What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Smart phone impressions grow in second quarter
InMobi, an independent mobile advertising network, has released its Mobile Insights report Quarter 2 2011, which shows that South Africa has seen a smartphone impressions growth of 21% over the past quarter. It also shows 2.6 billion mobile advertising impressions in South Africa.
Key highlights
- Overall, the South African mobile ad
market remains relatively flat in Q2, with
1% increase from Q1 - While Nokia still holds 38% share, the manufacturing giant is trailed closely by Samsung with 35% share
- Beyond Nokia OS and Symbian OS, RIM OS shows strong share growth of +4.0 points
- 21% growth in Smartphone impressions in South Africa in Q2
While the data indicates that advanced phones continue to dominate the African mobile ad market with 84% share, smartphones register faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration.
Isis Nyong'o, VP and MD of InMobi Africa confirms, "Mobile ad impressions continue to grow at a rapid pace across the continent. The smartphone segment continues to show strong growth in South Africa with RIM OS as a notable highlight. Mobile access has given consumers a convenient, affordable way to access digital content wherever they are, which has brought about this enormous advertiser opportunity."
The report finds that Nigeria and Ethiopia show the fastest mobile ad growth among mobile markets in Africa during Q2. South Africa maintains the top position as the largest African mobile market and represents one of every four mobile ads across the continent.
The full report is available to download at www.inmobi.com/research.
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