In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs. Comprising eight experts in their respective fields, the jury chairs together with their fellow panel judges will evaluate and award the latest and greatest in South African digital.Issued byIAB South Africa
Grey Group Advertising Africa has announced the promotion of Thando Mafongosi to strategy director. Mafongosi holds a Bachelor's degree focused in brand management from Vega School and an MBA from the Gordon Institute of Business Science. She has worked in the advertising industry for a number of years, her skills include brand management, digital marketing strategy, advertising, strategic planning, traditional marketing strategy.ByEvan-Lee Courie
South African startup BlueAvo has been shortlisted for the Royal Academy of Engineering (UK) Africa Prize for Engineering Innovation. BlueAvo is a digital platform which connects brands with freelance creatives across the African continent for their creative and marketing needs, and functions as a digital workspace.ByEvan-Lee Courie
The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1 of the world's biggest AR/VR Conference. The overall theme for this year's conference is 'Entering the Next Dimension with Spatial Computing'.
The conference kicked off with an opening keynote address, delivered by Ori Inbar, co-founder of the AWE event.
He says that AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) and AI Artificial Intelligence) are all tech enablers of spatial computing and that AWE is the platform to accelerate the adoption of spatial computing.
Facebook had to adapt their marketing of VR content, for example with Oculus Venues.
Fans and communities are brought together to watch a live event in a complete VR environment. This type of Social VR has created Oculus friendships, the benefit of being part of a shared social experience.
The New York Times adapted their content to provide immersive storytelling for their readers. Where previous VR content would "take you there", recent AR content would "bring it to you".
A typical experience would be reading an AR article on your mobile device. Something will be augmented into your space, for example, a real scale art piece into your living room. The reader is able to " lean into" the content - walk up to it - and scroll to keep on reading the article.
The session that stood out for me was ILM xLab and their innovations in storytelling.
For them, emerging tech represented new platforms for expression and saw the development of their Immersive entertainment where users " step inside" their stories.
An example of this hyper-reality experience is the release of Vader Immortal Episode 1.
For them, "storytelling" has become "story living".
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