A refreshed Style Network will launch in South Africa on 1 April 2013, with its new logo, on-air look and tagline in South Africa and around the world, following the North American refresh.
Under the new tagline, "Watch It. Love It. Style It." the channel will offer original, relatable and aspirational content reinforcing its vision to fuel women's appetites to style every aspect of their lives, from how they beautify themselves to how they enrich the world around them.
As part of the refresh, the circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.
"The channel will be the ultimate destination for female viewers who want to stay on top of the latest trends and seek inspiration. We are confident that our viewers on DStv will love its new look and its new exciting lifestyle content," said Colin McLeod, MD, Emerging Markets, Universal Networks International.
New series
- House of Fab - A new docu-series inside the business of "Just Fab," an online shopping site specializing in shoes and accessories run by Kimora Lee Simmons
- Built - The hot, humid, dramatic show where remodels never looked so good! Style follows a Manhattan home service staffed exclusively with high-fashion male models who are also skilled handymen. Each week, the crew will tackle a home makeover project helping their clients with remodelling challenges and their good looks ensure a handsome ending.
- Big Rich Atlanta - The new reality spin-off of Big Rich Texas, which enters the exclusive world of Buckhead Country Club, where wealthy mothers and daughters do whatever it takes to stay on top of the social scene.
After South Africa, the refreshed Style rolls out in all other markets including Australia, UK, Portugal, Central Europe, Middle East and Asia (Singapore, Indonesia).
