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TNT Express launches new slogan
In order to streamline all global communications and ensure better brand recognition across the world, TNT Express recently launched its new global strap line “Sure We Can”, the company announced on Friday, 26 June 2009.
Designed to optimise TNT's global infrastructure, operations, network and communications approach, “Sure we can” is aimed at reflecting the organisation's business culture.
“A mindset that applies to all our entities, ‘Can Do' is simply the way we do things. It's the attitude we all bring to solving problems, carrying out our daily tasks and responding to our stakeholders and the world outside of our company,” commented Tim Steel, country GM of TNT Express, South Africa. “Most customers don't think about what happens behind the scenes, all they want is their goods delivered safely, on time and in good condition. So if customers - and the wider world - aren't interested in how we get shipments from A to B, we must get them to engage with our brand by showing them how we can bring value to their business,” he added.
The Professional Management Review (PMR) 2008 Diamond Arrow Award; PMR's highest achievement, was recently awarded to TNT for being the best foreign-owned courier company operating internationally.
