What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Provantage Events and Experiences launch the Huawei MTN E2010
Provantage Events and Experiences put together a glittering affair recently at the Westcliff Hotel for Huawei Technologies SA to launch their innovative E2010 fast-link modem in conjunction with MTN. Media and trade were treated to a fun-packed soccer-themed evening with speciality entertainment to boot!
Huawei identified a golden opportunity to capitalise on the 2010 World Cup fever locally by producing an Adidas Jabulani soccer ball shaped 3G modem to be launched with precision timing using MTN as their retail and broadband partner.
Provantage Events and Experiences carried through the football theme in great detail, which included the humorous Gary Bailey as the evening MC, an inspiring soccer skills performer as part of the entertainment, and a speciality laser finger act for the sizzling product reveal. A Huawei product fashion show with gorgeous models closed the classy evening to great applause.
"Ayoba Huawei and MTN, Ayoba!" says industry veteran and Provantage Events and Experiences MD Dom Smith.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
- Provantage – a transformative journey in action18 Nov 13:14
- Leap by Provantage: Transforming sustainability across Africa08 Oct 11:54
- Creative giants: Iconic gantries captivate audiences16 Sep 12:20
- Introducing Pharma TV: Revolutionising retail media in independent pharmacies03 Sep 12:17
- Jacques du Preez appointed to the World Out of Home Organization board15 Jul 10:17
