In the past many companies may have been content with a publishing diet of new corporate appointments, new account wins and awards announcements, and while these may still form a basis of sound reputation management, new newsroom trends offer so many more opportunities to take business marketing to the next level, more freedom and scope than ever to publish whatever, however and whenever you want.
These days there’s no need for the brand communications journey to end on TV, YouTube or even social media. Consistency and credibility are key. Owning a newsroom allows marketing communicators and PR agencies end-to-end control over brand content strategy in the valuable business-to-business space, on behalf of the client companies and organisations they represent.
A Press office newsroom acts as a company’s very own digital communications hub, instantly accessible by your PR and brand communications teams to be able to publish, monitor, track and archive communications as frequently as necessary, with quick turnaround in a high-traffic business marketing environment.
“Biz Press Office newsrooms are a must for seamlessly extending the life of brand campaigns into the business media.”
The press release is still king, but best outcomes now see marketers and brand managers seamlessly and creatively mixing and matching content, integrating brand stories and backstories, ad campaigns, video and stakeholders into the marketing communications calendar.
“Gone are the days when the online newsroom simply hosted press releases.”
10 benefits of owning a Press Office newsroom on Bizcommunity:
“Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want, allowing more freedom and scope than ever before to really tell their stories.” Terry Levin, Bizcommunity brand manager.
A few recent examples of brand stakeholder communications in newsrooms on Biz were Mazda CX-30 ‘You’d swear it was made for you’, Savanna flighting spots featuring SA’s top comedians to drive home their ‘Deadly Serious’ campaign for Arrive Alive; and Nahana Communications Group sharing FCB’s campaign for Toyota's Agya for first time car buyers. The very raison d’etre of brand content now.
The Biz Press Office allows the showcasing of multiple brands or marques in the brand stable under one newsroom. Companies with a global or pan-African footprint, may also wish to publish news by region via multi-brand Press Office newsrooms. Also enquire about sponsored multimedia stakeholder interviews!
We invite you to find out more about the use of a Biz Press Office newsroom on the indispensable platform for the sharing of company news, brand marketing, brand communications and advertising, within 19 industry communities, from Africa, to the world.
We absolutely love talking brand content strategy. Contact us to take your brand communications to the next level: moc.ytinummoczib@selas