
Subscribe & Follow
KLA at SAMRA Conference 2011
Andrea presented her paper on mobile technology focusing on mobile devices as a platform for qualitative research; delving into 5 case studies covering various aspects of this pervasive technology, it quickly becomes evident that mobile platforms are not just for quantitative studies.
KLA has long been using mobile devices for mystery shopper research and WAP enabled phones have been proven as a highly effective method for conducting online surveys anywhere and at any time.
But with the advent of smart phones and camera phones the scope for adding richness and depth to market research not only becomes much wider spread than ever before, but it allows us to access it at a fraction of the cost of traditional methods. For example, it is no longer necessary to send an interviewer armed with a camera into respondents' homes when respondents can simply reply to an SMS request with a photo of their pantry contents.
For more information, or to get a copy of the paper, please contact us by email .
- Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 202516 Sep 09:04
- South Africans embrace smarter financial habits in 202511 Sep 16:45
- South African women are driving retail trends – and brands should be paying attention13 Aug 09:35
- South Africa’s Most Recommended Brands for 2025 revealed01 Aug 11:06
- South Africans embrace tech with optimism and purpose23 Jul 14:34
