots” where mobile and Internet delivery are developing particularly rapidly. It also includes case studies of newspaper companies whose digital strategies are increasing revenue and audiences.

Full details of World Digital Media Trends, including excerpts, can be found at www.wan-press.org/worlddigitalmediatrends.

World Digital Media Trends is published by the WAN Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. More on the SFN project can be found at www.futureofthenewspaper.com.

The report was unveiled at the World Newspaper Conference, during a review of the SFN's 2007-2008 research reports. Other reports in the 2007 - 2008 series include: Envisioning the Newspaper 2020, Engaging Young Readers, Investing in Newspapers, The Value of News Content, Scenario Planning for Newspaper Companies, and Benchmarking New Digital Revenues.

• The 61st World Newspaper Congress, 15th World Editors Forum and Info Services Expo 2008, the global meetings of the world's press, run through until Wednesday, 4 June. For more, including summaries of presentations and other materials, go to www.wansweden2008.com.