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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 3 hours


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That was a bit dof, wasn't it? It tends to indicate that if they - all 45 of them - are capable of this sort of thing then they are either unaware of the legal aspects, or they simply don't care. Either way, some training and/or a little extra discipline might do some good.
It's probably safe to assume that perhaps in most cases their 'entrepreneurial spirit' kicked in and they figured they might be able to make a bit of extra tom on the side.